Book Launch of "Whisky Burn" in Amsterdam promotes Hospitality, Tourism & Entrepreneurship
Yesterday evening Wittenborg University Amsterdam hosted a lively book launch event, at which the author of Wittenborg University's new book 'Whisky Burn', Ben Birdsall, introduced around 100 guests to his adventure travels visiting the distilleries of the Highlands and Islands of Scotland, on a Vespa
Whisky Burn, Distilleries of Scotland by Vespa - the Highlands and Islands, is a book that will appeal to Scotch experts and novices alike. Read it as an amusing and at times fascinating travel narrative, a useful reference book, or an invaluable guide to distilleries. Whisky Burn is the story of a journey - one man, one Vespa, one thousand miles (1,600km), a lot of distilleries, and a fair amount of rain.
Ben Birdsall told an amusing and enchanting story of his travels and how he came to write the book. Later, the lucky guests who purchased a copy of this first edition got a chance to speak in person to the author and have their book signed by him.
During the launch, board members Peter Birdsall and Maggie Feng explained to the guests the concept of promoting entrepreneurship within the University, taking the book as an example where a few generations of students had been exposed to the concepts of design, production and marketing of this high-end, exclusive book on Scottish Distilleries. They also explained that the book crossed disciplines as it linked the School of Hospitality and Tourism in its content to the School of Business as a commercial product, for students to study and carry out projects with.
The event included a wonderful session of whisky 'nosing' (tasting) professionally delivered by the organisation Scotch Whisky International, based in the Netherlands.