A Closer Look at the Factors Shaping International Tourism in Pakistan

What Attracts Tourists to Pakistan? Wittenborg Researchers Investigate 

Wittenborg’s Rauf Abdul, Vanessa de Oliveira Menezes and Waleed Jawaid recently published a paper titled ‘An Analysis of Pakistan’s Destination Attributes and Their Effects on International Tourists’ Intentions to Visit’ in the interdisciplinary scientific journal Turyzm/Tourism 2024, 34/1.

The study provides an interesting examination of how various attributes of Pakistan influence international tourists’ intentions to visit. It is no secret that tourism is a major economic driver globally, contributing $9.258 billion to the global economy and generating 330 million jobs in 2019. Given this significance, the researchers aimed to identify which factors are most effective in attracting tourists to Pakistan.

To determine this, the researchers examined both direct and indirect impacts of destination attributes on foreign tourists’ intentions through perceived destination images. They used a deductive approach to develop and test their hypotheses. Data collection took place between November and December 2021, with respondents approached via various social networks, including Facebook, LinkedIn, and Instagram.

The study revealed that 40.6% of respondents took a vacation once a year, while 28.6% were frequent travellers taking holidays 2 - 4 times a year, and 27.6% were infrequent travellers who vacationed every few years. Notably, 40.1% of respondents had previously visited Pakistan.  

The study concluded that six destination attributes – landscape, services, local attitudes towards tourists, safety and risk, sports, and special events – are critical for Pakistan’s market positioning. Four attributes (landscape, local attitudes, sports, and adventure) significantly influence Pakistan’s perceived destination image. This image, in turn, has a significant effect on tourists’ visit intentions. The study also found that those who had visited Pakistan before were more likely to return.

Based on their findings, the researchers recommend that Pakistan highlight its natural attractions, improve infrastructure such as roads and lodging, and address safety concerns, particularly for female tourists. They also suggest that Pakistan promote international events and sports festivals to enhance its global image and attract more visitors. Additionally, they propose that universities include hospitality and management in their curricula to develop a qualified workforce and that the government and local administrations create and publicise worldwide tourism promotional material focused on key attributes to boost Pakistan’s perceived image.

Abdul commented on the research, stating, “This research provides crucial insights into the factors influencing international tourists’ intentions to visit Pakistan.”  

He added, “These findings align with Wittenborg’s mission of providing practical, industry-focused education, especially for our hospitality programmes. The research contributes to the university’s key pillars of internationalisation and diversity by enhancing an understanding of cross-cultural tourism dynamics in a remote but highly attractive tourist destination.  

“We regularly receive new students and some key staff members are originally from this destination. This study’s focus on quantitative methods and real-world applications resonates with Wittenborg’s commitment to preparing students for the global job market through practical, research-based education. The publication of the paper’s great societal impact is confirmed by its publication in a Scopus-indexed journal with a good impact.”  

WUP 12/12/2024 
by Erene Roux 
©WUAS Press 

Wittenborg Assistant Professor Discusses Revolutionary Technology Agentic AI

Nikita Pahwa Highlights Future Transformations of Various Sectors

To discuss the possibilities and consequences of Agentic AI, a groundbreaking technology in Artificial Intelligence, Wittenborg Assistant Professor Nikita Pahwa recently gave an interview to ‘Data Geek’, a newsletter targeted at MBA students from Christ University in India.  

According to Pahwa, unlike traditional systems, Agentic AI can make plans, complete tasks end-to-end and learn from experience. “Agentic AI is a revolutionary advancement in Artificial Intelligence, particularly significant for the industry’s future. It can execute a sequence of actions in response to a single request, breaking down complex tasks into smaller, manageable steps. This capability can transform the way we plan, prioritise and manage tasks,” she explains.  

Pahwa underlines that Agentic AI has the potential to transform various sectors like marketing, software development, sales, lead generation, IT infrastructure, IT operations, finance, human resources and healthcare. 

“Agentic AI can revolutionise day-to-day operations, such as inventory optimisation and demand forecasting. It can create end-to-end customised marketing campaigns for companies, and it has further potential to create customised ads for different customer segments. The use of Agentic AI can also revolutionise the healthcare industry by enabling daily monitoring of physical and mental health and providing customised treatment plans. Additionally, Agentic AI could streamline the software development cycle and enhance cybersecurity,” she exemplifies. 

The researcher explains that implementing task automation with AI requires customised solutions for specific business processes. “By implementing Agentic AI, businesses have learned that its adaptability and minimal need for human intervention can lead to automating repetitive tasks, which can be time saving. These systems can further advance problem-solving skills and scalability in various departments, which is highly beneficial for organisations.” 

However, certain aspects need to be addressed while creating customised Agentic AI, including data and privacy issues along with ethical considerations. “Since these models are customised for each business, human oversight is essential to address transparency and accountability issues arising from the use of diverse training data. Organisations must also be aware of bias in training datasets for AI, which then leads to AI also being biased. The integration of AI in complex work processes can be time-consuming and companies must be willing to anticipate potential problems while training their AI model,” Pahwa says.  

The lecturer concludes by emphasising that Agentic AI will become an integral part of business strategies over the next few years. “Agentic AI will play a crucial role in the workplace in the near future; even if not fully integrated, some parts of every organisation will surely implement these systems into their workflow. This shift may require the workforce to adapt to these new AI systems, potentially making some jobs obsolete.”

WUP 11/12/2024 
by Ulisses Sawczuk 
©WUAS Press 

Event Offers Networking Opportunities and State-of-the-Art Knowledge on Current Education Trends

From 18 to 20 November, Wittenborg participated in AACSB’s Europe, Middle East and Africa (EMEA) Annual Conference in St. Julian’s, Malta. The school was represented by President Peter Birdsall and Rector Ron Tuninga, who took the opportunity to strengthen ties with higher education professionals from different countries and learn about the latest developments in the field.

More than 275 attendees, including deans, associate deans, department chairs and faculty gathered at the event. The discussions focused on how business schools are adapting to societal and technological changes and thriving despite the ongoing challenges posed by geopolitical events in the EMEA region. The programme included networking sessions, keynote speeches and workshops on topics such as AI-driven assessment and evaluation methods, incorporating generative AI into teaching and learning, insights from accreditation journeys and cultivating critical thinking leaders. 

According to Birdsall, the atmosphere of the event was delightful, providing an opportunity to meet new faces and reconnect with old friends. “On top of that, the theme of the conference was both relevant and timely. AI is now a reality, representing a groundbreaking development in education. It’s essential for the industry to examine these new technologies and the opportunities and challenges they bring,” he summarised.

Tuninga emphasised that by attending events like this, Wittenborg and other institutions are working to build a network of business schools with a strong practical orientation. “It is always great to meet colleagues from the region and to understand the latest developments of business education in their respective countries and specific schools. These partnerships make all of us stronger,” he said.

WUP 10/12/2024
by Ulisses Sawczuk
©WUAS Press

Residence Permit Enables Graduates of Dutch Institutions to Work in the Netherlands

If you have successfully completed your studies in the Netherlands and would like to stay in the country to find a job or start your own company, you can apply for the Orientation Year ('zoekjaar') visa. Holders of this residence permit are allowed to work in the Netherlands without restrictions for one year. During this period, if you find a company willing to sponsor you, the organisation can apply for a regular residence permit on your behalf.

The Orientation Year visa is available to graduates who have completed an accredited bachelor’s, master’s or doctoral programme in the Netherlands, as well as other eligible courses. To apply for this permit, you will need either your graduation diploma or a Declaration of Study Completion provided by Wittenborg.

The Netherlands’ Immigration and Naturalisation Service (IND) allows graduates three months after their graduation date – specifically, the Oral Defence date for Wittenborg students – to apply for the zoekjaar while residing in the country. However, many students are unaware that graduates can return to their home countries and apply for an Orientation Year visa up to three years after completing their studies.

Wittenborg External Relations and Events Manager Sophia Faraji adds that if a graduate finds work shortly after finishing their programme and the employer provides a sponsorship visa immediately, the zoekjaar can still be used later, within three years after graduation. 

“The Orientation Year is a great resource for graduates of Dutch higher education institutions seeking to settle in the Netherlands and start a career here. Therefore, it is a good idea to know its rules and specifications, so that it can be used strategically to match the student’s needs and goals,” Faraji highlights.

For more detailed information, visit the IND’s Frequently Asked Questions page on the zoekjaar

More Than 40 Students from 15 Countries Join Wittenborg for December Block

Wittenborg Kicks Off December Intake with Introduction Week

As winter settles in over the Netherlands, Wittenborg University of Applied Sciences has welcomed over 30 new students for its December 2024 intake. These students, based at the school’s Apeldoorn campus and its study locations in Amsterdam and Munich, represent a diverse mix of more than 15 nationalities, bringing global perspectives to the school's already established international academic community.

The new students come from a variety of backgrounds, with a wide range of academic interests. Some are pursuing degrees in Business Administration, Data Analytics, Digital Marketing, Artificial Intelligence & Cyber Security and more. The variety of fields reflects Wittenborg's commitment to offering a rich and dynamic learning environment, where students can grow both academically and professionally.

During the introduction lunch in Apeldoorn, Lasantha De Silva, Head of Operations at Wittenborg, emphasised the importance of building relationships and embracing the diversity that the school is known for. “Wittenborg is one of the most international institutions in the Netherlands,” he remarked. “Look to the right, look to the left, you’ll see different people. Make sure you make the most of this opportunity – don't just stick to your own group. Learn about new cultures, respect them, and use this to your advantage in the future.”

For many students, Wittenborg’s international atmosphere was a key factor in choosing the school. Kevin Munezero, a Marketing and Communications student from Rwanda, shared his excitement about the multicultural environment: “The Netherlands is beautiful, with friendly people. I’m trying to get to know more about the culture here. So far, everything is really good.”

Wittenborg’s flexible intake system also continues to attract students from around the world. In contrast to many other Dutch institutions, there is no May 1st deadline for applications at Wittenborg. With six entry dates per year for all degree programmes, students have the flexibility to start their studies when it best suits their plans. The next intake is scheduled for 10 February 2025, with further entry dates in April, June and beyond.

The diverse group of students is already beginning to form lasting connections, with many of them eager to learn from each other’s experiences. Kevin remarked, “I’ve made some friends from Pakistan, which has been great for sharing ideas and learning about different perspectives.”

WUP 06/12/2024 
by Erene Roux 
©WUAS Press 

Farnam Iranpour Inspires Wittenborg MBA Students with Databricks Insights

Iranpour Shares Databricks Expertise with Wittenborg MBA Students

On 20 November, Farnam Iranpour, a Wittenborg alumnus and Data Engineer at VVV Texel – the Tourist Office of the island of Texel, returned to his alma mater as a guest lecturer for MBA (Master of Business Administration) students at the Amsterdam study location. As a graduate of Wittenborg’s Data Analytics programme, Iranpour was eager to share his knowledge and experience with the next generation of data professionals.

 Iranpour’s lecture focused on Databricks, a modern data platform used by businesses worldwide to manage and analyse vast datasets. He explained how Databricks is helping companies unlock the value of their data, providing a practical understanding of how such platforms drive business decisions and enhance operational efficiency.

"Databricks is a modern data platform, and many companies are using it nowadays. Knowing how to use it can help students understand how businesses can gain value out of data in real life," Iranpour explained. His insight into the platform offered students a clear view of how emerging technologies are shaping the future of business.

The session provided students with an in-depth look at Databricks and its functionalities, including its ability to work with Python, R, SQL, Apache Spark, and more, with a particular focus on its data visualisation features. Nikita Pahwa, Assistant Professor of Applied Sciences at Wittenborg, described the session as “highly fruitful and insightful.” She noted, “Students engaged actively, asking numerous questions about the job market and career opportunities for data analysts and data scientists in the Netherlands. Farnam drew from his valuable experience in the field to provide practical advice."

One of the key takeaways from the session was Farnam’s emphasis on the importance of building a strong professional portfolio. "The session concluded with Farnam emphasising the significance of GitHub and guiding students on creating a data analytics portfolio to enhance their job prospects," Pahwa added.

Throughout the session, Iranpour encouraged an interactive dialogue, engaging students with questions and prompting discussions on the real-world applications of data analytics. "It was good. I asked them questions about data, and they came up with good answers," he said, highlighting the students’ active participation. One particularly insightful question came from a student who asked how a data analyst might use Databricks in their daily tasks.  Iranpour explained that the platform helps data analysts manage large datasets, automate workflows, and gain insights for decision making.

Reflecting on his time at Wittenborg, Iranpour shared that despite the demanding nature of his studies, he was able to build meaningful connections with others who shared his passion for data. "Despite the busy study programme, I was able to meet and connect with like-minded individuals who share my passion for data. It was a pleasant and valuable experience that has influenced my career path," he said.

For students aspiring to enter the field of data analytics, Iranpour offered some important advice: "I suggest learning the core concepts first, then mastering a specific tool. No matter if they want to be a data analyst, data scientist, or data engineer, knowing the concepts is the first and most important step."

The session was well received. Pahwa thanked Iranpour for his efforts and engagement with the students: "His session was very interactive and insightful, and the students enjoyed it."

Dadi Chen, Deputy Head of the School of Business at Wittenborg, also expressed his pride in Farnam’s achievements, saying: "I'm really proud of graduates like Iranpour who have a strong passion for their work and always maintain a positive attitude towards learning. His achievement in his current role is a testament to his dedication and hard work."

WUP 06/12/2024 
by Erene Roux 
©WUAS Press 
 

Must-See Attractions and Activities in Amsterdam This December

https://www.wittenborg.eu/top-things-do-amsterdam-december.htm

December in Amsterdam is a time of festive cheer, with a variety of events to brighten up the holiday season. From world-class circuses to magical light festivals and cultural celebrations, the city has something special for everyone this month. Here are the top events you won't want to miss:

World Christmas Circus – 18 December to 5 January  

A holiday tradition returns to Theater Carré for its 38th edition! The World Christmas Circus (Wereldkerstcircus) brings together top-tier circus acts from around the globe. With performers hand-picked for their skill and awarded the prestigious Golden Clown, this is one of the finest circus performances in the world. Past performances have included Russian trapeze artists, Chinese unicyclists, and Vietnamese circus acts. Perfect for families and children, this festive show is a must-see during the holidays. Tickets start from €21.50.

Amsterdam Light Festival – 28 November to 19 January  

The iconic Amsterdam Light Festival is back for its 13th edition, transforming the historic city centre into a dazzling light wonderland. Running until 19 January 2025, this year’s theme Rituals celebrates light as a symbol of unity and transformation. Over 25 spectacular light installations will illuminate the streets and canals, creating a mesmerising atmosphere. The best way to experience the artworks is by boat or on foot, with walking route maps available for €7.99. Enjoy this breathtaking festival from 17:00 onwards!

Japan Light and Food Festival – 13 to 15 December  

Celebrate Japanese culture in Zaandam, just outside of Amsterdam, at the Japan Light and Food Festival. This unique event highlights Japanese cuisine, lifestyle, and stunning light displays, including illuminated cherry blossoms. Enjoy delicious sushi, sake, and other Japanese delicacies while experiencing the beauty of Japanese traditions. Running from 13 to 15 December, the festival is a perfect weekend getaway for food lovers and culture enthusiasts alike. Tickets start from €13.50, with discounts for children.

Hortus by Night – A Magical Garden Experience

For a truly enchanting experience, visit the Hortus Botanicus for Hortus by Night. From 19 to 23 December and 27 to 30 December, the botanical garden will be aglow with magical lights, creating a warm, festive atmosphere. Take a romantic evening stroll, enjoy a cosy campfire, and admire the sparkling beauty of the garden. Open until 22:00, this is a perfect way to relax and embrace the winter season.

Ice Skating at Museumplein – 12 December to 5 January

One of the most iconic winter activities in Amsterdam, ICE Amsterdam at Museumplein, is the place to be for ice skating this December. Glide across the rink in the heart of the city, surrounded by the stunning architecture of the Rijksmuseum and the Van Gogh Museum. From 12 to 26 December, the nearby Christmas Market offers a range of festive treats and unique gifts, making it the perfect spot for some holiday shopping.

Christmas Markets in Amsterdam 2024

Amsterdam’s Christmas markets are a must during the holiday season. Here’s a rundown of the top festive markets to explore in December: Visit the Christmas Village at Museum Square from 12 to 26 December, open daily from 11:00 to 21:00, for a magical holiday experience. The Funky Christmas Market at Westergasfabriek will take place on 3 and 17 December, while the Sustainable Christmas Market at De Ceuvel is set for 14 December. Don't miss the Pure Wintermarkt at Park Frankendael on 22 December, from 11:00 to 17:00, for a charming selection of seasonal treats and unique gifts.

Browse for unique gifts, enjoy festive food, and soak up the holiday atmosphere.

Amsterdam’s Christmas Tree Tradition – 7 December

A highlight of Amsterdam’s holiday season is the great Christmas Tree at Dam Square. On 7 December, the iconic 20-metre tree will be lit up with over 40,000 energy-efficient LED lights. Join the festivities as Mayor Halsema officially lights up the tree in a beautiful ceremony that marks the beginning of the Christmas season.

Experience Eonarium: Genesis – The Story of Creation

Step into a world of light and sound with Eonarium: Genesis, an immersive experience inspired by the creation story. Held at the Oosterkerk, this breathtaking light and sound show will take you on a journey through the birth of light, water, nature, and life. Don’t miss this incredible December event!

WUP 04/12/2024 
by Erene Roux 
©WUAS Press 

The Ultimate Guide to Apeldoorn’s December Events

Discover Some of the Best Activities to Wrap Up 2024 in Style

As 2024 comes to a close, it’s time to celebrate with friends and family and prepare to welcome in 2025. Fortunately, Apeldoorn offers plenty of activities this December to make the season special. Check out some of this month’s top attractions! 

Winter parades & Christmas fairs 

During the first three weekends of December, Apeldoorn’s Winter Parade transforms the city centre into a magical wonderland. Every Saturday, various music acts will perform in the shopping streets, while Sundays feature various parades and street theatre performances that will entertain the crowds and lift the festive spirit. 

The Christmas spirit is everywhere, but it’s especially vibrant at the Brocante Christmas Market, held on 7 December from 11:00 at Spelderholt Castle. The castle enhances the festive atmosphere, with various stalls offering a wide range of products, including vintage and Christmas items. 

On the same date, from 12:00 to 19:00, the Nettenfabriek (Spoorstraat 27b) will host the Winterfabriek event, featuring food, drinks, live music, entertainment and stalls. 

Amid the charm of its historical surroundings, Cannenburch Castle in Vaassen is holding its own Christmas fair from 13 to 15 December, with a host of stalls, lights and beautiful decorations. 

On 14 December, from 11:00 to 17:00, the picturesque village of Kootwijk hosts its Christmas market with over 40 stalls. Visitors can enjoy the market’s offerings along with a varied programme of music and art. 

Dickens Festival 

The iconic Dickens Festival takes place in Deventer on 14 and 15 December. From 11:00 to 17:00 on both days, a 19th century English town will come to life in all its glory. In the Bergkwartier, more than 950 characters from the books of Charles Dickens will step out of the pages. Admission is free.

Fancy a pint? 

Beer hunters can toast to the end of the year at Gigant’s Café on 7 December. From 20:00 to 00:00, customers can enjoy a 10% discount on their selection of special beers, both on tap and from the special beer fridge. 

On the following Saturday, 14 December, Café Het Oude Huis will host a Christmas party with live music, special drinks, luxury snacks and even a visit from Santa Claus.  

Cinema & Theatre  

Apeldoorn’s most famous cinema, Gigant, will screen a selection of Hollywood classics this month. Some of them include ‘Batman Begins’ (5 December), ‘Pulp Fiction’ (12 December) and ‘The Conversation’ (18 December). Die-hard cinephiles can also try their hand at Francis Ford Coppola’s divisive work ‘Megalopolis’ on 13 December.  

Two contrasting interpretations of the classical ballet ‘The Nutcracker’ come to Apeldoorn this month. On 14 December at 19:30, the Orpheus Theatre will host a contemporary and experimental new adaptation of the play by the company Introdans. Then, on 22 December at 13:00, Gigant will screen a recorded version of the traditional Royal Ballet & Opera’s performance.  

Visual exhibitions  

Apeldoorn’s trees are the theme of ‘Tree Images’, an exhibition by artist Jaap van den Berg. Trees and wood are depicted, from root to top, both alive and dead, offering a multifaceted portrayal of these fascinating organisms. The exhibition can be visited until 22 December at Knooppunt Natuur en Buitenleven (Spadelaan 8). It is open on Wednesday, Saturday and Sunday from 14:00 to 17:00, and on Friday from 19:00 to 22:00. Entry is free. 

Until 16 December, Apeldoorn City Hall is hosting the commemorative exhibition for Stichting Ateliers Apeldoorn’s 30th anniversary. The exhibition showcases the diverse paintings and ceramics created by local professional artists. In celebration of this anniversary, city poet Peter-Jan de Wilde has written a poem titled 'Creatie'. 

Welcoming 2025 with music 

Concerts featuring a variety of music styles will take place in Apeldoorn throughout the month. On 6 December, from 20:00 to 22:00, the city’s Great Church will host Shirma Rouse and Dwight Dissels’ ‘Spread the Love’ show. This unique collaboration promises an unforgettable musical journey through soul, gospel and various Christmas classics. 

On 27 December, from 20:00, A*Fever – The Ultimate ABBA Tribute will have the crowd singing and dancing to the Swedish band’s greatest hits at the Orpheus Theatre. 

To bid farewell to 2024 and ring in 2025 in style, Gigant will host concerts on both 31 December and 1 January. On New Year's Eve, from 16:00 to 19:30, the stage will feature Politie Warnsveld, Olaf Putker & The Scenic Sound and HUNK, with free admission. 

Just a few hours later, at 01:00, Gigant’s New Year Party will celebrate five decades of music from ‘80s classics to today’s top hits. Tickets are available for € 20 on the venue’s website.  

Going outdoors  

Until 5 January, Paleis Het Loo features special Christmas lights and historic decorations both in its gardens and indoors. The rooms are styled as they were when royalty celebrated Christmas there. The palace is open from 10:00 to 17:00, while the lights can be visited until 21:00. Tickets are available on Het Loo’s official website.  

History lovers can also discover more about one of the most striking buildings in the Netherlands, located in the heart of the Veluwe: the former transmitter station Radio Kootwijk. Various guided tours are scheduled throughout December and January. For tickets and more information, visit the State Forestry Service’s website. 

For those looking to wrap up 2024 by connecting with nature, National Park De Hoge Veluwe will offer a guided walk through its stunning landscapes on 31 December. Prior to that, on 8 December, the park is also hosting a tour of its Jachthuis (‘Hunting Lodge’). 

Apeldoorn’s most famous zoo, Apenheul, transforms into Winterheul from 13 December to 5 January. During this period, visitors can enjoy a magical winter walk, featuring light, sound and video projections that showcase the nature of the Veluwe region and its animals. Tickets and more information on Apenheul’s website.

WUP 02/12/2024 
by Ulisses Sawczuk 
©WUAS Press 

Network of Solidarity: Wittenborg Connects with Social Organisations at Beursvloer Apeldoorn

New Partners Offer Students Volunteering and Internship Opportunities

With the goal of establishing partnerships with local organisations and finding professional and volunteering opportunities for its students, Wittenborg attended the Beursvloer Apeldoorn event on 11 November at the Orpheus Theatre. 

Organised by Stichting Present, the event aims to connect students and professionals with companies and social organisations – such as foundations and associations – that are looking for interns and volunteers. Beursvloer Apeldoorn’s sponsors include the Municipality of Apeldoorn, Orpheus, Dunique and Banketbakkerij Maassen. 

Around 70 people participated in the activities. Wittenborg was represented by External Relations & Events Administrator Alexandra Kukhtina, Regional Admissions Manager Mykhailo Huba and Master of Business Management (MBM) student Sarah Gaultney-Udjo, specialising in Hospitality. 

Alexandra described the event as very fruitful. “We were networking with different companies to find volunteering, internships, part-time and full-time opportunities for Wittenborg students and ways of helping them to integrate into local society. This year, we have found quite a few matches and signed partnership agreements, and we hope that these collaborations will help Wittenborg students to expand their network and broaden their career horizons,” she said. 

According to Mykhailo, volunteering can offer multiple benefits for students. “In addition to having the chance of engaging with the locals, it always looks good on their resumés and also contributes to their personal development.” 

Sarah underlined that Beursvloer Apeldoorn is a unique trade fair focused on charitable causes, offering an atmosphere filled with warmth and smiles. “Passion for humanity was traded, and genuine connections established. We started several partnerships, and I hope that this will motivate students to see beyond the financial and commercial aspects of business. I encourage them to align with Wittenborg’s vision of a better world, contributing to our socially responsible community. It's inspiring to be part of a group where the CEO and management value social responsibility,” she commented.

WUP 29/11/2024 
by Ulisses Sawczuk 
©WUAS Press 

Wittenborg Connects with International Students at IAmExpat Fair The Hague

Event Provides Internationals with Information on Services and Opportunities in the Netherlands  

Over 33,000 visitors from 160 countries attended the IAmExpat Fair in The Hague on 9 November, where Wittenborg participated alongside other local businesses and service providers. 

Held at The Hague’s iconic Grote Kerk, the fair offered visitors a chance to explore a variety of stands covering every aspect of expat life, including career, housing, education, family, health and leisure. Organisations from diverse sectors, such as banking, insurance, Dutch language classes, dental care and medical services were present. Workshops on topics of particular interest to internationals were also available, alongside a kids’ area with games and toys. 

Representing Wittenborg at the fair were Admissions Administrator Allegra Zazzaro and Customer Relations & Support Office Assistant Rohan David, who provided attendees with information about the school’s offerings for international students. 

Zazzaro described attending the fair as a valuable opportunity to meet potential students, guide them in finding their pathways and connect with expats living in the Netherlands. “It was truly inspiring to meet so many diverse individuals, hear their stories and help them take the next step in their journey,” she shared.

WUP 28/11/2024 
by Ulisses Sawczuk 
©WUAS Press