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Exploring Corporate Sustainability: Insights from ESG Leader Kaveh Hemati
by Wittenborg News -

Exploring Corporate Sustainability: Insights from ESG Leader Kaveh Hemati


Exploring Corporate Sustainability: Insights from ESG Leader Kaveh Hemati

Hemati Discusses Sustainability and ESG in Amsterdam Guest Lecture

In a bid to explore the intricacies of international corporate sustainability, Wittenborg welcomed Kaveh Hemati, an ESG (Environmental, Social and Governance) and sustainability leader from Invesis, as a guest lecturer on 24 April.  

The session, which took place at Wittenborg's Amsterdam location, aimed to equip MBA (Master of Business Administration) students with insights into the evolving landscape of sustainable business practices and why big companies need to make ESG a priority.

In his guest lecture, Hemati introduced himself before jumping into Corporate Sustainability in International business environments as well as Sustainability Reporting Regulations and Standards.  

Hemati, who is known for his experience in developing and implementing sustainable business strategies across diverse cultural settings, discussed deforestation, waste, climate change and the United Nations' Sustainable Development Goals (SDGs) - which are closely intertwined with some of the initiatives Wittenborg works on throughout the year. He also covered ESG incorporation into business activities, climate mitigation aligned with the Paris Agreement and more.

His main message centred around the growing importance of corporate ESG and sustainability for international businesses, the trends and obligations, and how businesses are responsible for leaving the world a better place for future generations.

He believes that this topic is crucial for businesses. "Investors are looking to make more sustainable businesses, and the public sector requires businesses to be compliant with the more demanding and extending regulation. ESG and sustainability improve the business’s reputation, cause better risk mitigation for companies, and the companies attract talents by being more sustainable."

During the session, Hemati facilitated an engaging exercise titled 'Develop Corporate Sustainability Framework', wherein participants were divided into breakout groups for discussions lasting 10 minutes. This was followed by a Q&A session.  

The exercise involved selecting a company, identifying core business activities, and defining sustainability risks and opportunities. Participants proposed Corporate Sustainability Frameworks, exploring avenues for creating added value and mitigating risks within the chosen company. The exercise aimed to foster practical understanding and application of sustainability principles in real-world business scenarios.

Hemati says that students were particularly interested in the UN SDGs and the integration in corporate sustainability, carbon reduction targets and avoiding greenwashing.  

Taking all of this into account, he enjoyed the lecture: "It was a pleasure to give this guest lecture, a very interactive session with students, and I understood that the students are very conscious, aware and interested in ESG and sustainability topics."

He says that besides learning about ESG and sustainability principles and practical applications, he would encourage students to also develop knowledge in specific industries and business areas regarding ESG and sustainability integration, and to always keep in mind the bigger picture of how good ESG and sustainability practice could positively affect a business."  

WUP 24/06/2024 
by Erene Roux 
©WUAS Press 

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Wittenborg Welcomes Marianne Dorder-Servet: Championing Diversity in Tech
by Wittenborg News -

Wittenborg Welcomes Marianne Dorder-Servet: Championing Diversity in Tech


Wittenborg Welcomes Marianne Dorder-Servet: Championing Diversity in Tech

Global People Lunch & Talk Dives into Diversity

On 13 June, Wittenborg's Amsterdam study location hosted Marianne Dorder-Servet for a special Global People Lunch & Talk. Originally from Suriname and relocating to the Netherlands in 1999, Dorder-Servet is an experienced IT professional, mother and founder of Zwarte Vrouwen voor Technologie (ZVVT) — the Black Women for Technology Foundation.

She currently also works as an Information Manager at the Amsterdam University Medical Centre.

During the session, Dorder-Servet explained her motivation for starting the organisation in April 2021: "I mainly started it after questioning where the black women are in the IT sector and to activate a conversation about digitisation and IT opportunities within the black community." 

Fast-forward to the present day, the organisation champions diversity and inclusion in the IT sector, functioning independently as a national organisation headquartered in Amsterdam South-East. 

Their services include comprehensive IT career programmes catering to beginners and experienced professionals alike. Participants engage in various assignments in programming, research, design, cybersecurity, and undergo personality and intelligence tests to identify development areas. Additionally, the organisation hosts both online and in-person events such as workshops, courses, IT events, training sessions, and informational sessions tailored for IT professionals and entrepreneurs.

Reflecting on her journey, Dorder-Servet shared, "I'm someone who loves to read a lot. Nearly 25 years ago, I saw an advertisement for computer courses in the national newspaper, sparking my curiosity despite never having used a computer before."

This marked her entry into the tech world, where she later pursued studies in information services, business IT and management, leading to roles such as programmer, researcher, information specialist, data analyst and project manager. 

As for addressing misconceptions and challenges in IT, Dorder-Servet stated, "In most cases, I’m underestimated. Because people underestimate me, I can surprise them in both positive and negative ways." 

She emphasised the importance of refusing to be boxed into categories like diversity and free services: "We are an IT knowledge-oriented organisation with black women as our primary target group. If you want diversity then you have to invest in diversity." 

Advice for Aspiring Professionals 

Students were particularly interested in her advice on popular study fields. Dorder-Servet offered some valuable guidance: "You can't do anything nowadays without digitisation or technology. So, combine this with your existing skills. You don't necessarily need to be a programmer; integrate technology with something like marketing, if that is your background, and find out how it can all work together."

WUP 21/06/2024
by Erene Roux
©WUAS Press

Wittenborg Welcomes Marianne Dorder-Servet: Championing Diversity in Tech
Wittenborg Welcomes Marianne Dorder-Servet: Championing Diversity in Tech
Wittenborg Welcomes Marianne Dorder-Servet: Championing Diversity in Tech

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Wittenborg CEO Weighs in on Apeldoorn's Economic Strategy for 2040
by Wittenborg News -

Wittenborg CEO Weighs in on Apeldoorn's Economic Strategy for 2040


Wittenborg CEO Weighs in on Apeldoorn's Economic Strategy for 2040

Maggie Feng Attends Meeting to Discuss Apeldoorn's Economic Strategy

The municipality of Apeldoorn is continuing its work on its Economic Strategy (Economische Koers), which aims to transform the city into a hub of innovation and sustainability by 2040.

In the coming years, Apeldoorn, capital of the Veluwe, will experience significant developments as it grows towards a population of at least 180,000 by 2040. This growth necessitates a supportive business environment that fosters entrepreneurship, innovation and expansion. Through this strategy, Apeldoorn is actively progressing towards a green and innovative economy, aiming to enhance prosperity across the city and the region.

To advance these goals, the Municipality of Apeldoorn invited local and regional stakeholders, including Wittenborg CEO Maggie Feng, to NewTechPark in Zwitsal, Apeldoorn on 11 June.

Councillor Nick Derks kickstarted the session, welcoming participants and outlining Apeldoorn's economic vision. The meeting focused on refining the implementation programme's decision-making criteria, setting goals and fostering networking opportunities. 

"In these discussions, we examined the strategy's goals and subgoals, providing feedback on what requires clarification," Feng explains. "The atmosphere was positive, constructive and hopeful. There was a clear focus on students, young talent, and fostering collaboration between business and education. This approach is innovative and very encouraging," she adds.

Strategic Focus on Innovation & Sustainability

A draft of the Economic Strategy for 2040 is currently under review by the municipality. They are now busy collecting and reviewing feedback, which will be compiled into a public input report. The final decision on the document is expected to be made by the City Council in October.

At the moment, the strategy outlines plans to foster innovative entrepreneurship by ensuring sustainable employment through modern, attractive work locations for residents and regional workers. It also aims to enhance education and security by expanding the network of educational institutions and reinforcing Apeldoorn's reputation as a safe city. Promoting regional collaboration is another key focus, strengthening ties with partners to boost economic growth and job opportunities.

Addressing major societal challenges is pivotal to the plan, including urbanisation, safety, digitalisation, healthcare pressures, housing shortages and the transition to a sustainable economy. The strategy emphasises green growth and innovation, positioning Apeldoorn as a leader in sustainable urban development and energy transition. Key initiatives include creating future-proof work locations that encourage innovation and sustainable practices, and fostering a robust entrepreneurial climate where businesses can thrive and innovate.

Overall, Apeldoorn aims to be an attractive place to live, work and experience by 2040, appealing to businesses, talents, residents and visitors alike.

WUP 20/06/2024
by Erene Roux
©WUAS Press

Wittenborg CEO Weighs in on Apeldoorn's Economic Strategy for 2040
Wittenborg CEO Weighs in on Apeldoorn's Economic Strategy for 2040
Wittenborg CEO Weighs in on Apeldoorn's Economic Strategy for 2040

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Pre-master's Students Gain Insight into IKEA's Ethics and Sustainability Practices
by Wittenborg News -

Pre-master's Students Gain Insight into IKEA's Ethics and Sustainability Practices


Pre-master's Students Gain Insight into IKEA's Ethics and Sustainability Practices

Group Visit to Company Engages Students in Various Activities

With the goal of providing firsthand exposure to real-world business practices, Wittenborg organised a visit to IKEA Amersfoort for a group of 24 pre-master's students on 30 May. Led by associate professor and Deputy Head of the School of Business, Dadi Chen, the activity was organised in collaboration with alumna Somayyeh Nowroozi, who currently serves as the Product Quality & Recovery Manager at IKEA. 

The visit was conducted within the module Research Methods and Business Ethics. Its main objectives were to enable students to delve into IKEA's approaches to business ethics and sustainability and to identify potential areas for research projects. 

During the excursion, students were welcomed by Josselien Brand, HR Manager at IKEA, who delivered an insightful presentation on the ethical management of human resources within the company.  

Among other topics, Brand discussed IKEA's code of conduct, co-worker journey, retention strategy and initiatives promoting equality, diversity and inclusiveness. Emphasising the company's long-standing commitment to its values, she underscored its comprehensive training programmes and annual satisfaction surveys aimed at ensuring alignment with its ethical standards. 

Furthermore, students had the opportunity to gain first-hand insights into IKEA's sustainability initiatives through a presentation by Somayyeh Nowroozi. Nowroozi detailed IKEA's efforts in various areas, from supply chain management to waste disposal and product recycling, underscoring the company's commitment to minimising environmental impact. An engaging quiz session further tested the students’ understanding of IKEA's sustainability practices. 

One of the highlights of the visit was the exploration of IKEA’s ‘Second Chance Corner’, where returned, damaged or displayed products are refurbished and offered at discounted prices – an example of the company's commitment to sustainability and resource efficiency.

Pre-master's Students Gain Insight into IKEA's Ethics and Sustainability Practices

Over the course of the activities, the students actively participated in discussions and asked multiple questions regarding IKEA's management practices and potential employment opportunities within the organisation. 

Reflecting on the experience, associate professor Dadi Chen remarked that the excursion provided invaluable insights for the participating students. “It offered them a glimpse into the intricate workings of a global company renowned for its ethical and sustainable practices. We are grateful to Somayyeh and the team at IKEA for their hospitality and for sharing their expertise with our students.” 

IKEA’s Product Quality & Recovery Manager Somayyeh Nowroozi, who completed an MBA in Education Management at Wittenborg, highlighted that these visits help students understand how theoretical concepts apply to practice. “They see what skills and qualifications are required to bring their knowledge into practice. It gives them a better understanding of the main topics they have learned during their studies and helps them reflect on their capabilities and possible opportunities in the future.” 

Student Bahareh Monazah expressed her satisfaction with the visit, highlighting the insights she got from this experience. “It was interesting to observe how IKEA approaches the sustainable sourcing of materials, labour practices and customer return policies, especially the ‘Second Chance Plan’. This helped me gain a better understanding of how companies can balance business goals with ethical practices.” 

WUP 19/06/2024 
by Ulisses Sawczuk 
©WUAS Press 


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Preparations Begin for the Apeldoorn Business Awards 2024
by Wittenborg News -

Preparations Begin for the Apeldoorn Business Awards 2024


Preparations Begin for the Apeldoorn Business Awards 2024

Wittenborg Representatives Attend Apeldoorn Business Awards Annual Barbecue

On 30 May, Wittenborg University of Applied Sciences was well represented at the annual barbecue of the Apeldoorn Business Awards. Sophia Faraji, External Relations & Events Manager, Karen Penninga, Director of Corporate Governance, and Alexandra Kukhtina, External Relations & Events Administrator, attended the event at Martins Brasserie, while Maggie Feng, CEO of Wittenborg, will participate as a jury member in the upcoming selection process.

The Apeldoorn Business Awards, founded by Mike van Woudenberg and Marc Ankersmid, have now seen Karen Hop and Rob Beemer take the reins. Recently, Arko van Brakel was also listed as a board member. The awards aim to showcase the best companies in Apeldoorn while fostering inspiration and connection within the local business community.

Each year, the awards are divided into six categories, reflecting essential sectors of the Apeldoorn business landscape: retail, wholesale and services, tourism and hospitality, industry and technology, central management starters and Rabobank social organisations.

A significant highlight of the evening was the handover of the jury book from Wendy Blom, chair of the nomination committee, to Priscilla Trip, chair of the jury. This gesture propelled the process forward towards the award night scheduled for 24 October at the Theater Orpheus in Apeldoorn. The jury book contains detailed information about nine companies per category, chosen by the nomination committee.  

Preparations Begin for the Apeldoorn Business Awards 2024

Although the awards night was the main event, the process is a year-long effort involving sponsorship coordination, programme updates and logistical organisation. The selection process is rigorous, focusing on factual data rather than opinions, and guided by an independent nomination committee and jury.

Following the handover, the jury will convene several times to discuss companies, gather additional information, and review financial and legal details. This process will lead to the selection of three nominees per category, to be announced on 28 August.  

To find out more about the process, visit the Apeldoorn Business Awards' official site to see how it works.  

WUP 18/06/2024 
by Erene Roux 
©WUAS Press 

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Wittenborg Graduate Building Career at Multinational Company in the Netherlands
by Wittenborg News -

Wittenborg Graduate Building Career at Multinational Company in the Netherlands


Wittenborg Graduate Building Career at Multinational Company in the Netherlands

Mohamad Tahmasb Leverages Academic and Professional Experience to Find New Paths

After nearly a decade of professional experience in Law and Human Resources, Mohamad Tahmasb chose to leave his native Iran for the Netherlands, seeking quality of life and new career opportunities. In 2022, he began pursuing an MBA in International Management at Wittenborg’s Amsterdam study location. 

"I wanted to keep expanding my knowledge and have the opportunity to work for an international company in a diverse environment. This inspired me to search for study programmes abroad," he says. 

This was not Mohamad's first significant professional transition. In Iran, he earned a bachelor's degree in Law and a master's in International Law. Following his studies, he worked as a legal advisor for six years before moving to a role as a Human Resources generalist and recruiter, a position he held for five years. 

"Law and HR share common ground, particularly in labour and employment legislation, so I realised I could transition to that field because I enjoy working with people. Recruiting and hiring for various organisations can be both challenging and exciting. Moreover, the HR field is very dynamic nowadays." 

While searching for higher education institutions in the Netherlands, Mohamad found that Wittenborg had several advantages over other schools. These benefits included study locations in both Apeldoorn and Amsterdam, as well as multiple student intakes throughout the year. 

Relocating to the Netherlands required Mohamad to face challenges such as finding suitable accommodation, managing the cost of living and adjusting to the cold, windy and rainy Dutch weather. Despite these difficulties, his studies at Wittenborg offered him the opportunity to deepen his business knowledge and develop essential soft skills, including communication and presentation abilities. 

Through his MBA programme, Mohamad managed to obtain an internship in HR at Canon EMEA. This experience not only broadened his knowledge but also led to a job offer from the multinational company. “Internships are crucial for students, as finding a job without internship experience can be difficult. These experiences allow you to learn new things and enhance your skills, while also gaining insights into the job market and understanding company cultures,” he says. 

Currently, Mohamad holds the position of European Customer Support Coordinator at Canon, being engaged in duties related to business operations and order management. His role involves overseeing the processing of orders from significant clients like retail websites. Therefore, he collaborates closely with the Sales, Finance, Demand Planning and Logistics teams. 

"The skills I acquired at Wittenborg have been very helpful to me, particularly in intercultural communication, interpersonal skills, problem solving and creating presentations. I apply these skills regularly at the company, as we engage in daily meetings with various teams," he explains. 

Concerning his future plans, Mohamad says he intends to gain experience across various departments within the company to understand all aspects of international business. Ultimately, however, he is committed to pursuing his dream of advancing his legal career, particularly in the areas of compliance and data privacy law. 

The graduate advises current Wittenborg students to become knowledgeable about all aspects of business and management, covering areas like procurement, marketing, sales and logistics. Additionally, he underscores the importance of developing IT skills and mastering software tools like Excel and Power BI. 

WUP 17/06/2024 
by Ulisses Sawczuk 
©WUAS Press 

"On top of that, it's a good idea to begin learning Dutch as early as possible. Although the vast majority of people in the Netherlands are fluent in English, around 60% of jobs require you to speak Dutch. Therefore, knowing Dutch will certainly be a bonus and can help with your employability," he concludes.


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Wittenborg Attends Meeting on the Importance of Higher Education in Ukraine
by Wittenborg News -

Wittenborg Attends Meeting on the Importance of Higher Education in Ukraine


Wittenborg Attends Meeting on the Importance of Higher Education in Ukraine

Participants Highlight Academia’s Potential Contributions to the Country’s Reconstruction

On 4 June, Wittenborg Admission Manager Mykhailo Huba represented the institution in an online meeting organised by the Deputy Head of the Office of the President of Ukraine, Olena Kovalska. The activity was attended by approximately 30 members of universities, including Volodymyr Bugrov, the rector of Taras Shevchenko National University of Kyiv. Also represented were other higher education institutions from Ukraine and countries like Argentina, Austria, the Netherlands, the Czech Republic and Poland. Mykhailo participated in the event on behalf of Wittenborg's president Peter Birdsall.  

The goal of the meeting was to discuss ways in which universities and institutes can cooperate with Ukraine and present proposals for rebuilding the country after the current war is over. Participants highlighted the importance of conducting and publishing research and promoting academic debates addressing the conflict and the reconstruction of the Ukrainian nation. They also underlined the significance of giving visibility to Ukraine and establishing partnerships between Ukrainian universities and institutions from other countries.  

Mykhailo, originally from Ukraine, said that the meeting was very insightful and inspiring. “It was great to have the opportunity to attend such a high-level meeting. I am happy that I was given the chance to represent Wittenborg, and that they invited us in the first place. By connecting with various universities from different countries, we can work on behalf of Ukraine.” 

He added that Wittenborg has offered a scholarship for Ukrainian students since 2022. It was originally intended for students from the European Union, the European Economic Area and the United Kingdom, but the school decided to extend it to Ukraine after the Russian invasion that year.  

Automatically granted to top-talent students pursuing a bachelor’s degree at Wittenborg in Apeldoorn and Amsterdam, the scholarship provides a € 5,000 reduction in tuition fees per year for up to four years. “This is Wittenborg's contribution to making education more accessible to Ukrainians during this tough situation,” Wittenborg's Admission Manager remarked.

Summit on Peace in Ukraine

The online activity was also attended by Head of the Office of the President of Ukraine Andriy Yermak, who underlined the importance of combatting fake news and misinformation during the conflict.  

Yermak emphasised that this weekend, on 15 and 16 June, the Summit on Peace in Ukraine will be held in Switzerland at the Bürgenstock (Canton of Nidwalden). Attended by representatives of multiple nations, the meeting is aimed at developing a common understanding of a path towards a just and lasting peace in Ukraine based on international law and the UN Charter.

WUP 14/06/2024 
by Ulisses Sawczuk 
©WUAS Press 


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Second Edition of Wittenborg’s Job Fair Welcomes Nearly 400 Visitors
by Wittenborg News -

Second Edition of Wittenborg’s Job Fair Welcomes Nearly 400 Visitors


Second Edition of Wittenborg’s Job Fair Welcomes Nearly 400 Visitors

Event Seeks to Connect International Talent to Companies Based in the Netherlands

Aiming to connect its students and graduates with Dutch and international companies, Wittenborg organised the second edition of its event Job Fair Central Netherlands on 6 June. Held at the Spoorstraat Campus in Apeldoorn, the day saw a significant turnout, with 360 visitors and 11 companies and organisations participating. Among the participants were Kiwa Nederland, Nokia, OVSoftware, TeamViewer, Corendon, IHCP Hotels, INK Hotel Amsterdam, Expat Center East Netherlands, Language Matters Recruitment Consultants, Haart Voor Jouw Zaak and Tentoo. 

According to Wittenborg’s External Relations & Event Manager, Sophia Faraji, the feedback from both students and companies was overwhelmingly positive. “Companies appreciated the opportunity to connect with a diverse pool of talented individuals, highlighting the value of a platform that addresses the region’s talent gap. One example of success is a student who secured a job at OVSoftware; it is gratifying to contribute to their career.” 

She added that many organisations expressed interest in returning next year, particularly with the announcement that the event will be held at the City Hall of Apeldoorn, promising an even larger and more impactful fair.

Second Edition of Wittenborg’s Job Fair Welcomes Nearly 400 Visitors

Created in 2023, the event provides valuable opportunities for networking and exploring career possibilities, bringing together a wide range of industries and offering attendees the chance to interact directly with potential employers. Moreover, it addresses the region’s talent shortage and plays a crucial role in promoting diversity and internationalisation, by helping to create a multicultural workforce that can drive innovation and global competitiveness. 

Faraji commented that she is extremely pleased with the outcome of this year’s Job Fair Central Netherlands. “The event exceeded our expectations in several ways. The significant increase in the number of participating organisations compared to last year is testament to the fair’s growing reputation and impact." 

Apeldoorn city councillor and Deputy Mayor Nick Derks, who was also present at the event, commended Wittenborg on the initiative. “We need technical talents, IT specialists and data specialists, as well as professionals in marketing, finance and logistics. We are happy that these students and professionals have chosen this region to study and work in, and we want to keep them here. And for our local companies, this is a wonderful opportunity to gain access to some of the best-educated and skilled international workers that our region has to offer,” he underlined. 

Second Edition of Wittenborg’s Job Fair Welcomes Nearly 400 Visitors

Wittenborg MBA student Raana Sotude Nikbakht said she thoroughly enjoyed attending the job fair and participating as a volunteer. “It was a very insightful and eye-opening event. I had the chance to talk to several company representatives, gain first-hand information about the opportunities available and receive valuable feedback on my résumé. I will definitely use the insights I’ve gained when applying for jobs and throughout my professional journey.” 

MBM student Koshali Aloka Nishadini, who also collaborated in organising the event, pointed out that this was her first international experience in volunteering. “Participating in the Job Fair Central Netherlands was a rewarding experience for me. It provided an excellent opportunity to interact and network with representatives from well-known organisations, learn about the industries and gain insights into career paths. From my perspective, events like this are beneficial for students as they enhance employability skills, offer exposure to different job markets and help build professional relationships that can be crucial for future career opportunities.” 

Second Edition of Wittenborg’s Job Fair Welcomes Nearly 400 Visitors

One of the employers who participated in the event is Erna van Poppel, of Haart Voor Jouw Zaak, who is also an official LinkedIn ambassador. According to her, LinkedIn is a great tool to connect the world, because students can use it to build a bridge between the network they already have in their native countries and the contacts they meet in the Netherlands.  

Van Poppel advised students to follow the LinkedIn company pages of the businesses they would like to work for and interact with their posts, to show interest. She also complimented Wittenborg on organising the Job Fair Central Netherlands. “This is a great way to show up and meet people in real life. I love LinkedIn and it’s very important for your career, but you also have to interact in the physical world, because that’s where business happens.” 

Sierk-Jan Ybema of Tentoo was among that organisation's representatives attending the fair. He explained that Tentoo’s mission is to help highly-skilled international workers in the Netherlands to deal with the procedures related to visas and company sponsorships. In his view, there are plenty of career opportunities for international professionals in the country. 

“There are many companies, big and small, with new ideas, and they are looking for people with fresh perspectives who can help them make this innovation happen. We need international talent, because there are not enough people in the Netherlands finishing their studies and moving into the job market. This translates into opportunities for international students.” 

Second Edition of Wittenborg’s Job Fair Welcomes Nearly 400 Visitors Second Edition of Wittenborg’s Job Fair Welcomes Nearly 400 Visitors Second Edition of Wittenborg’s Job Fair Welcomes Nearly 400 Visitors

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Wittenborg CEO Attends Strategic Board Meeting in Deventer
by Wittenborg News -

Wittenborg CEO Attends Strategic Board Meeting in Deventer


Wittenborg CEO Attends Strategic Board Meeting in Deventer

Exploring Transitions and the Role of Regions

Wittenborg CEO Maggie Feng recently attended the Regio Stedendriehoek's second Strategic Board meeting of the year at Royal Auping in Deventer.

One of the Strategic Board's previous meetings highlighted several key initiatives and ongoing projects. The region is set to receive €20 million from the government to implement the 'Stronger in 3D' Regional Deal, with an agreement among partners being finalised for signing in September and activities commencing in November.  

Given global instability, the region's expertise in security is crucial, leading to exploratory talks with stakeholders and potentially a pilot project with the Ministry of Defence. A significant trip to The Hague is also planned for June, aiming to strengthen connections and discuss key topics with ministries and parliament, including security, SME transitions, and energy transitions. Furthermore, the board is focusing on improving food security, quality, safety and nature. These efforts illustrate the board's active role in regional development and strategic planning.

Focusing on Regional Transition Strategies

During the meeting on 3 June, Apeldoorn mayor Ton Heerts kickstarted the event, praising the dynamic group and the strong relationships forming among board members. Host and board member Jan-Joost Bosman, from Auping, shared the inspiring story of how the Auping family business transitioned to fully circular mattress production, emphasising the innovation and ambition behind their mission for a well-rested world.

Jan Rotmans, the keynote speaker and international authority on transitions and sustainability, presented his vision of the significant changes ahead. He emphasised various transitions, including those in the agriculture sector, among other topics, and underscored the crucial role regions play in driving these changes.  

Timo Kos of Saxion Hogeschool further spoke about the implementation of the Regional Deal 'Stronger in 3D'. Additionally, Jan Terlouw spoke about the region's profiling, underscoring the importance of a cohesive regional narrative.  

The evening concluded with closing remarks from Ron König, the mayor of Deventer, summarising the discussions and highlighting the collaborative efforts needed to navigate the region's future transitions effectively.  

WUP 12/06/2024 

by Erene Roux

©WUAS Press 

Wittenborg CEO Attends Strategic Board Meeting in Deventer Wittenborg CEO Attends Strategic Board Meeting in Deventer

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Wittenborg Representatives Jet Off to Helsinki for European Sales Competition 2024
by Wittenborg News -

Wittenborg Representatives Jet Off to Helsinki for European Sales Competition 2024


Wittenborg Representatives Jet Off to Helsinki for European Sales Competition 2024

Wittenborg Students Put Negotiation Skills to the Test in Helsinki

Representatives of Wittenborg University of Applied Sciences recently attended the European Sales Competition 2024, held from 22 to 24 May in Helsinki, Finland, hosted by Haaga-Helia University of Applied Sciences.

It is said that the contemporary job market needs competent and employable graduates, and having sales skills is essential for this purpose, together with negotiation, communication, consulting and other competencies. In this competition, students had the opportunity to rapidly improve their sales skills but also had the opportunity to connect, work, build up careers and have fun with fellow students from different cultures and meet with interesting companies and potential employers.  

And just like in previous years, the European Sales Competition featured a diverse programme, including team presentations and intense sales negotiations.

This year, the competition, which is known for benchmarking international selling skills among university students, attracted participants from prestigious universities across Europe, Asia, and the United States. Among them were Wittenborg's standout students, Fjodors Svinarevs and Beniamin Droukin, who earned their spots after winning Wittenborg's Negotiation Skills Project Week in April 2024.  

Of the experience, Svinarevs said, "From the European Sales Competition, I managed to experience what it actually is like to be in negotiations with buyers. This time I felt a lot more pressure when I participated in the activities compared to the project week at Wittenborg."  

He added, "Entering a room full of judges that I don't know along with a buyer that will ask me unexpected questions made me feel nervous at first. During the first sales negotiation round, I was able to gather the client needs and make an agreement; the negotiation went fairly well. The second negotiation round was quite disappointing because the buyer started asking me strange questions that made my mind go blank and I was not sure how to answer. On the bright side, I managed to reflect on my negotiating skills and see how I can improve them, and this event is something that I can add to my CV. Moreover, the team activity was an activity that I enjoyed the most because I was able to meet new people and network."  

Droukin loved every minute of the competition and said that he participated in roleplays with "representatives" of Teamviewer, and attempt to sell them the services of management events. He had to work with a group of students from Germany, the United States and France, and present how they would meet the CEO of Teamviewer.  

Svinarevs and Droukin were accompanied by Myra Qiu, Head of Executive Affairs, and Alexander Bauer, Associate Professor of Applied Sciences.  

Qiu highlighted the benefits of such competitions: "These competitions are highly beneficial for academic and professional development as they help students refine critical sales skills such as negotiation, communication, active listening and strategic thinking. Participating students gain practical, hands-on experience that can significantly enhance their confidence and competence in real-world sales environments. It is also a great opportunity for our students to expand their networking with other international students."

WUP 07/06/2024 
by Erene Roux 
©WUAS Press 

Wittenborg Representatives Jet Off to Helsinki for European Sales Competition 2024 Wittenborg Representatives Jet Off to Helsinki for European Sales Competition 2024

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