Book on Corporate Sustainability also to be Launched on 14 December

To celebrate its new Amsterdam location, Wittenborg University of Applied Sciences will open the building for a grand tour to all visitors on 14 December 2018 from 16:00 – 18:00. Drinks will be served from 17:00 – 18:00.

The new location is housed in the Dali Building, in southeast Amsterdam close to the Amsterdam Arena (now known as the Johan Cruijff Arena). It opened in September at the start of the 2018-19 academic year, signalling a new beginning for Wittenborg Amsterdam, which first started offering programmes in the Dutch capital in 2015.

Wittenborg's IBA in Entrepreneurship & Small Business, also known as Entrepreneurial Business Administration (EBA) programme is offered in Amsterdam. From September, Wittenborg will also offer its ...

Coming soon: Whiskey Burn - The Distilleries of Ireland by Vespa.

The Irish sequel to Wittenborg’s book exploring the whisky distilleries of Scotland has just come off the printing presses. Published by WUP, printed in Holland and written by Wittenborg in-house writer/proofreader Ben Birdsall, this second book is a similarly anecdotal study/travelogue/guide/reference book which will interest a range of readers from whiskey fans to those working in the hospitality industry.

Ben’s book is a record of his 3-week trip around Ireland on his trusty 1979 Vespa 50, the same one which he used to travel across the highlands and islands of Scotland. By his own admission, he started the Scottish trip as something of a whisky novice, learning as he went along, but he came to the Irish trip with a sounder knowledge of the processes and practices

Nuffic Impressed with Wittenborg's Enthusiasm for Student Ambassador Programme

Nuffic, the agency promoting Dutch higher education abroad, held a successful workshop on social media and storytelling with its Study in Holland student ambassadors at Wittenborg University of Applied Sciences' campus in Apeldoorn recently.

 The student ambassadors are international students from institutions all over the Netherlands, including two from Wittenborg - Witney Emmanuel and Romeissa Laib - who have both taken over the Study in Holland Instagram page for a week and also written blogs.

Mechteld Bous, Nuffic's communication officer for its Student Mobility team, said in an email that they chose Wittenborg as they were impressed with the institute's "enthusiastic" promotion of the ambassador programme. On Instagram you can follow them on @studyinholland.

According to Bous they started the programme ...

"Landing the job was as easy as writing  a good CV and cover letter"

Sportswear brand Nike has been lauded far and wide for its recent social-conscious marketing choices, from the New York Times to the Australian Herald - which makes Wittenborg student, Tomi Oshin, even prouder to work as a sales advisor for Nike’s flagship Amsterdam store in the Kalverstraat. He believes he can learn a lot from their continual on-target marketing strategies.

Oshin, who is from Nigeria, is doing an IBA in Economics & Management at Wittenborg University of Applied Sciences. He has been in the Netherlands for 4 years and stays in Amsterdam, although he studies at Wittenborg’s Apeldoorn campus.

“I always wanted to work for Nike – it is a great brand which pays a lot of attention to detail and they really understand their target market as you can see from their ...

Wittenborg to Launch Book on Corporate Sustainability on 14 December

The challenges of transitioning to a more sustainable energy management model in the Netherlands as well as Europe was the theme of a D66 event hosted at Wittenborg University of Applied Sciences in Apeldoorn this week.

About 30 participants attended, looking at European policy on matters of sustainability and how it plays out in reality on a local level, the limitations and the possibilities.

The event was opened by Wittenborg CEO, Maggie Feng. Also in attendance was Wittenborg’s Head of Research, Dr Nicolet Theunissen, and senior lecturer, Dr Teun Wolters, who recently co-authored a new book on corporate sustainability, which calls on businesses to ramp up their sustainable practices.

Dutch language besieged by English at the unis

The article reports that the spread of English in Dutch universities has prompted a group of lecturers to predict a looming "linguicide" and suggested that the government in The Hague imposes restrictions on allowing new English language courses until an official impact analysis can be carried out.

Loss of Dutch Identity?

The BBC quotes a professor of linguistics at the University of Amsterdam as posing the pertinent question: "What happens to the identity of a people of a country where the native language is no longer the main language of higher education?”
 
The Dutch have always had a strong proficiency for English, second only to Sweden in the latest EF English Proficiency Index. And the rich heritage of Dutch culture is not going anywhere soon.  The Dutch tend to ...

"As future business leaders, when it comes to sustainable energy, you have to take your corporate social responsibility"

How do you use your energy resources in a sustainable way?  - This was one of the questions presented to 151 Wittenborg students at the Block 2 Project Week Kick-Off meeting on 24th October, 2018. The meeting was guest lectured by Mr. Matthijs Postmas, CEO/owner of Vandentempel, a technology company for testing energy.

Project Week: The Kick-Off meeting

Block 2 project week at Wittenborg has officially kicked-off, and is based around sustainable alternative energy within the traditional business sector. Some 150 Phase 1 & 2 students attended the meeting lectured by CEO/owner of Vandentempel, Mr. Matthijs Postma.
In the presentation, students heard how essential energy is as a source of ...

Wittenborg Executive Board in the Public Eye

As part of a series outlining the day-to-day workings of business families, the Birdsall family were interviewed at home along with their son, Marlon (11).  Maggie Feng, CEO of Wittenborg,  describes coming to the Netherlands as a language student and meeting her future husband. Maggie grew up in Beijing and after graduating from Beijing university in engineering, she came to the Netherlands to study at Saxion University where Peter worked as head internationalisation. "Then you all did wrong things, didn't you? Ha-ha!" she jokes!

Peter, Chair of the Executive Board at Wittenborg, already in the Netherlands with a daughter from his previous marriage, told how he got his life together through a teaching post at Saxion, after finding himself as a single parent living in a ...

"Ultimately I want to Make a Career of Sport Business Management"

https://www.wittenborg.eu/top-chinese-model-now-msc-student-wittenborg.htm

She has modelled for international brands like Chanel and Adidas, graced the pages of fashion magazines like Vogue Italia and Harper Bazaar, has 12,000 followers on Instagram, and is a professional tennis player.

Now Chinese student Yudu Zeng has embarked on the journey towards an MSc degree in Sport Business Management at Wittenborg University of Applied Sciences. The programme is jointly offered by Wittenborg’s main education partner, the University of Brighton in the UK.

At 1.77 meters she towers over her fellow Chinese back home in the south of China where she was raised, but here in the Netherlands it is a different story. “I guess I am just of average height here,” she laughs. “Both my parents are quite tall.” ...