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Wittenborg Graduate: 'AI-Generated CVs and Cover Letters Aren't Doing You Any Favours'
by Wittenborg News -

Wittenborg Graduate: 'AI-Generated CVs and Cover Letters Aren't Doing You Any Favours'


Wittenborg Graduate: 'AI-Generated CVs and Cover Letters Aren't Doing You Any Favours'

Laura Serrano Reveals the Pitfalls of CVs and Cover Letters in Today's Job Market 

The world of job applications has witnessed a surge in AI-generated CVs and cover letters. A discerning graduate from Wittenborg has taken a stand against this trend, shedding light on the consequences of mass-produced applications that lack authenticity. Laura Serrano, a Department Manager within the H&M Group, shared her insights in an interview, urging job seekers not to rely on AI applications when writing their CVs or cover letters.  

Serrano, who pursued her HBA (Hospitality Business Administration) degree from 2019 to 2022 at Wittenborg, expressed her concerns within the Wittenborg alumni group on Facebook. She later shared more details about the overwhelming number of cover letters crossing her desk, all saying the exact same thing.  

"Our teachers at Wittenborg work hard against plagiarism; using AI-generated cover letters is a real-life type of plagiarism. The consequences aren't necessarily for the company but for job seekers because this can lead to an automatic disqualification, even if the person possesses the skills needed for the job."

Be authentic and creative

Serrano observed a significant increase in AI-generated content in the CVs at her workplace, expressing disappointment at the lack of authenticity and effort from applicants, particularly university students. She stressed the importance of authenticity and creativity, noting that it reflects an applicant's genuine interest in the company, the job description and alignment with company values.

Providing an example of an exceptionally well-written and authentic motivation message, Serrano shared, "One applicant had a lot of enthusiasm and wrote about being happy to see an available vacancy as they really liked the company plus their home was close by. It was a relaxed message yet polite and genuine. On the other hand, AI-generated messages have a pattern of overusing academic and elegant expressions."

For Serrano, a good message is one that expresses genuine interest in being part of a company in a simple but polite manner. "Also, the Netherlands is a very diverse country, so the motivation letter can be that opportunity to tell the reader a little more about you as a person and how your cultural background and international experience make you an even stronger candidate."

Tips for writing a CV and cover letter

What's more, Serrano believes that genuine cover letters streamline the recruitment process, providing necessary information for recruiters and establishing a better connection during interviews. She also offered specific advice for alumni in crafting CVs and motivation messages, suggesting the inclusion of brief descriptions for all experiences, especially those with a short duration.  

"If, for instance, the student had a brief work experience as an intern, it is crucial to specify it as such. Similarly, if it was a summer job, it is important to clarify that it was a position undertaken during the holidays."

As for the motivational message, she says that it is very simple. "Firstly, greet the recruitment team in a polite manner. Not 'Hey' or 'What's up?' but 'Good morning', 'Dear HR team', etc). Secondly, it is important to write why you are applying; and thirdly, if possible, include any extra information that might be useful for recruiters to know (for example, if you have a valid work permit or need sponsorship, if you have to commute, if you have specific days of availability)."

WUP 28/02/2024

by Erene Roux

©WUAS Press 


587 words

Academic Advisory Panel Holds Annual Meeting to Discuss Strategic Perspectives
by Wittenborg News -

Academic Advisory Panel Holds Annual Meeting to Discuss Strategic Perspectives


Academic Advisory Panel Holds Annual Meeting to Discuss Strategic Perspectives

Themes Addressed Include Implementation of DBA Programme by Wittenborg

With the goal of discussing important topics related to academic matters, Wittenborg’s International Academic Advisory Panel (IAAP) held its annual meeting on 10 February. The panel is composed of 11 distinguished faculty members coming from different countries and continents, many of them connected to relevant higher education organisations, such as AACSB

Conducted in Apeldoorn, the activity was also attended by various professionals who are part of Wittenborg’s staff (see list below). 

During the meeting, the group addressed such topics as strategic planning by the school, executive education and the integration of practice-oriented research into the institution’s research agenda, among others. 

One of the main points discussed was the development and implementation of a Doctorate in Business Administration (DBA) programme by Wittenborg, including considerations such as accreditation standards, curriculum design, faculty support and market positioning. 

According to Head of Education Development and Quality Management Kriszta Kaspers, these discussions show that Wittenborg is actively considering the possibility of offering a DBA programme. However, the exact timing for its launch may depend on various factors, including institutional readiness, regulatory requirements and strategic priorities. 

“Offering its own DBA programme would attest to Wittenborg’s commitment to academic excellence and research innovation, as well as its drive to meet the needs of the global business community,” she highlighted. 

The discussion on executive education, in turn, touched on several key themes. These included the strategic positioning of executive education programmes, curriculum design and delivery methods, collaboration opportunities with other institutions, market research to identify demand and how to address the professional development needs of executives. Participants emphasised the importance of tailoring programmes to meet the evolving needs of professionals and leveraging partnerships to enhance programme quality and credibility in the market.

Academic Advisory Panel Holds Annual Meeting to Discuss Strategic Perspectives

Kaspers described the IAAP meeting as an intellectually stimulating and informative discussion around significant subjects for the future development of Wittenborg. “I believe that the yearly IAAP meetings have relevant impact on the future trajectory and reputation of Wittenborg. My participation and interest in Wittenborg’s success make me also feel motivated by the proactive approach taken at the meeting to address key areas such as academic planning, research initiatives and the educational programme development. I also feel energised by the school’s prospects for growth and innovation within the international education community,” she underlined.

IAAP composition and participants of the meeting

Currently, IAAP includes Timothy Mescon, Peter van der Sijde, Brigitte Nicoulaud, Beatrice van der Heijden, Nuran Acur, Léo-Paul Dana, Ed Vosselman, Petra de Weerd-Nederhof, Marina Dabic, Chris Pole and Ed Peelen. 

The meeting was also attended by Wittenborg’s members Peter Birdsall, Maggie Feng, Ad Kil, Rauf Abdul and Myra Qiu. Additionally, the activity was joined by special guests Ron Tuninga and Colin Mackenzie. 

WUP 27/02/2024

by Ulisses Sawczuk

©WUAS Press 


488 words

It's official: Wittenborg and VNO-NCW Midden launch Expat Centre Central Netherlands
by Wittenborg News -

It's official: Wittenborg and VNO-NCW Midden launch Expat Centre Central Netherlands


It's official: Wittenborg and VNO-NCW Midden launch Expat Centre Central Netherlands

Expat Centre Central Netherlands Supports Employers and International Talent

On 15 February, Wittenborg University of Applied Sciences and VNO-NCW Midden officially launched the Expat Centre Central Netherlands during an event at Wittenborg's Brinklaan study location in Apeldoorn. 

To mark the occasion, Mayor Ton Heerts of Apeldoorn and other stakeholders attended the launch, coinciding with an information session on EU and non-EU English-speaking talent. During the event, representatives from EURES, including Rosa Bouwman, Samira Belhadj and Erik Boon, addressed topics such as labour mobility. Meanwhile, representatives from Tentoo, including Daniël van den Oever and Sierk-Jan Ybema, shared insights into highly skilled migrants and related matters.

Hans Kornmann, CEO of Divitel in Apeldoorn, also shared his experience in hiring international graduates in the Netherlands.
For Wittenborg's Director of Corporate Governance, Karen Penninga, Kornmann's speech was particularly inspiring. He spoke about personal experiences, highlighting the importance of understanding the needs of international staff members.

"He pointed out that he sometimes attracts employees from other very large companies to the Netherlands because they prefer to work in somewhat smaller-sized organisations where they feel more at home," she explained. "So it is important to understand the needs of international talent and see where those can be met."

It's official: Wittenborg and VNO-NCW Midden launch Expat Centre Central Netherlands

Building upon this, the event's standout moment was the official launch of the Expat Centre, spearheaded by Mayor Heerts, Wittenborg CEO Maggie Feng and the Regional Chairman of VNO-NCW Midden, Rijn Platteel. This landmark occasion signifies a crucial step in the Stedendriehoek's endeavour to retain skilled international professionals and facilitate their smooth integration into the Netherlands.

According to Penninga, the aim of the Expat Centre is twofold: "We aim to increase the overall retention rate of highly skilled migrants in the Stedendriehoek region, as employers require highly skilled and qualified staff. This can be achieved by assisting them in adapting to their new working and living environment. For instance, we provide information on Dutch systems such as taxes and healthcare, language courses, and host events focused on integration with the local community. Additionally, connecting businesses and organisations with international graduates and knowledge migrants is the primary focus of the Expat Centre."

VNO-NCW Midden considers this "an important endeavour to support and guide international talent effectively, as well as to provide relief to employers" - who sometimes struggle to fill open vacancies.

Mayor Heerts expressed his delight at the Expat Centre Central Netherlands. After the launch, he shared: "Connecting international students with employers who can make good use of these English-speaking talents is much needed. Not only to help these young individuals get off to a good start but also to support employers."

For Feng, this initiative is a promising start for businesses in the region.

"English-speaking talents can certainly contribute to addressing the labour market shortages in the region. The Expat Centre Central Netherlands is a cooperative initiative. We can make the region more inclusive with greater diversity while increasing labour participation. We look forward to welcoming more members. We're in this together."

It's official: Wittenborg and VNO-NCW Midden launch Expat Centre Central Netherlands

Job Fair Central Netherlands

As part of the ongoing efforts to foster collaboration between international talent and regional employers, Wittenborg University of Applied Sciences is pleased to announce an exciting opportunity for companies and organisations in the region. Following the successful launch of the Expat Centre Central Netherlands, Wittenborg extends an invitation to participate in the upcoming 'Job Fair Central Netherlands'.

Scheduled for 7 June at Apeldoorn City Hall, this event provides a platform for local businesses to engage with motivated individuals from diverse backgrounds. By connecting employers with English-speaking and international talent, the job fair aims to address the region's talent needs while promoting economic growth and diversity. Interested parties can find detailed information on becoming an exhibitor in the Information Pack. For further inquiries, feel free to email relations@wittenborg.eu.

WUP 26/02/2024
by Erene Roux
©WUAS Press

It's official: Wittenborg and VNO-NCW Midden launch Expat Centre Central Netherlands  It's official: Wittenborg and VNO-NCW Midden launch Expat Centre Central Netherlands  It's official: Wittenborg and VNO-NCW Midden launch Expat Centre Central Netherlands

663 words

MBA Guest Lecture: Exploring the Intricacies of Information Security and Risk Management
by Wittenborg News -

MBA Guest Lecture: Exploring the Intricacies of Information Security and Risk Management

MBA Guest Lecture: Exploring the Intricacies of Information Security and Risk Management

Cybersecurity Experts Explores Risk Management During Guest Lecture

Reza Khalesi, cybersecurity expert, and Donna Moens, cybersecurity consultant from BDO Nederland, recently delivered a captivating guest lecture at Wittenborg's Amsterdam study location, shedding light on the intricacies of Information Security Management and Risk Management.

During the guest lecture, the duo engaged with MBA (Master of Business Administration) students, using real-life examples and sharing insights on the core elements of Risk Management. 

MBA Guest Lecture: Exploring the Intricacies of Information Security and Risk Management

Khalesi initiated the lecture by defining risk management, underscoring the significance of terms such as vulnerability, threat and assets. To encourage active engagement, the duo shared a QR code with the students, allowing them to answer questions that appeared on the screen throughout the session.
Considering their definitions, Khalesi framed vulnerability as a universal aspect of human existence. "All of us have vulnerabilities. For example, elderly people or those who are sick are more vulnerable than those who are physically active," he explained.

Drawing a parallel to daily life, Khalesi asked students to consider the concept of a threat, stating, that "'If I tell you, I'll have to kill you', is a threat, but it does nothing." He emphasised that threats in the context of risk management could be both intentional and unintentional, such as the risk of a car accident when driving.

The duo stressed the significance of assets in the risk equation, defining assets as valuable entities ranging from personal belongings to professional resources.

Khalesi underscored the interplay of vulnerability, threat and assets, highlighting, "Vulnerability plus threat equals risk. For each company, we have different types of risk, such as strategic risk, operational risk, safety risk, compliance risk and more."

MBA Guest Lecture: Exploring the Intricacies of Information Security and Risk Management

Moens continued the discussion by focusing on the practical application of risk assessment in different organisational settings. She stressed the importance of defining the scope when conducting risk assessments. "When you're doing a risk assessment, your scope and your scope determination, how you define it, is really important," Moens further explained that this assessment can be done using a risk matrix, based on two intersecting factors: the likelihood the risk event will occur and the potential impact the risk event will have. In other words, it's a tool that helps you visualise the probability versus the severity of a potential risk.

"This helps us when we are doing a risk assessment. In the end, we want to mitigate or treat our risk," she said. "This risk matrix may vary per company."

Moens also shared an amusing anecdote about risk management, illustrating how we navigate and mitigate risks in our daily lives. "In September, our business unit organised a trip to Mallorca. Living in The Hague, Reza and I decided to travel together for our 6:30 flight, requiring us to arrive at Schiphol Airport several hours early – a very early 3:00 to be precise. Reflecting on a prior experience where I almost missed my flight to Albania, my risk-averse approach emphasised the importance of punctuality. On the other hand, Reza, embracing a more adventurous attitude, was willing to take the risk of being late, aiming for a 5:00 arrival. Our different responses to the situation illustrate the diversity in risk tolerance – some being more accepting, some more risk-averse, and others focusing on mitigating measures."

After more in-depth discussions, Khalesi expressed his gratitude towards the students and Wittenborg senior lecturer Dr Gilbert Silvius for their time and for making this opportunity possible. Silvius, in turn, highlighted that the guest lecture served as a reminder to students that information security lies in the details and that an independent view by externals quite often reveals our 'blind spots'.

WUP 18/02/2024

by Erene Roux

©WUAS Press


624 words

Dynamic Discussion on Geopolitical Developments and Global Trade at IBFA Lunch
by Wittenborg News -

Dynamic Discussion on Geopolitical Developments and Global Trade at IBFA Lunch


Dynamic Discussion on Geopolitical Developments and Global Trade at IBFA Lunch

Maggie Feng Attends IBFA Lunch in Amsterdam 

On 14 February,  Maggie Feng, CEO of Wittenborg, attended the International Business Foundation Amsterdam (IBFA) lunch meeting hosted at the Amsterdam Conference Centre Beurs van Berlage. The event gathered together over 60 senior executives from various industries, including representatives from IN Amsterdam, the Van Gogh Museum and others, for a discussion on the geopolitical challenges reshaping global trade.

Throughout the event, attendees had the privilege of hearing from Ed Kronenburg, a seasoned diplomat and expert in international relations, who provided expert analysis of the current geopolitical developments and their implications for global trade. Vincent Knoops, Chairman of IBFA, echoed Kronenburg's sentiments, emphasising the importance of adapting business strategies to thrive amidst geopolitical uncertainty.

Feng expressed her gratitude for the opportunity to engage in vibrant discussions and exchange ideas with fellow industry leaders. "The IBFA lunch is a tradition, a moment that promises inspiration, a table full of interspersed guests is assured, and a hardworking team behind the scenes is a must."

She congratulated Kronenburg, the former Dutch ambassador who lived in Paris and Beijing, on his work, stating further: "Let’s focus on what we have in common, let’s collaborate internationally to battle with challenges facing the entire human race: climate change is one among the challenges… Focusing on the common ground & mutual benefit can help us to gain peace, happiness, and prosperity."

The Managing Director of Continental Europe, Denelise l'Ecluse, accompanied Feng and later added, "We need to continue to look for connections and synergies in the reality of today."

Senior Manager of Corporate Partnerships at the Van Gogh Museum, Urita Mual also attended the event, saying that her key takeaway was "to focus on common ground and how we should all work together in tackling global issues such as climate change".  

About IBFA

IBFA, the International Business Foundation Amsterdam, was founded in 2001 by a group of business people and local government representatives to bring together senior executives of international corporations with offices in the Amsterdam Metropolitan Area.

Since then, through its interactive meetings, IBFA has established itself as a leading platform for the region’s international business community.

Its aims are to provide its members with an attractive and informal meeting venue and to help communicate the views of international business to local and central government. 

WUP 23/02/2024

by Erene Roux

©WUAS Press 

Dynamic Discussion on Geopolitical Developments and Global Trade at IBFA Lunch

Dynamic Discussion on Geopolitical Developments and Global Trade at IBFA Lunch

Dynamic Discussion on Geopolitical Developments and Global Trade at IBFA Lunch

416 words

Wittenborg Welcomes Shanghai Business School Students for Educational Exchange
by Wittenborg News -

Wittenborg Welcomes Shanghai Business School Students for Educational Exchange


Wittenborg Welcomes Shanghai Business School Students for Educational Exchange

Visiting Students’ Horizons Broadened by Lectures and Cultural Activities

To strengthen its partnership with Shanghai Business School and promote a valuable cultural exchange, Wittenborg offered a special one-week course for a group of students from the Chinese institution from 28 January to 3 February. In total, the activity involved 10 bachelor’s students from Shanghai, mainly studying Information and Communication Technology and Business Management, as well as lecturer Dr Yuangang Li. 

During their time in the Netherlands, the students attended lectures on multiple themes including Dutch culture, intercultural management & business approach in Western culture, ethical leadership & communication and presentation skills & constructive feedback. These sessions were conducted by Frits Bartels, Fjorentina Muco, Maggie Feng, Peter Birdsall and Fahad Shakeel.  

Moreover, they had the opportunity to visit Apeldoorn’s famous Paleis Het Loo, as part of an assignment which required them to promote the palace in the Chinese market, using different social media platforms to advertise it. The students presented their projects to a panel including Paleis Het Loo’s Manager of Marketing & Communication, Jacolien Van Wezep, who commended their work and expressed the institution’s willingness to go on collaborating with Wittenborg.  

The activities also included a visit to Deventer-based MyAutomation MA-IT, where Talent Development Manager Fabian Grootfaam introduced the students to the company’s culture. Grootfaam emphasised that MyAutomation MA-IT focuses on the personal growth of its employees, as well as on the development of core competencies such as creative problem-solving skills, teamwork, time management and efficient interpersonal communication.

Wittenborg Welcomes Shanghai Business School Students for Educational Exchange

Additionally, the group was given a city tour of Amsterdam, which included diverse fun cultural activities such as a canal cruise.  

The initiative also provided the Shanghai students with the opportunity to engage in volunteer work, conducted at Apeldoorn's Maria Kerk ('Church of Maria') by local philanthropic organisation Sant’Egidio Apeldoorn.

Every Monday, Sant'Egidio offers free meals to the homeless, and the students and lecturer Dr Yuangang Li were invited to contribute to the project by helping to cook and serve the meals. In doing so, they interacted with the organisation's regular volunteers as well as the people who are helped by the project. It was a moment of solidarity that had a very positive impact on the group.  

During their stay, the Chinese students could rely on the assistance of Wittenborg bachelor’s student Alexandra Kukhtina. Kukhtina, who is also working part-time in Wittenborg’s External Relations & Events Management Department, served as their guide and also accompanied and coordinated the activities.  

She highlights that this marked many of the Chinese students’ first visit to Europe, and they had the opportunity to learn about various aspects of life, culture, education, business and careers in the Netherlands. Kukhtina adds that this experience was also enriching for the Wittenborg students, who interacted closely with the Shanghai visitors.  

“Thanks to such projects, both the welcoming students and the host students broaden their horizons, become open-minded to new cultures, develop communication skills, make international connections, enrich their educational experience and create unforgettable memories. This wonderful experience has allowed me to understand the importance of all the courses, projects and volunteer initiatives that I take part in. They are slowly but surely strengthening my confidence in time management, group leadership and communication with people.” 
 

Wittenborg Welcomes Shanghai Business School Students for Educational Exchange

Kukhtina’s view is shared by the Chinese students who participated in the activities. Ruyi Luo, majoring in Information and Communication Technology, comments that this exchange will be beneficial for his future career development.  

For Ying Chen, the activities offered an insight into different ways of thinking and lifestyles. “By learning about cultural differences, I have become more open-minded and tolerant, and this trip has greatly broadened my horizons.” 

Xuchun He in turn points out that the programme included a wide variety of activities. “I am very happy that I had the opportunity to come to the Netherlands for this study tour. During this period, I participated in church volunteering activities, visited the Het Loo Palace and attended interesting classes. These were great experiences and I have learned a lot. I am looking forward to coming to the Netherlands again!”

A solid partnership

Wittenborg’s Head of Executive Affairs Myra Qiu underlines that Wittenborg has a long history of cooperation with Shanghai Business School, spanning more than a decade. 

Wittenborg Welcomes Shanghai Business School Students for Educational Exchange

“This partnership symbolises a bridge between cultures, enhancing educational experiences for students and faculty alike. We have years of experience sending Wittenborg students to Shanghai and welcoming students from Shanghai Business School to the Netherlands for the short courses. This initiative was interrupted, but we resumed it after a meeting of Wittenborg’s delegation with the Shanghai Business School in China in October 2023.” 

According to Qiu, the two institutions are planning to implement a new joint initiative in the future, enabling Shanghai Business School students to progress to a master’s programme at Wittenborg after they successfully complete a bachelor’s degree in China.  

“Partnerships and exchanges like these enhance the school’s global profile, enrich the students’ educational experience by providing them with diverse cultural and academic perspectives, and foster global networking opportunities. Such collaborations also support the development of intercultural competencies among students, a crucial skill in today’s globalised business environment. Moreover, these initiatives can lead to joint research projects and academic development, further advancing the institution’s reputation and academic excellence.”  


WUP 22/02/2024

by Ulisses Sawczuk

©WUAS Press 

907 words

Arvin Gharib Outlines Vision for Wittenborg's New Student Representatives
by Wittenborg News -

Arvin Gharib Outlines Vision for Wittenborg's New Student Representatives


Arvin Gharib Outlines Vision for Wittenborg's New Student Representatives

New Student Representative Chairman opens up about plans for the year

Wittenborg is gearing up for an enriching academic year, with Arvin Gharib at the helm as the newly appointed chairman of the Student Representatives. In a new interview, Gharib outlined his ambitious plans and vision for the team, emphasising collaboration, inclusivity and proactive engagement.

At Wittenborg, ten newly appointed Student Representatives will assess programme content, teaching quality and the student experience. They will gather feedback from students on aspects like teaching, facilities, accommodation and extracurricular activities, continuing the role of their predecessors.

Gharib, an MBA (Master of Business Administration) student specialising in International Management and Education Quality Assistant (Intern) in Apeldoorn, highlighted the importance of collaboration within Wittenborg: "Collaboration is key. We want to work hand in hand with both students and faculty to address challenges and build a stronger, more vibrant academic community." Gharib envisions a united effort to bridge the gap between students and the administration, creating a culture of respect.

Gharib's plans include organising and facilitating events, activities, and initiatives that foster student engagement. Recognising the diversity at Wittenborg, he intends to promote collaboration between different nationalities and create initiatives to help students integrate into the community. Gharib is particularly enthusiastic about the introduction of clubs, starting with a cinema club, music club or business club to provide students with a platform for self-expression and connection.

Another key aspect of Gharib's plans is to advocate for the rights of students. He emphasised the importance of creating a place where students feel comfortable coming forward with their concerns. Gharib stated, "There must be a safe space for students to come forward and talk to us."

During a meeting on 29 January, Gharib and other student representatives appointed Ajva Waseem, an EBA (Entrepreneurial Business Administration) student in Amsterdam as Vice-Chairman. The Secretaries also include Ashkan Abazarian, an EBA student in Amsterdam, and Temitope Adeyinka, a BBA (Bachelor of Business Administration) student in Apeldoorn, who said that her main goal is to see that students experience a smooth academic journey and to offer practical solutions that meet the needs and concerns of students.

Urvashi Dalal, an MBA student based in Amsterdam, shared her vision and goals as she embarks on her role as a Student Representative at Wittenborg. She said: "My prime agenda would be to become a problem-solving point of contact between the teacher and the students. I would be happy to serve as a mentor, guide and advocate for the students to support them on their journey."

Alexandra Kukhtina, an IBA (International Business Administration) student in Apeldoorn, formed part of the 2022-2023 Student Representative Council, occupying the position of Assistant Secretary. "The team conducted great projects last year and came up with impactful ideas for the next year. I would like to help the new team in the realisation of these ideas, which would enrich Wittenborg students’ educational experiences. Together we could make positive changes. Everything is in our hands."  

Oluwatobiloba Alonge, Oluwasanmi Temiloluwa, Karen Chinaenye Chuk and Peyman Zamani Boroujeni complete the new student representatives.

WUP 21/02/2024

by Erene Roux

©WUAS Press 

537 words

Wittenborg Guest Lecture Series: Alumna Shares Experience of Ethical Decision-Making & Cultural Perspectives in Business
by Wittenborg News -

Wittenborg Guest Lecture Series: Alumna Shares Experience of Ethical Decision-Making & Cultural Perspectives in Business


Wittenborg Guest Lecture Series: Alumna Shares Experience of Ethical Decision-Making & Cultural Perspectives in Business

Ainaz Faraji Captivates Students with an Immersive Journey of Her experiences in the World of Business

On 17 January, as part of a Guest Lecture Series at Wittenborg, Ainaz Faraji, an accomplished Wittenborg alumna, captivated students with an immersive journey of her diverse experiences in the world of business. Through her impactful lecture, Pre-Master students were engaged in a dynamic session with her through active discussions and sharing of experiences.

Faraji, who is currently a Consultant with Capgemini, shared her insights ranging from HR to Project Management, and delved into the core of ethical considerations in organisational dynamics. She was invited by Wittenborg's Deputy Head of School of Business, Dr Dadi Chen, for his module 'Research Methods and Business Ethics'.

During the one-hour session, Faraji dived into the core of ethical considerations in organisational dynamics, and offered thought-provoking perspectives on the implications of ethical behaviour. She expertly navigated the challenges arising from cultural diversity within international companies, presenting her points with compelling real-life examples of ethical dilemmas.

The session was not merely a one-way delivery, as students actively contributed to the discussion by sharing their own experiences, leading to a vibrant exchange of ideas. Faraji kindly provided insightful feedback to the students, and emphasised the significance of holding to their own personal core values. She asserted that not every aspect of an employee's daily life is covered by laws and regulations and there are many grey areas. She also urged students to consider the moral principles that transcend rulebooks as even a subtle change in the ethical conduct could resonate throughout an entire organisation.

Chen complemented Faraji's insights by sharing his own encounters with daily ethical dilemmas and the strategies he employs to navigate them successfully. The fusion of practical experiences from both the guest lecturer and the host added to the learning process.

Bhuvanesh Vemulapalli, an MBM (MSc) student from India, who specialises in Digital Marketing, expressed how the session provided valuable insights into the way the Western world approaches ethical dilemmas, contrasting with practices in the East. Similarly, Iranian student Amir Mahjoubifard, who specialises in Hospitality Management, highlighted the importance of such activities as it helps to familiarise students with the new international work environment.

Despite residing two hours away from Apeldoorn, Faraji expressed her gratitude for the invitation, stating that the interaction with students brought her a sense of joy and fulfilment. She underscored the commitment of Wittenborg as an institute of higher education to include ethics as one of its values, and that she enjoyed the opportunity to reinforce these principles among the students.  

WUP 20/02/2024

by Arvin Gharib

©WUAS Press 


457 words

Wittenborg Visits Azerbaijani Partner Universities to Discuss Quality Assurance
by Wittenborg News -

Wittenborg Visits Azerbaijani Partner Universities to Discuss Quality Assurance


Wittenborg Visits Azerbaijani Partner Universities to Discuss Quality Assurance

Maggie Feng and Rauf Abdul Representing the School in Activities Related to IQAinAR Project

To strengthen connections with partner universities that are working to improve their internal quality assurance systems, Wittenborg CEO Maggie Feng and Head of the School of Business, Rauf Abdul, were in Baku, Azerbaijan, from 15 to 19 January. 

The activities were conducted as part of the Erasmus+ research project Internal Quality Assurance in Azerbaijan and Russia (IQAinAR), which is funded by the European Union. This initiative, led by Wittenborg, includes three Azerbaijani partner higher education institutions: Azerbaijan State Pedagogical University, Nakhchivan State University and Azerbaijan Technical University.  

Additionally, it involves 456 International BV from the Netherlands, Fundación Universitaria San Antonio from Spain and the Education Quality Assurance Agency of the Republic of Azerbaijan. 

During the visit, Feng and Abdul attended research meetings at Azerbaijan State Pedagogical University, which hosted an event for all local and international partners from Spain and the Netherlands. The Wittenborg representatives also had a tour of Azerbaijan Technical University, where they met with the university rector Vilayat Valiyev and senior management staff. 

Wittenborg CEO Maggie Feng highlighted that Azerbaijani universities have recently started implementing quality assurance systems and that the country is going through a culture change in this sense.  

“These are new practices in Azerbaijan, and students need some time to get used to voicing their opinion regarding the quality of teaching, lecturers, modules, curriculum and the university services in general. The students need to feel that they are empowered, and for that to happen, the system also needs to undergo a culture change. This is a long-term process, and we are really happy to see that Azerbaijan, its Ministry of Education and its universities understand the importance of these changes. They’re determined to make internal quality assurance a part of their culture.”

Wittenborg Visits Azerbaijani Partner Universities to Discuss Quality Assurance

Feng added that this was her first trip to Azerbaijan, and Baku struck her as a city which blends tradition and modernity. 

“Baku is an amazing city, with a rich history; it has a charming old centre, new skyscrapers, a lovely promenade and beaches. Visiting Azerbaijan, I also had the opportunity to learn more about other countries in Central Asia, such as Uzbekistan, Georgia, Turkmenistan and others. The people in Azerbaijan are very different from the Dutch, and they’re much more serious and formal during work meetings, which was a bit of a culture shock. On the other hand, you understand that they want to be taken seriously and they do work hard. The country has great potential, as well as the entire region.” 

Head of the School of Business Rauf Abdul said that the visit was very productive and provided important updates on the IQAinAR project, which is set to be completed by January 2025. “In mid-April, all IQAinAR research partners will be visiting Wittenborg to share their continuous progress and discuss the completion of all the deliverables of the project,” he pointed out.  

Abdul commented that, just like Feng, this was his first visit to Azerbaijan. “It is a very progressive small country with good ambitions. People are keen on providing top-quality higher education, which is vital for both the youth and the economy of any country,” he said. 

WUP 19/02/2024

by Ulisses Sawczuk

©WUAS Press 

565 words

Annual Globalisation Conference Calls for Reviewers
by Wittenborg News -

Reviewers Are Invited to Form Part of the Globalisation Conference 

In an effort to uphold the standards of academic discourse, the Annual Globalisation Conference has issued a call for reviewers to participate in the evaluation of submitted research.

Scheduled to take place from 14 to 16 August, the conference aims to convene leading scholars, researchers, and practitioners to explore globalisation under 10 key themes: 1) The Digital Revolution, 2) Global Trade and Economics, 3) Cultural Exchange in a Globalised World, 4) Migration Patterns, 5) Environmental Challenges, 6) Global Governance and Policy, 7) The Future of Work, 8) Ethics and Globalisation, 9) Global Health and Pandemics, and 10) Education in a Globalised Era. Reviewers are expected to be knowledgeable in one of these 10 themes.

While the committee is inviting researchers to submit original research papers, case studies, and innovative ideas that shed light on the broad theme of the conference within the 10 themes, reviewers will be tasked with providing constructive feedback and making fair assessments of submissions.

"We are seeking individuals who have excelled in their respective fields of research and possess practical experience to evaluate manuscripts," said Rosita Sayyar, Research Centre Assistant at Wittenborg. "Reviewers play a pivotal role in upholding the quality and relevance of the conference proceedings, and their contributions are invaluable in shaping the discourse on globalisation."

Reviewers will be expected to evaluate submissions based on pre-defined criteria: originality, relevance, methodology, clarity and significance. They must offer constructive feedback and fair assessments, meet deadlines and maintain confidentiality. Reviews will be anonymous to ensure impartiality and uphold the evaluation process's integrity.

Annual Globalisation Conference workshop for reviewers

Professor Ad Kil, Vice President of Applied Research at Wittenborg, is expected to host two workshops for reviewers to provide guidance and training. These two workshops are open to the public and will cover topics such as effective reviewing techniques, understanding conference criteria, and improving technical skills related to the review process.

"These workshops are designed to help reviewers enhance their ability to evaluate submissions accurately," said Sayyar. "They can gain insights into the conference's standards and expectations. Reviewers will also receive certificates of participation or completion indicating their attendance and engagement in the training sessions."

If you are interested in reviewing for the Globalisation Conference, please visit the "Call for Reviewers" link (here). Any queries can be emailed to globalisation-conference@wittenborg.eu.  

WUP 16/02/2024

by Erene Roux

©WUAS Press 

422 words

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