Research Centre Meeting Highlights New Projects, Global Collaboration and More

https://www.wittenborg.eu/research-centre-meeting-highlights-new-projects-global-collaboration-and-more

Aydan Holtrigter leads update on research, partnerships and upcoming opportunities

On 17 March, Wittenborg’s Research Centre hosted an online meeting, sharing updates on key projects, upcoming activities, and opportunities for both staff and students to get involved.

Opening the session, Aydan Holtrigter, Head of Research Partnerships and International Mobility, set the tone for a collaborative and forward-looking discussion.

Green4ADU: Building Green Skills for Adult Learners

One of the key highlights was the Erasmus+ funded Green4ADU project, now in its second year. The initiative focuses on upskilling low-skilled adults with green competences and preparing them for today’s labour market.

“We are in year two of the project, and the idea is to upskill low-skilled adults so they have the best knowledge available when it comes to green skills,” Holtrigter explained.

A major milestone has already been achieved with the launch of an online learning platform, featuring six self-paced modules available in multiple languages, including English, Dutch, Italian, Spanish, and Greek. Participants can complete the courses in their own time and receive certification upon completion.

The project is now moving into its next phase. In April 2026, new focus groups with educators will take place, followed by local workshops in May across partner countries, including the Netherlands, Germany, Italy, Spain, and Greece.

Holtrigter encouraged colleagues to get involved: “If you know people in your network who might benefit from these activities or the platform, we would be very happy to hear from you.”

Feedback from these activities will contribute to a final recommendations report for local authorities, ensuring the project delivers impact beyond academia.

TourXperience: Bringing VR into the Classroom

Another major initiative is the TourXperience project, a large-scale EU-funded collaboration focused on digital innovation in hospitality education.

“Our second project is in a completely different field, and we’re really excited about it,” Holtrigter shared. “It focuses on the digitalisation of hospitality education, especially the use of VR and XR tools in teaching.”

The four-year project involves 20 partners across 9 European countries.

In the coming months, the focus will be on training teachers to use VR and XR tools in education, including a Train-the-Trainer programme in Spain, as well as hosting international faculty from partner universities. Students will also have opportunities to participate in mobility exchanges in Greece and Spain.

“The idea is that once these VR tools and exercises are ready, our teachers can directly use them in their own classrooms,” Holtrigter explained.

AIDEA: Preparing Students for an AI-Driven Future

The Research Centre also introduced its newest project, AIDEA (Artificial Intelligence for a New Design Education Approach), which officially kicked off earlier this year.

The project focuses on integrating AI into design education and aligning teaching with rapidly changing industry needs.

“The idea is to train our students with the right knowledge about AI, so they are better prepared for the labour market and the disruptions AI is causing,” Holtrigter said.

Following a recent industry survey across five countries, the next step is a focus group on 30 April in Apeldoorn, bringing together faculty, students, and industry representatives. The session will also include a short AI workshop.

“This is just one of the first activities,” she added. “There will be many more opportunities for faculty to get involved.”

International Collaboration and Workshops

Through its Erasmus partnerships, the Research Centre continues to bring international expertise to Wittenborg.

In April, visiting professors from a partner university in Türkiye will deliver two workshops — one on information systems engineering and another on virtual reality in education. These sessions are expected to be offered in a hybrid format, making them accessible to a wider audience.

“If you are interested and available, these workshops are a great opportunity to learn new skills and connect with colleagues from abroad,” Holtrigter noted.

Looking Ahead  

The Research Centre is also actively involved in developing new project proposals and strengthening its international network, with multiple submissions made in recent months.

Looking ahead, the coming period will be particularly active. “We have a pretty busy period from April to June, but every contribution from your side is very much appreciated,” Holtrigter said. She also noted that upcoming Research Centre meetings will be aligned with the academic calendar.

WUP 26/03/2026 
by Erene Roux 
©WUAS Press 

Tags
#research
#ResearchCentre
#Internationalisation
#Diversity
#Ethics
#SDG17: Partnerships to achieve the Goal

Global Talent Arrives at Wittenborg as April 2026 Intake Kicks Off

https://www.wittenborg.eu/global-talent-arrives-wittenborg-april-2026-intake-kicks.htm

Spring Arrival Brings Global Students to Wittenborg

More than 45 students from around the world have joined Wittenborg for the April 2026 intake, highlighting the school’s international appeal. Students arrive from countries including India, Nigeria, Vietnam, Türkiye, Iran, Sri Lanka, Indonesia, Rwanda, China, Algeria, and the Philippines, showing the truly global nature of Wittenborg’s learning environment.

As part of its six intakes per year, Wittenborg offers flexible entry points for students, allowing them to start their studies when it suits them best. In April 2026, students are enrolling in programmes ranging from undergraduate degrees in Business Administration (IBA/MCI) and EBA (Entrepreneurial Business Administration) to postgraduate programmes like the MSc (Master of Business Management) and MBA (Master of Business Administration). Popular specialisations include Artificial Intelligence & Cyber Security, Data Analytics, Digital Marketing & Communication, Logistics & Trade, Finance, Health and Social Care, Entrepreneurship, and Education.

During a special welcome lunch in Apeldoorn as part of Introduction Week, Stephen Orme, Head of Business Development and Operations, congratulated students on taking the big step of studying abroad.  

“We would like to congratulate you on arriving at this time of year,” he said, referring to spring in Europe.  

“It is good to see so many people here. You have taken a big step by coming to another country. We recognise that, and we are here to support you. There will be challenges, it will be hard work, and there may be setbacks. Do not forget to have fun and explore. Discover the Netherlands, it is a wonderful country.  

"Learn some Dutch; it really helps, especially if you want to enter the job market. Now is a really good time to invest in it, when there is no pressure. Make friends beyond your own group and learn from other cultures.”

Students are already embracing the opportunities and diversity that Wittenborg offers. Bachelor’s student Seyedkasra Zavvarmousaviniaki from Iran said, “I decided to come to Wittenborg because of its six-intake system, and it feels very international, with diverse backgrounds among both students and staff.” Eren Gun from Türkiye, a master’s student, added, “I did not want to wait until September. I am enjoying the cultural differences and hope to gain valuable work experience.”

For master’s student Alberta Dyah Putri Amabel, known as Bella, from Indonesia, Wittenborg’s global environment was a key factor. “It is marketed as one of the most international business schools in the Netherlands, and I wanted that exposure,” she explained. Bella has already spent six years in the Netherlands, having completed her bachelor’s degree in Leeuwarden.

Master’s student Shahin Sheikhjabbari from Iran said, “Wittenborg gives us good opportunities to pursue internships and work with organisations across countries. I also hope to build connections with people from different cultures and develop my IT skills.” Michael Agomuoh, an MBA student from Nigeria focusing on Education, reflected on the school’s cultural diversity. “There are so many nationalities here and no language barrier. I chose this school because of applied research and the cultural diversity. I love the calm environment in the Netherlands and hope to achieve my goals and start a big business in education.”

Exchange student Mohammad Anwar UL Haq from Pakistan, currently studying in Georgia, recalled his previous experience with Wittenborg’s summer school. “I joined Wittenborg’s summer school before, and I was impressed by the multicultural environment and how cooperative the staff were,” he said.  

WUP 25/03/2026 
by Erene Roux 
©WUAS Press 

Tags
#SDG4: Quality Education
#Internationalisation
#internationalstudent
#Diversity
#apeldoorn

Wittenborg Strengthens Global Recruitment at Key Events in South Asia and Central Asia

https://www.wittenborg.eu/wittenborg-strengthens-global-recruitment-key-events-south-asia-and-central-asia.htm

Michael Sheppard Visits Sri Lanka, India and Kyrgyzstan for Wittenborg’s Global Recruitment

Wittenborg University of Applied Sciences has reinforced its international recruitment efforts through participation in two major education events across South Asia and Central Asia, represented by Recruitment & Sales Representative Michael Sheppard.

In February, Wittenborg took part in ICEF South Asia held in Colombo from 16 to 18 February, followed by a series of agency visits across India, including Chennai, Bangalore and Mumbai. The event brought together approximately 500 participants, including 150 universities, 250 South Asian agencies and 100 service providers.

ICEF South Asia is widely recognised for connecting high-quality universities with both established and emerging agencies from across the region. It provides a platform to strengthen existing partnerships while opening doors to new collaborations and markets. According to Sheppard, the enthusiasm of participants was particularly striking.

“What stands out to me is the excitement and enthusiasm of the participants, who spend their careers supporting students to have incredible experiences, fulfil their potential and achieve their dreams,” he said. “I’m always honoured to be a part of an event like this.”

A key takeaway from the event was the growing appeal of Europe as a study destination. With its reputation for stability, affordability and dynamic student experiences, Europe is increasingly seen as an attractive alternative in a rapidly changing global landscape. The setting of Sri Lanka further enhanced the experience, offering a unique backdrop of beautiful beaches, rich culture and remarkable wildlife.

In early March, Sheppard continued Wittenborg’s outreach at the World of Education Expo in Bishkek. The event, organised by World of Education, took place from 5 to 7 March and included visits to two schools, each hosting around 500 students, as well as a student fair attended by approximately 500 participants.

The expo focused on helping students understand international study opportunities and their long-term benefits. Wittenborg’s presence aimed to attract talented students from Central Asia. Sheppard noted the high calibre of students he encountered. “I was very impressed with the quality of the students I met — strong grades, great English and an enthusiastic and entrepreneurial spirit that aligns exactly with Wittenborg’s globalised, individualised approach to education.”

While in Kyrgyzstan, Sheppard also appeared in a special YouTube interview, conducted in English (with Russian translations). In the video, he said: “I always tell people, I am here to sell happiness.” He went on to highlight that the Netherlands has one of the highest standards of living in the world, with good transport, excellent healthcare and a very high quality of life — points reinforced by the latest World Happiness Report, which ranks the Netherlands among the happiest countries globally.

He discussed Wittenborg in detail, emphasising its role as one of the most international private business schools in the Netherlands, with 100% English-taught programmes in business, management, entrepreneurship, hospitality and technology, including a new bachelor’s in AI and Cybersecurity. Sheppard explained that students can begin their studies six times a year, and that the university has two main campuses: the main campus in Apeldoorn and a branch in Amsterdam focused on entrepreneurship and technology.

The interview covered tuition fees, grants and scholarships, visa support, career prospects, applied sciences education and top reasons to choose Wittenborg. The video interview can be watched here.

The visit also highlighted the natural beauty of Kyrgyzstan. Bishkek, located between the Ala-Too mountain range and the vast Eurasian steppe, offered a striking setting that left a lasting impression.   

WUP 23/03/2026 
by Erene Roux 
©WUAS Press

Tags
#SDG4: Quality Education
#Internationalisation
#Diversity
#studyinholland

Wittenborg Hosts Professional Field Panel Meeting: Career Insights and Skills for Success

https://www.wittenborg.eu/wittenborg-hosts-professional-field-panel-meeting-career-insights-and-skills-success.htm-0

Rijn Platteel and Panel Explore Graduate Competences and Industry Trends

Wittenborg recently hosted its 2026 Professional Field Panel Meeting, bringing together faculty, business practitioners and alumni to discuss career development, industry trends and the skills students need to succeed in today’s global job market. The hybrid event welcomed participants both in Apeldoorn and online, reflecting Wittenborg’s international approach.

The session was chaired by Rijn Platteel, entrepreneur and Managing Director of VNO-NCW, who also serves as Chair of Wittenborg’s Advisory Board. Platteel opened the meeting by highlighting the urgency of connecting higher education with the needs of the workforce. “Change is not an enemy, stagnation is,” he said. “Keep developing, stay curious and build the bridges between imagination, innovation and impact.”

Alumni Insights and QS Stars Recognition

Kriszta Kaspers, Head of Education Development and Quality Management, emphasised the panel’s purpose: creating a space for reflective dialogue between Wittenborg, its alumni, and industry partners. She shared key findings from Wittenborg’s 2020–2024 alumni employability survey, covering more than 150 graduates across bachelor’s and master’s programmes.

The survey highlighted strong employment outcomes: 56% of graduates secured jobs immediately after graduation, 25% were already employed, and 8% had launched their own businesses. The average time to employment was just 2.36 months. Graduates mostly found roles in management, marketing, logistics, administration and sales, with smaller numbers entering IT, finance and HR.

Kaspers stressed the importance of collaboration with employers to overcome barriers such as visa requirements and Dutch language proficiency. Wittenborg is already addressing these with four intensive Dutch language weeks per year and by strengthening employer partnerships and practical career pathways. She also highlighted the institution’s global recognition, noting that in 2024 Wittenborg was rated five stars for employability by QS Stars — the highest possible accolade.

Career Path Presentations

The meeting featured three career path presentations from alumni and faculty, showing how Wittenborg prepares students for the real world:

Rosita Sayyar, MSc Digital Marketing and Communication, now Marketing Manager at Sequo Environmental, stressed the importance of combining technical knowledge with practical skills. “Companies don’t hire people just because they understand AI or digital marketing,” she said. “They hire people who can apply tools to improve decisions, processes and productivity.” Sayyar highlighted international teamwork, data analysis, presentation skills and real work experience, advising students to focus on actions they can take immediately to become employable.

Jan Martijn Broekhof, Wittenborg Lecturer, shared his journey as an entrepreneur and emphasised the human side of business. “Being decisive and reflective, and investing in human relationships, are key to long-term success,” he said. Broekhof encouraged students to enjoy the journey, embrace a sales mindset as a life skill, and remain agile in a fast-changing industry.

Muhammad Ashfaq, Professor of Applied Sciences at Wittenborg, outlined the latest industry trends, including AI, automation, decentralised finance, ESG investing and blockchain. He highlighted the importance of understanding these developments and praised Wittenborg’s international, diverse and ethical environment, which equips students with intercultural communication and ethical decision-making skills.

Preparing for the Age of AI

Panel discussions explored the gap between higher education and the skills industry will need in the next three to five years. Platteel observed: “AI is going to take over so much, so much actually more than we could possibly imagine. The only thing different from AI is that humans can imagine new things. We are about to enter the age of imagination, where humans alter reality and then feed that to AI.”

Sayyar added: “Students need to learn how to translate business problems into AI-assisted solutions, using AI for data analytics, automation and digital workflow, not just content generation. Responsible AI use means questioning the results and combining them with human expertise. Start by imagining new things yourself, then let AI do the groundwork. That human imagination is something AI cannot replicate.”

Further discussions emphasised that success in the modern workplace requires more than technical knowledge. Adaptability, curiosity, ethical awareness and cross-cultural communication were repeatedly highlighted, alongside practical experience and the ability to work effectively with AI tools. The panel reinforced Wittenborg’s role in preparing students with both the mindset and skills to thrive in a rapidly evolving global workforce.

WUP 20/03/2026 
by Erene Roux 
©WUAS Press 

Tags
#highered
#Internationalisation
#internationalstudent
#Alumni
#accreditedbusinessschool

Digital Consumer Behaviour: How Students Are Rethinking Overconsumption

https://www.wittenborg.eu/digital-consumer-behaviour-how-students-are-rethinking-overconsumption.htm

Students Explore How Digital Design Shapes Consumption

What does overconsumption really look like in a university or business school environment? In the MA27 Digital Consumer Behaviour course at Wittenborg, students were challenged to answer that question not just in theory, but in practice.

As part of the module, students were asked to identify everyday examples of overconsumption within a university or business school setting, analyse them through digital consumer behaviour theory and present their findings in the form of awareness posters alongside practical solution proposals. The aim was clear: move beyond abstract concepts and turn insight into action.

The posters highlighted familiar patterns. Impulse online shopping, excessive takeaway consumption and fast fashion driven by online marketing were identified as common behaviours among students. Rather than criticising individuals, the projects examined how digital systems, convenience and design shape these habits.

For Cansu Tor Kadioglu, Lecturer, the most rewarding aspect of the course was seeing students apply theory to real life. “The highlight for me was seeing students move beyond theory and actively apply what they were learning to real digital consumption behaviours,” Tor Kadioglu explains.

Alongside key concepts such as overconsumption, nudging and behavioural bias, students analysed their own digital environments, including the platforms they use, the content they consume and the systems they participate in. This approach allowed them to see how digital spaces shape needs, expectations and decision making in practice.

EBA student Zakaria Id.Bouhouch found the experience particularly impactful. “Instead of looking at sustainability in abstract terms, we observed real behaviours and reflected on how small, habitual actions can have a large cumulative impact,” Zakaria says. “That practical lens made the course feel very relevant and engaging.”

The assignment also prompted personal reflection. He describes becoming more aware of how overconsumption often happens unintentionally. “I realised that behavioural habits rather than carelessness often create the most waste. My focus changed from blaming individuals to looking at systems, habits and the role of design in shaping behaviour.”

This thinking informed his project 'Reducing Water Overconsumption from Dishwashers'. After observing reusable cups being washed after a single use, his team proposed using small prompts and reminders to encourage students to wait until machines are full. The project demonstrates how behavioural science can provide cost-effective sustainability solutions without requiring major structural change.

Other students developed broader initiatives. One proposal suggested creating a digital platform where students could borrow, exchange or repair items, share surplus food or materials and access sustainability tips and local repair events. The idea was to integrate sustainable choices into everyday digital routines, making responsible consumption easier and more accessible.

Additional projects such as the 'No Spend Challenge', 'The Green Loop' and a digital exam planning proposal promoting paper-free solutions addressed sustainability, digital responsibility and ethical engagement from different perspectives.

For Tor Kadioglu, that awareness is key. “I hope students understand that sustainability in digital consumption starts with awareness and informed choice,” she says. “More importantly, I want them to feel equipped to navigate real-world, digital environments responsibly and make more conscious, ethical decisions as consumers and future professionals.”

WUP 18/03/2026 
by Erene Roux 
©WUAS Press 

Tags
#SDG4: Quality Education
#SDG11: Sustainable Cities and Communities
#Internationalisation
#internationalstudent
#societalimpact

Wittenborg and JobOn Workshop Helps International Students Navigate the Dutch Job Market

https://www.wittenborg.eu/wittenborg-and-jobon-workshop-helps-international-students-navigate-dutch-job-market.htm

Edwin Eijpe Leads Workshop Helping Students Navigate the Dutch Job Market

Students at Wittenborg recently gained valuable insights into working in the Netherlands during a special career workshop hosted in collaboration with JobOn.  

The career development workshop titled 'Integration into the Dutch Job Market' took place on 6 March at Wittenborg’s Brinklaan study location in Apeldoorn and was led by recruitment professional Edwin Eijpe.

The workshop was designed especially for Wittenborg’s international student community, many of whom aim to build careers in the Netherlands after graduation. Eijpe shared practical advice on navigating the Dutch labour market, preparing job applications and understanding workplace culture.

During the session, he offered insider perspectives to help international students better understand the market and prepare for their future careers in the country.

Based in Amersfoort, Eijpe has more than seven years of experience supporting professionals entering or re-entering the labour market. Much of his work focuses on helping people understand how to position themselves for roles in the Netherlands and how to navigate the recruitment process.

For students considering staying in the country after graduation, he began with encouraging news. He explained that companies are actively looking for people to fill roles, especially those requiring specialised skills.

Understanding Dutch work culture

Eijpe highlighted several key aspects of Dutch workplace culture that international professionals should be aware of. These include a strong work–life balance, relatively flat organisational structures and a direct communication style.

“In the Netherlands we have a very healthy work–life balance,” he said. “We expect that you turn your phone off after work. We don’t disturb you in the evenings unless you choose to. It’s respected because we know people need rest to stay healthy.”

Communication in Dutch organisations can sometimes feel very direct to newcomers.

“We give feedback directly,” he said. “It’s not rudeness, it’s efficiency. Everybody knows what they’re acting on.”

Team input is also an important part of decision making.

“We tend to work on a consensus basis. We ask everybody for their opinion and take that into account. In the end the manager decides, but the input from the team is important.”

Opportunities for international professionals

Eijpe also highlighted the many opportunities available for international graduates in the Netherlands, especially in technology, digital sectors and multinational companies where English is often the working language.

“There are a lot of multinational companies where the internal language is English,” he said. “Start-up companies can also be a good place to start because they often have fewer problems if you don’t speak Dutch yet.”

Creating a strong CV

A large part of the workshop focused on practical job search tips, starting with how to build an effective CV.

Eijpe advised students to keep their CV clear and concise, usually one or two pages, with work experience presented in chronological order. Tailoring the CV to each role is also important.

“What I do with the CV is always tailor it to the job you’re applying for,” he said. “LinkedIn is more general, but your CV should be specific.”

Students also asked whether a photo is necessary. Eijpe said it is optional, but often helpful.

“You can skip it, but I would recommend putting it in,” he explained. “The most important thing is making it easy for recruiters to understand what you do, your work experience, your studies, your skills and your language level.”

For those without a professional photo, he suggested keeping it simple.

“Select a nice picture, remove the background and you have a good photo. Look straight at the camera at about a 45-degree angle and smile. It doesn’t have to be passport quality.”

He also recommended tools such as Canva to create clean and visually clear CV layouts.

Writing cover letters and preparing for interviews

When it comes to applications, Eijpe encouraged students to personalise their cover letters and avoid generic templates. Researching the company, highlighting relevant skills and clearly explaining motivation are key steps.

He also noted that AI tools such as ChatGPT can be useful when drafting applications, as long as they are used as support rather than a replacement for personal input.

“Use AI as an assistant,” he said. “But always personalise it and make sure it reflects you.”

The session also covered job interview preparation. Eijpe advised students to research the company, review the job description and think carefully about how their skills match the role. Using the STAR method to structure answers can help candidates explain their experiences clearly.

Networking was another key theme during the workshop. Eijpe encouraged students to attend events, connect with professionals and make use of platforms such as LinkedIn when searching for opportunities.

While many international professionals work in English-speaking environments, learning Dutch can still be helpful. Eijpe suggested visiting local taalcafés, joining municipal language buddy programmes and using language-learning apps such as Duolingo.  

WUP 16/03/2026 
by Erene Roux 
©WUAS Press

Tags
#SDG8: Decent Work and Economic Growth
#Internationalisation
#Diversity
#Ethics
#Alumni
#highered
#internationalstudent

Wittenborg Brings Students Together with Bowling Night and International Food Party

https://www.wittenborg.eu/wittenborg-brings-students-together-bowling-night-and-international-food-party.htm

A Night of Bowling in Apeldoorn and Global Flavours in Amsterdam

While spring has sprung, Wittenborg brought students together for fun, food and community with two lively events across its Apeldoorn and Amsterdam study locations.

Bowling Night in Apeldoorn

The Bowling Night in Apeldoorn on 26 February was busy, with almost 200 students and staff taking part at Bowlingcentrum Apeldoorn. The evening offered a relaxed chance to unwind, enjoy casual games and spend time with friends. No prior bowling experience was required, so everyone could join in.

Students shared what they enjoyed most. Jonas Spirikavicius, a MCI Apeldoorn student, said, “I generally like bowling, and I met all of my friends here. It’s also a good opportunity to spend time with them. Besides bowling, I’d say the food is a highlight.”

MBM student Fatemeh Motallebi added, “I love bowling and spending time with my friends. It’s great to see all the students in one spot.”

Mahtab Gazi, an MBM student, said, “Being able to spend time with my friends, and of course, the free drinks and snacks, is a highlight.”

IBA student Alireza Asgari commented, “It’s a great moment to connect with new people or catch up with old friends, and build connections between staff and students.”

Wittenborg hosts a range of events throughout the year, and students clearly enjoy them. For example, when asked about their favourite event, Motallebi mentioned Halloween, saying, “I like Halloween because everyone dresses up and it’s fun to see all the costumes.” Other popular events include Summer Jam and the Christmas celebration, which many students look forward to as a chance to connect.

International Food Party in Amsterdam

In Amsterdam, the Amsterdam events team hosted its annual International Food Party, where students shared dishes from their home countries. The spread included Dutch drop (liquorice), Italian pasta, Lebanese tabbouleh, Colombian arepas, Turkish kısır, Ukrainian varenyky and syrnyky, and much more.

Later, students took to the stage for karaoke, singing songs from their own countries alongside popular hits like Rihanna, adding music and laughter to the evening.

Kejli Kadiu, Admissions Administrator, shared her experience of the event: “The international food and karaoke night was a great time. I tried dishes from Lebanon, Ukraine and more, which was amazing because it felt like connecting with the world. The karaoke added a lively touch, and it was great seeing everyone enjoy themselves. It was a nice way to socialise and connect with students and staff.”

WUP 13/03/2026 
by Erene Roux 
©WUAS Press

Tags
#SDG3: Good Health and Well-being
#Internationalisation
#internationalstudent
#Diversity

From Questions to Action: Andreea Nicolau on Driving Change

https://www.wittenborg.eu/questions-action-andreea-nicolau-driving-change.htm

Andreea Nicolau Shares Insights on Appreciative Inquiry During a Wittenborg Guest Lecture

Earlier in 2026, Wittenborg students joined Andreea Nicolau online for a workshop on 'Appreciative Inquiry in Change Management of Higher Education'. Nicolau, a lecturer, executive coach and guest researcher at Eindhoven University of Technology, guided participants through a strengths-based approach to organisational change, emphasising how asking the right questions can transform both leadership and institutional practice.

The session began with students reflecting on moments of pride at Wittenborg, identifying the practices, environments, and support that contributed to these successes. Nicolau explained the core of Appreciative Inquiry:

“It’s about looking at what brings energy, what gives life, and building on that. We shift from asking what is wrong to asking what is best, and how we can create more of it.”

Students then moved into the dream phase, imagining Wittenborg as a leading hub for AI innovation, professional development, and global collaboration. Here, participants explored how ideas could complement each other and co-create a shared vision for the institution.

Dadi Chen, Deputy Head of the School of Business, highlighted the potential for student-led initiatives:

“We could encourage students to develop something, especially with AI software technology. Even starting projects online is amazing, and we should facilitate students in doing so.”

Chen added that practical steps could be taken over time: “Short-term actions like project weeks could lead to mid-term networks and longer-term student incubators, creating a sustainable culture of innovation.”

During the design and destiny phases, students identified initiatives to implement and sustain these ideas, such as pilot projects with companies, AI-integrated learning experiences, and collaborative student business incubators. Nicolau stressed the difference between Appreciative Inquiry and traditional problem-solving approaches:

“You first identify obstacles, then redefine them as opportunities to achieve excellence rather than just fixing problems. This approach moves from normality to exceptional outcomes.”

She also emphasised the importance of co-creation and reflection:

“When different perspectives and dreams come together, they can create a bigger and more inspiring vision for the organisation. It is through these collective insights that meaningful change emerges.”

The workshop showcased how Appreciative Inquiry can shift focus from deficits to possibilities, helping students identify actionable strategies for leadership, organisational growth, and AI-driven innovation.

WUP 11/03/2025 
by Erene Roux 
©WUAS Press 

Tags
#SDG4: Quality Education
#Internationalisation
#Diversity
#Ethics
#internationalstudent
#studyinholland

Wittenborg Connects with 1,000 Students at Study Expo in Türkiye

https://www.wittenborg.eu/wittenborg-connects-1000-students-study-expo-turkiye.htm

Strong Interest in Summer School and Positive Student Engagement in Ankara 

On 17 February, Wittenborg participated in the Study Expo fair in Ankara, Türkiye, organised by the Study Expo consortium. The event welcomed around 1,000 students and parents eager to explore their future study options and connect directly with universities and schools.

Representing Wittenborg was Sinan Çolasan, Student Registrar, who spent the day speaking with prospective students and their families. Study Expo fairs aim to help students discover programmes, compare institutions and understand which programme, school or country best matches their interests and ambitions.

For Sinan, the visit was also personal. “Ankara is my hometown, so it is always a pleasure to come back. Being here brings a sense of familiarity and comfort. Besides, at fairs in Ankara, you always meet well-informed students who know what they are looking for. That also makes the exhibitors more motivated.”

The fair proved to be both busy and productive. “I feel quite positive. I had the chance to meet many prospective students. Before, during and after the fair, I also met with our recruitment partners, as well as several new companies with whom we will explore future collaboration following meetings in Ankara.”

One of the most encouraging outcomes was the strong interest in Wittenborg’s Summer School. Many students were keen to learn more about short-term study opportunities and how these can enhance their academic and professional development.

Wittenborg’s Turkish-language brochures connected particularly well with parents. Providing information in their native language helped families feel more confident and engaged in the conversation about studying abroad.

Wittenborg takes part in various education fairs and events every year to stay connected with prospective students around the world. To see the upcoming schedule, please visit Wittenborg’s website. 

WUP 09/03/2026 
by Erene Roux 
©WUAS Press 

Tags
#SDG17: Partnerships to achieve the Goal
#studyinholland
#internationalstudent
#Internationalisation

Inside Wittenborg’s 2026 Student and Staff Representation Conference Day

https://www.wittenborg.eu/inside-wittenborgs-2026-student-and-staff-representation-conference-day.htm

Students and Staff Discuss Career, Community, and Wellbeing for 2026

On 24 February, Wittenborg brought together students and staff for its annual Student and Staff Conference Day in Apeldoorn and online, sparking discussions on student experience, staff initiatives and plans for the year ahead.

The day began with student and staff representative meetings alongside programme committee discussions, followed by an afternoon plenary where the outcomes and suggestions from the morning were shared with the wider community.

Reflecting on Progress from 2025

The morning discussions looked back at action points raised in 2025 and how they have been implemented over the past year.

Vanessa de Oliveira Menezes, Associate Professor of Applied Sciences, and Fahad Shakeel, Deputy Head of School of Business, highlighted several developments. Type 1 exams moved to a digital format starting in Block December 2025, tentative grades are now available online, and a Handling Aggression training session for staff took place on 1 May. Meeting agendas were introduced to improve discussion structure, and classroom conditions, including building temperatures, were also addressed.

Workplace safety and wellbeing were also part of the conversation. HR Manager Maike Zürcher spoke about Wittenborg’s mandatory Risk Inventory and Evaluation (RI&E), which tracks workplace health and safety risks. She reminded staff about fire safety procedures, emergency response and the importance of reporting accidents.

“Everything you need to know about this is in Wittenborg’s Academic and Operations Guide (AOG),” she explained.

Senior Lecturer and Guest Lecturing Coordinator Fjorentina Muco then moderated discussions around employee experience, communication, workplace policies, feedback and future goals. Staff mobility was also discussed, reflecting Wittenborg’s ongoing collaboration with academic partners.

Building on These Ideas for 2026

Looking ahead, De Oliveira Menezes suggested informal knowledge-sharing gatherings where colleagues can exchange updates on projects, courses and training activities. Clearer communication of staff roles, faster responses to internal emails and additional training opportunities were also discussed, including courses such as Wild Years by Cha-Hsuan Liu.

Further ideas included creating a news board to keep staff informed about key updates and deadlines, alongside initiatives that promote wellbeing through partnerships with local gyms and organised activities.

Student Perspectives: Career, Wellbeing and Community

Most of the student representatives, including Jasmine Shaw and Arshia Baharloueiyancheshmeh brought forward student perspectives, focusing strongly on sustainable career development.

They highlighted the importance of continuous learning, strategic adaptability and aligning career goals with long-term success while maintaining a healthy work-life balance.

Reflecting on student life, Shaw noted how social spaces remain important for building connections.

Alongside broader discussions about wellbeing, students also raised practical questions about navigating academic processes such as Project Week registration, Moodle and other administrative procedures. Many of these questions are already addressed through Wittenborg’s FAQs, a concise version of the EEG, which provides step-by-step guidance on processes like registering for Project Week.

Students also discussed the importance of strengthening social connections on campus. Suggestions included mental health workshops, reading sessions, mindfulness activities and sports opportunities.

Wittenborg already supports student wellbeing through initiatives such as discounted padel and squash memberships in Apeldoorn, including single-court discounts and free equipment for those without memberships.

Student-led initiatives also continue to play an important role in campus life. Programmes such as Night Chats and the SWIFT Team, which organises student events and clubs, give students opportunities to build community while developing organisational, communication and teamwork skills.

Career Development and Practical Skills

Career development remained a key theme throughout the day.

De Oliveira Menezes encouraged students to take Wittenborg’s Work Experience Preparation Module, which focuses on practical skills such as CV creation, improving LinkedIn profiles, understanding job opportunities in the Netherlands and networking strategies.

“This course is a great opportunity to enhance your CV, strengthen your professional profile, and learn how to find job opportunities in the Netherlands. You will find it very interesting and valuable.”

Additional workshops covering these topics are organised regularly for students in both Apeldoorn and Amsterdam.

Students also proposed further ways to strengthen industry connections, including real-company projects, guest lectures, partnerships with local organisations and real-life case studies within MBA and MBM modules.

Practical Learning and Employability

Discussions also explored ways to strengthen practical learning opportunities.

Shakeel encouraged students to take an active role in their studies:

“Students should take responsibility and be at the centre of their own learning process.”

Deputy Head of School of Business Dadi Chen spoke about developing incubator-style learning opportunities where students can test ideas and scale projects using tools such as AI simulations.

Senior Lecturer and BBA Programme Coordinator George Bosire also suggested the idea of a student-led application where students could propose and organise events themselves, further strengthening community engagement and student initiative.

Alumni involvement was another idea raised during discussions, with suggestions for workshops or TED-Talk-style sessions where alumni could share their professional experiences with current students.

Mental Health Remains a Priority

Peter Birdsall, President of Wittenborg, noted that it is “interesting to see that mental health discussions are back on the agenda. Resilience is something we always focus on, and it is good to see students and staff engaging openly about it.”

Wittenborg takes a proactive approach to mental health and wellbeing. Confidential support services are available for students who need guidance or have experienced unacceptable behaviour. Students are encouraged to reach out early and make use of these resources to support their personal wellbeing.  

The day concluded with a clear set of actions and proposals from both students and staff, building on achievements from 2025 and setting a positive, practical agenda for 2026.  

WUP 06/03/2026 
by Erene Roux 
©WUAS Press

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