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WUAS Project Week from the Perspective of Nnamdi Austin

by Wittenborg News -

WUAS Project Week from the Perspective of Nnamdi Austin

WUAS Project Week from the Perspective of Nnamdi Austin
Nnamdi (seated right) found a lot of inspiration during the project week

Wittenborg student finds inspiration to maintain healthy lifestyle

Wittenborg's Project Week SDG#3, 2022, on Good Health & Well-being concluded one month ago, so it is a good time for all participants to look back on these inspiring three days of lectures, workshops and a fantastic finale. Wittenborg MBM Digital Marketing and Communication student Nnamdi Austin from Nigeria participated in this project week and shares his experiences after inspiring lecturers about health and wellbeing on his first day of Project Week at the Orpheus Theatre. How does he look back on this project week?  

"My expectations of this project week have come true. We learnt about healthy eating and the importance of exercise to train your body and mind," says Austin. He sees how investing in his physical and mental health can improve his study and work performance: "It makes my mind sharper, my brain processes information more easily and I feel healthier." The project week has inspired Austin to reflect on his current lifestyle and decide to start living healthier: "I am thinking of going to the gym again after this week, as I see how much impact a healthy lifestyle has in my life and in my daily performance."

Wittenborg would like to thank Nnamdi Austin and all other students for participating and making this wonderful project week possible. The school is looking forward to a fantastic and inspiring Block 4 in which the students will use the knowledge gained during the project week.

WUP 28/01/2022
by Niels Otterman
©WUAS Press

Students Invited to International Mother Language Day Competition by Embassy of Bangladesh

by Wittenborg News -

Students Invited to International Mother Language Day Competition by Embassy of Bangladesh

Students Invited to International Mother Language Day Competition by Embassy of Bangladesh

Celebrating linguistic diversity

Earlier this month, Wittenborg University of Applied Sciences' President Peter Birdsall received a letter from the Ambassador of Bangladesh to the Netherlands, M. Riaz Hamidullah, on behalf of the Embassy of Bangladesh. The letter invited Wittenborg's students to participate in a poster-making competition to celebrate International Mother Language Day, which falls on 21 February. International Mother Language Day aims to celebrate multi-linguicism, diversity and cultural pluralism, particularly in education. As two of Wittenborg's key values are Internationalisation and Diversity, the school would be delighted if students would participate in the competition, hosted by the Embassy of Bangladesh and Universiteit Leiden.

The design must focus on an International Mother Language. This can be the student's native language, or perhaps the language of the country where they are studying. If a student is interested, they can email their digital art, sketch or painting to events_internationalstudies@hum.leidenuniv.nl before 11 February for a chance to win a cash prize. If a student's design is selected for further judging, they will have the opportunity to present their design in person on 21 February at Universiteit Leiden's Schouwburgstraat campus in The Hague to the Ambassador of Bangladesh to the Netherlands, who will then select the final winner.

WUP 26/01/2023
by Olivia Nelson
©WUAS Press


WUAS Project Week from the Perspective of Simon Boon

by Wittenborg News -

WUAS Project Week from the Perspective of Simon Boon

WUAS Project Week from the Perspective of Simon Boon

Apeldoorn social entrepreneur sees wonderful meeting of cultures

Wittenborg's Project Week SDG#3, 2022, on Good Health & Well-being concluded one month ago, so it is a good time for all participants to look back on these inspiring three days of lectures, workshops and a fantastic finale. Social entrepreneur Simon Boon moderated a panel discussion on the second day of Project Week. He led two sessions, one in the morning and one in the afternoon. Students took part in this lively discussion that covered tough topics such as drug addiction, smoking, suicide and depression. How did Simon Boon participate in this project week? And how did he look back on this panel discussion and hear so many different voices from students and staff?

Simon Boon led the discussion at the Spoorstraat building of Wittenborg. Back where, as president of the Gelre Association International, he attended the Sustainable Development Goals (SDG) Action Days open event last September. "I thought it was a wonderful meeting of cultures. With so many different backgrounds," says Boon. "And we shared everyone's perspective on health and well-being. What it is like for us, how we can shape it and give it a place in our lives and how we can assist each other and how to create a healthy world." Boon emphasises the responsibility students are given during such a project week: "Students have to think about the mental health of themselves, their group members and society. They have to think about what the business model might be that makes their project plan work," he says. "They have to do a lot." Boon found it a wonderful experience and really enjoyed the project week: "It's a nice, surprising, three-day event with guest speakers and staff from Wittenborg," he concludes.

Wittenborg thanks Simon Boon for participating in the project week and sharing his knowledge with students, faculty and staff at Wittenborg.

WUP 26/01/2022
by Niels Otterman
©WUAS Press


Video: Watch the EuroCHRIE conference 2022 in Apeldoorn

by Wittenborg News -

Video: Watch the EuroCHRIE conference 2022 in Apeldoorn

Video: Watch the EuroCHRIE conference 2022 in Apeldoorn

Look back to EuroCHRIE 2022 in Apeldoorn

From 24 to 27 October 2022, Wittenborg University of Applied Sciences had the pleasure of hosting the 2022 European Council on Hotel, Restaurant and Institutional Education (EuroCHRIE) at the ROC Aventus building in Apeldoorn. Around 170 delegates from more than 20 countries, including places like Japan, France, Morocco, Australia and Finland, came to the conference to network and share information.

Wittenborg CEO Maggie Feng announced that she is standing down as Director of Conferencing and Networking at EuroCHRIE. She was elected to this position in 2019 and received great respect from the other board members for "leaving a fantastic legacy for future conference hosts" and for "establishing a EuroCHRIE Foundation."

Wittenborg thanks everyone for enriching this event with their presence and for making this possible. Enjoy this recap of the 2022 EuroCHRIE event in Apeldoorn.

WUP 25/01/2022
by Niels Otterman
©WUAS Press


WUAS Project Week from the Perspective of Cha-Hsuan Liu

by Wittenborg News -

WUAS Project Week from the Perspective of Cha-Hsuan Liu

WUAS Project Week from the Perspective of Cha-Hsuan Liu

Wittenborg's Project Week SDG#3, 2022, on Good Health & Well-being concluded one month ago, so it is a good time for all participants to look back on these inspiring three days of lectures, workshops and a fantastic finale. WUAS Associate Professor Dr. Cha-Hsuan Liu gave two lectures during the project week. Both dealt with the world's major challenges facing physical and mental health, such as depression, obesity, climate change and poverty. How does she look back on the project week?  
 
"Actually, it's more than I expected," Liu says. "In the beginning, I just thought we would get together and the students would just work on their projects. But the whole project week is so creatively organised." She was excited about the chosen topic of health and well-being and says it allowed students to learn a lot on multiple levels. "I think it's a good incentive for the students. Not only to stimulate their project, but also to encourage them to think about their current lifestyle and decide if it is healthy enough. Sometimes, when we focus on our studies or focus on our work, we forget the importance of a good lifestyle to support our health." She sees that her approach of giving students a lecture on what the United Nations lists as key health issues and asking what students can do to improve their health is successful: "Sometimes students come to see me privately and ask me for tips on what they can do to reduce stress and eat healthier. When students ask that question to me or to each other, it's a sign that they are starting to think about how to take better care of themselves."
 
Liu emphasises that as a lecturer, it is not a one-way street when it comes to inspiring others. She too gets inspired by her students, "It is meaningful and insightful to see their enthusiasm and the solutions they bring to important health issues. Students come from different countries with different health problems, and they use the knowledge they gain at Wittenborg to think about how to help their local communities." She says the project week was a great success because it shows the impact that collaboration between teachers, supervisors, school and students can have on improving health in society.

WUP 24/01/2022
by Niels Otterman
©WUAS Press



Wittenborg Highly Commended for BGA Business School Impact Award

by Wittenborg News -

Wittenborg Highly Commended for BGA Business School Impact Award

https://www.wittenborg.eu/wittenborg-highly-commended-bga-business-school-impact-award.htm

Wittenborg Highly Commended for BGA Business School Impact Award

Recognising institutional talent

In December, the 2022 AMBA & BGA Excellence Awards were held in London, UK, with a guest list of over 200 business school representatives and judges. The evening, filled with fun, friends and exclusive networking opportunities, was particularly special, as it was the first in-person awards show since 2020. Judges were made up of AMBA board members, business experts, education leaders and managers. A total of six institutions were recognised for their excellence in providing business education across seven countries.

Among the guests were Wittenborg President Peter Birdsall, Assurance of Learning Manager Kriszta Kaspers and former Vice President of Academic Affairs Ron Tuninga, who was recently appointed to the AACSB. WUAS had been nominated in the category of BGA Business School Impact Award 2022/23. During the evening, Wittenborg received official high commendations for the BGA Business School Impact Award, which is meant to reward schools with significant societal impact. According to the AMBA & BGA:

“This award is designed to offer a platform through which BGA member, validated, and accredited schools can demonstrate their stakeholder impact – encompassing students and graduates as well as the wider communities in which they operate. Such impact can be demonstrated through programme design, social outreach programmes, alumni relations, careers services and so on.”
 

Wittenborg's positive impact on the Apeldoorn region is especially pronounced, with its CEO Maggie Feng involved in initiatives such as LONKT, focusing on facilitating local entrepreneurship and borne from COVID-related logistical challenges to international trade. Meanwhile, initiatives such as the Tech Women MBA Scholarship in partnership with Women In Tech® Netherlands attracts women professionals from all over the world to obtain an MBA in business technology fields in the Netherlands, empowering them to take their education wherever they may go next. The school's commitment to lifelong learning, great alumni relations, sustainable economic education and continuous education are largely responsible for its nomination. The high commendations come as the school continues to grow and reach objectives not easily met by other private or public institutions, such as providing housing for incoming students and offering one of the most diverse environments in the Netherlands. The AMBA & BGA Awards shine light on an area of higher education where further growth is necessary, by praising institutions like Wittenborg who succeed in featuring societal impact as an integral portion of their strategic planning.

Wittenborg Highly Commended for BGA Business School Impact Award

The award ceremony

The venue for the Excellence Awards Gala Dinner was located in the heart of London at the Biltmore Mayfair Hotel overlooking Grosvenor Square. The AMBA & BGA teams put a great effort into organising such a memorable event, with fine dining and a ceremony showcasing the great importance of business education achievements, recognition of leadership excellence and talents. Wittenborg was honoured to be counted among them and hopes to attend the next award ceremony.

“I very much enjoyed it all,” says Kaspers. “The atmosphere, the food, the networking moments and the good company. Our delegate group was joined by Martha Claflin, wife of Ron Tuninga, Mr Chris Pole, who is a member of our International Academic Advisory Board, and his wife Jacqueline Mannix. Of course, the most anticipated part of the evening was the announcement of the awards. Our moment came in the category of BGA Business School Impact Award. I was very happy that WUAS got officially highly commended by AMBA & BGA in this category. I could not stop smiling for the rest of the evening. Hopefully this is the first of the many prizes that WUAS will receive as a business school promoting excellence in teaching and learning, making a difference in the lives of students and staff and achieving great social impact.’’

Other winners

Two graduates of the MBA and Executive MBA Programme at Audencia, Wittenborg's future partner in Nantes, France, took home the award for MBA Entrepreneur and MBA Startup of the Year awards at the AMBA & BGA Excellence Awards 2022/23. Wittenborg commends these graduates of its partner institution and wishes them the greatest success in the future. TBS Education, also based in France, took home the Best Innovation Strategy. This was thanks to its initiative called ‘The Blind Search,’ which sees students pitch research projects to judges who are not able to physically see the student. The method serves as an entertaining way for professionals to demonstrate their skills without prejudice or judgement based on appearance.

The American University of Cairo's School of Business earned the best Culture, Diversity and Inclusion Initiative Award for its programme targeting women professionals' preparedness for high positions. Meanwhile, the School of Business, Guangdong University of Foreign Studies in China took home the award for Best CSR and Sustainability Initiative for Training Global Talent with CSR Competency and a Sense of Sustainability. Another Dutch school, the Rotterdam School of Management at Erasmus University, took home the Best Business School Partnership award for its partnership with the Dutch Brazilian Chambers.

The full list of recognised schools and winners may be found here.

WUP 22/01/2022
by Olivia Nelson
©WUAS Press


Video: Watch the Opening of de Ruyterstraat 5 Student Complex

by Wittenborg News -

Video: Watch the Opening of de Ruyterstraat 5 Student Complex

https://www.wittenborg.eu/video-watch-opening-de-ruyterstraat-5-student-complex.htm

Video: Watch the Opening of de Ruyterstraat 5 Student Complex

Relive the opening of Wittenborg's newest student apartment complex

On 11 January 2023, Wittenborg opened its new student apartments at de Ruyterstraat 5 in Apeldoorn. With this complex, the school offers accommodation to over 150 students in Apeldoorn and Amsterdam. At the opening, Apeldoorn alderman Henk van den Berge gave a heartwarming speech in which he expressed his appreciation for the hard work that has made this building possible. "Wittenborg has many students of different nationalities, the opening of the student houses really promotes Apeldoorn well and makes it a good place to study," he says. After cutting the traditional cake, everyone was invited to take a look at the vibrant and breathtaking results of a year of hard work.

The new student apartment complex brings Wittenborg closer to its goal of providing 600 additional housing units for students by 2030. If you want to know more about this housing plan, read the interview in de Stentor with Wittenborg CEO Maggie Feng here.

Wittenborg hopes everyone enjoyed the opening and wishes the new residents of de Ruyterstraat 5 much pleasure living in this amazing student complex. Enjoy the video.


WUP 20/01/2022
by Niels Otterman
©WUAS Press


Wittenborg President's Comments on Education Minister's Letter

by Wittenborg News -

Wittenborg President's Comments on Education Minister's Letter

Wittenborg President's Comments on Education Minister's Letter

Cabinet still wants to limit international students

In late 2022, Wittenborg University of Applied Sciences’ President Peter Birdsall penned a letter to the Dutch Minister of Education, Culture and Science, Robbert Dijkgraaf. The letter was written after significant agitation within parliament to limit the influx of international students, with parliament reasoning that they are a strain on public resources and contribute to the housing crisis. In the letter, Birdsall lobbied for a nuanced policy toward international students, with specific regard to private institutions like Wittenborg which do not rely on public resources and can house their incoming students. Letters from those in the Dutch higher education sector such as Birdsall appeared to have prompted some reflection from Dijkgraaf, who penned a response which highlighted the importance of international students, yet still lamented a lack of resources. Recently, all public institutions have been told to stop active international recruitment, taking much of Wittenborg's direct competition off the international market.

The minister's letter stated that the cessation of recruitment is necessary to preserve the affordability and quality of the Dutch higher education system. Not too long ago, Dutch parliament received advice that institutions should teach in Dutch, raise fees and make themselves less attractive to students in order to curb international intake. Dijkgraaf's latest letter implored public institutions to operate around a framework which centres on a ‘complete halt’ to international recruitment, save for limited spaces within specific programmes to combat personnel shortages in the healthcare, science and education sectors. Institutions are also expected to aid in postgraduate employment for struggling sectors. In an interview with The PIE News, Birdsall laments the difficult position of the Education Minister. “The letter shows that the minister is under great pressure from various sections of the parliament to act, even though we are quite convinced he understands the importance of international students for Dutch higher education and the economy,” said Wittenborg's President.

Defending internationalisation of higher education

For private, English-language institutions such as Wittenborg, internationalisation is an economic model which has allowed the school to grow to around 1,200 students from more than 100 countries, using strategic planning to ensure incoming students receive housing. Recently, the school unveiled a 75-room, sustainable student housing complex, increasing Wittenborg's housing capacity to over 150 students. The complex was built without public funding; as a private institution, the school is able to independently invest in its responsible growth. Birdsall reflected in his 2022 letter that housing new students is an ethical imperative for higher learning institutions. In contrast, many other institutions had to inform internationals not to travel to the country if they had not secured their own housing, as these institutions themselves are incapable of providing accommodation. Birdsall's letter indicates that there must be more accountability on the part of institutions who recruit irresponsibly without securing housing in the future, rather than any one-size-fits-all policy for higher education, public or private. “We would like to point out that our motto is If you can’t house them, then don’t recruit them,” Birdsall wrote.

Furthermore, he cautioned against self-sabotage among Dutch institutions, saying that anti-international sentiment constituted negative marketing, and contradicts Dutch values of liberalism and international collaboration to grow and secure more markets. Birdsall affirmed his belief that the internationalisation of higher education increases the quality of education and the Netherlands standing in the world. Wittenborg, being an Erasmus+ partner, views internationalism as a way of improving and standardising education. The letter made further suggestions that students should be categorised based on who does and who, like Wittenborg's student body, does not use public resources.

WUP 18/01/2022
by Olivia Nelson
©WUAS Press

Study: Lifelong Learning is Untapped Area for Many Business Schools

by Wittenborg News -

Study: Lifelong Learning is Untapped Area for Many Business Schools

https://www.wittenborg.eu/study-lifelong-learning-untapped-area-many-business-schools.htm

Study: Lifelong Learning is Untapped Area for Many Business Schools

Understanding the needs of alumni

In Q4 2023, the European Foundation for Management Development, along with the UK-based market consultancy group CarringtonCrisp, released the findings of their ‘Alumni Matters’ study on the needs and potential of graduates. According to CarringtonCrisp, “Schools miss out on opportunities not just to build fundraising, but to better engage corporates, to support their recruitment of new students and to attract alumni to return for further study, to create potential providers of internships and guest speakers and much more.” As such, the Alumni Matters survey, which will be conducted again in August, seeks to elaborate on what alumni desire from a school with the purpose of creating recommendations for plans of action to better appeal to this demographic. As Wittenborg University of Applied Sciences is continuing to develop its lifelong learning opportunities, the study provides important insight and takeaways for all business schools looking to serve former students.

The latest Alumni Matters survey collected answers from 2,489 alumni across 82 countries. The vast majority of alumni (88%) are proud to be associated with their schools, while 87% have positive feelings toward their former schools – Wittenborg knows its family members easily fall into this category. Despite this, just over half (54%) said they were still connected to their schools, and 49% considered themselves part of an alumni community. In the report, it is noted that when alumni are not sufficiently engaged nor made to feel they are part of a school's success following graduation, they are more likely to seek opportunities outside the school's network to grow their careers. The survey found that nearly half (48%) of alumni would like their alma mater to offer further learning opportunities following graduation.

CarringtonCrisp's co-founder and author of the study, Andrew Crisp, explains in an interview that this may have to do with the fact that alumni may trust their former school, thus making it an ideal place for further learning, reskilling or upskilling opportunities. Interestingly, despite the desire for continued learning, 51% of respondents said they are currently unaware of the opportunities available to them. This means that many schools are not engaging with alumni or marketing post-graduation opportunities sufficiently. Furthermore, 42% agreed that lifelong learning amongst alumni is a big opportunity for business schools. The report recommends that institutions increase access to resources and networks among alumni to create more mutual value between alumni and themselves.

Supporting alumni pays back

Importantly, one in five alumni stated they had supported their former schools in some way within the previous 12 months, up to November 2022 when the report was created. That could be financially, but also by promoting their school to recruiters and prospective students, offering internships, volunteering or providing student mentoring. Around 65% expressed interest in mentoring students, and 55% said they may provide internships, projects or paid work experience for current students. This means that investing in increasing opportunities for alumni can benefit business schools and even current students in the long run.

Of the ways in which an institution can support alumni, 70% responded that business schools should create lifelong learning programmes for alumni and 69% wanted online access to lectures and other content made by faculty, with the report indicated that some might be willing to pay for such materials. A further 53% thought alumni should get preferential rates for future studies or programmes at their alma mater. Respondents expressed a ‘strong preference’ (57%) for short, non-degree executive programmes. Novel qualifications are also becoming more popular, with 21% interested in digital badges, and another 18% looking for ‘microcredentials’.

The survey found that 53% of alumni say they want easier means to connect with other alumni, while 47% said that alumni should be offered more opportunities to take advantage of alumni networks. The study also highlights that alumni are interested not just in their careers, but also increasing the reputation of the schools which they are associated with; these aims have a mutually positive effect on one another. Interestingly for institutions such as Wittenborg, situated in a country whose cabinet is taking measures to reduce international study opportunities for public institutions, 34% responded that they want to grow global activities for alumni. The study reports that this is, “increasingly important as international student cohorts become ever more significant for business schools”.

“Engaged international alumni will be key to growing awareness, recognition and consideration of an institution among prospective students,” Alumni Matters 2022 reports.

WUP 16/01/2022
by Olivia Nelson
©WUAS Press

Wittenborg Opens Stunning New Student Housing Complex in Apeldoorn

by Wittenborg News -

Wittenborg Opens Stunning New Student Housing Complex in Apeldoorn

https://www.wittenborg.eu/wittenborg-opens-stunning-new-student-housing-complex-apeldoorn.htm
Wittenborg Opens Stunning New Student Housing Complex in Apeldoorn

Growing capacity for new students

This Wednesday, Wittenborg University of Applied Sciences welcomed the Wittenborg family along with members of the press and representatives of the Municipality of Apeldoorn to celebrate the opening of its new student housing complex. More than 100 visitors – builders, Apeldoorn neighbours, Wittenborg family members and representatives of the Municipality of Apeldoorn, including alderman Henk van den Berge of the SGP and Victor Ledeboer, strategic advisor to the municipality – joined in the festivities. To mark the opening, alderman Van den Berge delivered an address, praising the construction of the building and recognising the efforts of the builders and those who made everything possible. Hielke-Jan van der Leij, building project manager, also offered some words of appreciation. The moment Van den Berge and Wittenborg CEO Maggie Feng cut the traditional cake, the doors were officially opened and visitors were invited to witness the result of more than a year of hard work.   

The new building – located at De Ruyterstraat 5 in Apeldoorn – is a strategic addition to the school's capacity to house students. With the addition of De Ruyterstraat 5, containing 75 beds, Wittenborg is now proudly able to house more than 150 people. Located next door to Wittenborg's older student housing facilities, the building features solar panels and common areas for students. Each room is a self-contained living space, with its own kitchenette and bathroom, with access to washing machines, a spacious lounge area, balcony and bike storage.  

WUAS student Dina will be one of the new residents of the bustling student complex. Dina is really looking forward to moving into her beautiful apartment: "Everything is new and you have everything to yourself, which gives me more privacy. It's great to live with other students from Wittenborg because you have much more in common with each other and it's much easier to connect with your housemates. It helps me feel at home."
Covering the event was news organisation AT5 Apeldoorn, who captured much of the event on video – see it

Wittenborg Opens Stunning New Student Housing Complex in Apeldoorn

What it means for Wittenborg and Apeldoorn

As the number of incoming international students increases, cities and universities across the Netherlands are struggling to provide accommodation. The housing market is so tight that universities saw no other option but to discourage international students from coming to the Netherlands if they have not found a place to live. Last month, the Dutch government was advised by the Advisory Council on Migration to make higher education in the Netherlands less attractive to get a grip on the influx of international students. Since Wittenborg is a private institution, it will not be affected by these regulations, but it understands the alarming situation of the current housing market, especially for non-EU/EEA students.

“What started off as a service when we began providing housing to our students has become a necessity,” explains Feng. “International students come to the Netherlands, and facilitating good housing is a must-have. It’s a way to help them feel at home and be a part of the Wittenborg family.”

With this student accommodation, Wittenborg is giving something to Apeldoorn in return. From the moment the city welcomed Wittenborg in 2010, Wittenborg has experienced growth to the point where it has become the most international business school in the Netherlands with over 1,200 students and more than 100 nationalities. The complex was built without the use of public funds, and the accommodation makes it more attractive for students to settle in Apeldoorn and, when they graduate, companies will have better access to skilled workers who can contribute to the social and economic growth of Apeldoorn's entrepreneurial culture. The new building also helps Apeldoorn maintain its green character by providing a student complex with sustainable solar energy and an A++ energy label.

There are still vacancies at this new and luxurious accommodation for incoming Wittenborg students. To enquire about booking a room, contact Wittenborg's Housing Team at studenthousing@wittenborg.eu.

WUP 14/01/2023
by Olivia Nelson & Niels Otterman
©WUAS Press


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