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Wittenborg CEO Attends CEENQA General Assembly and Workshop in Baku
by Wittenborg News -

Wittenborg CEO Attends CEENQA General Assembly and Workshop in Baku


Wittenborg CEO Attends CEENQA General Assembly and Workshop in Baku

Maggie Feng Discusses International Collaboration at CEENQA Event in Baku 

From 17 to 18 May, Maggie Feng, CEO of Wittenborg, participated in the annual General Assembly and workshop of the Central and Eastern European Network of Quality Assurance Agencies in Higher Education (CEENQA) held in the capital and largest city of Azerbaijan, Baku.  

The event, organised by the Azerbaijani Agency for Quality Assurance in Higher Education (TKTA), focused on cross-border cooperation in quality assurance in higher education. Held at the prestigious Four Seasons Hotel, it brought together education experts and stakeholders to discuss crucial issues in quality assurance and internationalisation in higher education.  

Feng actively engaged in the workshops and discussions. Her presentation on 'Best Practices for the Recognition of Foreign Qualifications & Promoting the Mobility of Students and Professionals' highlighted strategies for international collaboration and digital credentialing.  

Feng opened her workshop by expressing her happiness to be back in Baku. She highlighted Wittenborg's leadership in the Erasmus+ project aimed at helping universities in Azerbaijan improve their internal quality systems.  

This Erasmus+ project, launched in 2021, focuses on enhancing internal quality assurance in teaching, learning, and assessment in higher education institutions (HEIs) in Azerbaijan and Russia (IQAinAR). This project supports the development of internal quality assurance systems in partner countries, using international (EU) quality standards as benchmarks. It also aims to strengthen HEIs in implementing local, regional, and national policies and strategies. The project focuses on two main areas: improving teaching, learning and assessment, and recognising the crucial role of educators in quality assurance.

Apart from her presentation, one of the highlights for Feng was meeting both the Minister of Education and the Deputy Minister of Education of Azerbaijan.  

The CEENQA Programme

The CEENQA event's full programme, moderated by Ulker Sattarova, Director of the State Agency for Science and Higher Education, and Diane Freiberger, Managing Director of FIBAA, featured a range of workshops, presentations and networking opportunities. Presenters at the CEENQA event included distinguished experts in higher education. Hans de Wit, a Distinguished Fellow at the Center for International Higher Education and Senior Fellow at the International Association of Universities (IAU), presented on 'Trends in Internationalisation and Cross-border Education: Implications for Accreditation'. Elspeth Jones, Emerita Professor at Leeds Beckett University, discussed 'The Role of Cross-Border Accreditation in Enhancing Quality'. Anna Gover, Director of the European Association for Quality Assurance in Higher Education (ENQA), provided insights on 'Cross-Border Accreditation from the Perspective of ENQA'.  

Idris Isayev, Deputy Minister of Science and Education of the Republic of Azerbaijan, and Franci Demšar, President of CEENQA, gave keynote speeches, while other attendees focused on how international accreditation contributes to strategic planning for higher education institutions.  

Reflecting on her experience, Feng emphasised the importance of collaboration in advancing education quality. She expressed gratitude for the opportunity to represent Wittenborg and contribute to shaping the future of higher education.  

The next CEENQA meeting will take place in Tallinn, Estonia.    

WUP 29/05/2024 
by James Wittenborg 
©WUAS Press 

Wittenborg CEO Attends CEENQA General Assembly and Workshop in Baku Wittenborg CEO Attends CEENQA General Assembly and Workshop in Baku Wittenborg CEO Attends CEENQA General Assembly and Workshop in Baku

Wittenborg CEO Attends CEENQA General Assembly and Workshop in Baku Wittenborg CEO Attends CEENQA General Assembly and Workshop in Baku

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Wittenborg's Maggie Feng and Rauf Abdul Attend Exclusive AACSB Event
by Wittenborg News -

Wittenborg's Maggie Feng and Rauf Abdul Attend Exclusive AACSB Event


Wittenborg's Maggie Feng and Rauf Abdul Attend Exclusive AACSB Event

Maggie Feng and Rauf Abdul Attend AACSB Round Table Discussion in Germany

Maggie Feng, CEO of Wittenborg, and Dr Rauf Abdul, Head School of Business, recently attended an exclusive event organised by the Association to Advance Collegiate Schools of Business (AACSB International).  

The event, tailored specifically for Universities of Applied Sciences (UAS), provided a unique platform for discussion and collaboration among professionals in the field of business education.  

Hosted at Pforzheim Business School in Germany on 6 and 7 May, the AACSB round table brought together leaders and quality assurance experts from UASs across the Netherlands, Germany, Austria, Switzerland and the UK. The focus was on addressing the specific challenges and opportunities faced by UASs within the broader context of business education.  

The event started on the afternoon of 6 May, followed by a networking dinner. The discussions continued the next morning, culminating in a networking lunch that allowed for further engagement and collaboration.  

The event featured informative sessions led by prominent figures such as Ron Tuninga, Vice President of AACSB in Europe Middle East and Africa, Mathias Falkenstein and Wilfred Mijnhardt.  

Reflecting on the event, Abdul expressed his gratitude for the opportunity to participate. "The AACSB event provided an excellent opportunity to engage with other institutions that are either in the process of AACSB accreditation or already accredited," he stated. "Maggie and I had the chance to highlight Wittenborg's AACSB journey and the progress made thus far."

Abdul further stated that the event facilitated valuable networking opportunities and allowed them to gather insights from institutions at different stages of the accreditation process. What's more, the AACSB event reinforced that Wittenborg is on the right track for achieving AACSB accreditation.  

"Our current strategies and efforts align with the accreditation requirements and best practices. Furthermore, the insights gained from other institutions will undoubtedly shape and inform Wittenborg's future direction, enabling us to refine our approach and implement effective measures to enhance our accreditation readiness," Abdul explained.  

One key aspect discussed was the importance of aligning the institution's mission with strategic planning, educational delivery and impactful research.  

"Additionally, the event highlighted the significance of onboarding faculty and staff in the accreditation process, fostering internationalisation and ensuring research and effective Assurance of Learning (AoL) mechanisms."

Feng echoed Abdul's sentiments, emphasising the inspiration drawn from the collective impact that UASs can make in the field of business education. She underscored the significance of the event as a first of its kind, expressing confidence in its continuation as an annual tradition.  

WUP 28/05/2024 
by James Wittenborg 
©WUAS Press

Wittenborg's Maggie Feng and Rauf Abdul Attend Exclusive AACSB Event Wittenborg's Maggie Feng and Rauf Abdul Attend Exclusive AACSB Event Wittenborg's Maggie Feng and Rauf Abdul Attend Exclusive AACSB Event

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Wittenborg Hosts Fun Laser Tag and Mini-Golf Event in Amsterdam
by Wittenborg News -

Wittenborg Hosts Fun Laser Tag and Mini-Golf Event in Amsterdam


Wittenborg Hosts Fun Laser Tag and Mini-Golf Event in Amsterdam

Students Eager to Network, Have Fun and Build Community in Amsterdam

On 17 May, Wittenborg held an exciting event at Aloha Amsterdam, bringing students and staff together for an evening of laser tag, mini-golf and socialising. Organised by the event committee, the gathering aimed to build a sense of community and provide a fun break from studies.

Mehak Panwar, a student and event committee member, explained the planning behind the event. "We agreed as a team to choose activities that fit our budget and would be fun for the students. At Aloha, which is located close to Amsterdam Central, we got to play two rounds of laser tag and an hour of mini-golf. Both games were played in groups, helping everyone to feel like part of the community."

As students arrived, they collected their drinks and mingled. "Students were playing pool, taking pictures and sharing their stories. The atmosphere was lively," Mehak noted.  

Mehak also highlighted the organisers' role in encouraging interaction. "As organisers, students came to us first, which made it easy to interact. People look for positive energy. If we show we care, they are more open to interacting."

The laser tag game turned out to be a highlight for many. "We had two teams of about 10 people each. It was exciting to see how students found ways to play the game. Everyone was having fun," Mehak said.

The event was a great way to build a sense of community. "Team games help students feel like they belong. When they meet new people, they get more comfortable. This helps them communicate better and feel more welcome," Mehak explained further.

Allegra Zazzaro, Admissions Administrator at Wittenborg, shared her experience. "The atmosphere during the event was relaxed at the beginning but very lively when the game started. It was easy to interact with other attendees. I love talking with new people, learning new perspectives and having fun."

Etumuka Amamize, a Wittenborg student, shared her excitement. "I had so much fun. Truly a great experience. We should have something like this again. Thank you, Wittenborg."

Wittenborg student, Helia Tirabadi also enjoyed it. "I’d say that was the best event Wittenborg arranged for students. It was such fun and involved a lot of thrills. The location was also nice."

Busra Bozkurt, a new student, reflected on her experience. "It was my first event as a student at Wittenborg. Even though I was new and didn't know anyone, everyone was eager to chat and have fun. I've met a lot of lovely people. We were 21 people playing laser tag, and the experience was full of giggles and laughs. We had our drinks, kept meeting and chatting with people. I personally enjoyed my evening very much and I'm thankful to our students and team for organising the event. Looking forward to many more fun activities and events in the future."

WUP 27/05/2024 
by Erene Roux 
©WUAS Press 

Wittenborg Hosts Fun Laser Tag and Mini-Golf Event in Amsterdam Wittenborg Hosts Fun Laser Tag and Mini-Golf Event in Amsterdam Wittenborg Hosts Fun Laser Tag and Mini-Golf Event in Amsterdam

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Make the Most of Your Summer: What to Do in Amsterdam this June
by Wittenborg News -

Make the Most of Your Summer: What to Do in Amsterdam this June


Make the Most of Your Summer What to Do in Amsterdam this June

Exciting things to do in Amsterdam this June  

As the sun graces Amsterdam with its warm embrace, June invites tourists and locals alike to indulge in the city's charms. Here are some activities to make the most of your time in Amsterdam this June:

Holland Festival  

When: 6 - 29 June

Where: Various locations in Amsterdam

Now in its 77th year, the Holland Festival is back, showcasing international performing arts across 22 venues in Amsterdam. This year’s programme is diverse, featuring performances in different genres, along with meetings with creators, interesting conversations, podcasts, workshops, films and many unique events.

Amsterdam Open Air  

When: 1 - 2 June  

Where: Gaasperpark

With 10 stages, 20 diverse styles, and over 160 artists, Gaasperpark transforms into the ultimate hub where Amsterdam's nightlife, fashion and art communities unite to celebrate Amsterdam Open Air.

Bacchus Wine Festival  

When: 7, 8, 9 & 14, 15, 16 June  

Where: Amsterdamse Bos

Experience a wine lover's paradise at the festival in Amsterdamse Bos on June 7 - 9 and 14 - 16. Sample different wines from around the globe and savour them alongside delicious dishes and entertaining music.

Mystic Garden Festival  

When: 15 June  

Where: Amsterdam Sloterpark

Surrounded by nature, this festival blends electronic music, interactive art and tasty food for a memorable escape.

Open Garden Days  

When: 14 - 16 June  

Where: Various locations in Amsterdam

In the third weekend of June, visitors can explore a range of canal gardens normally closed to the public. Open Garden Days offer a rare chance to delve into the green realms hidden behind Amsterdam's canal houses, perfect for those curious about the city's secrets.

909 Festival  

When: 1 - 2 June  

Where: Amsterdamse Bos

Dance across four stages at this electronic dance festival and immerse yourself in the vibrant decor, delicious food and lush green surroundings at the 909 Festival.

Westergas Market

When: Every Sunday  

Where: Haarlemmerweg 8 - 10 Amsterdam

Explore different stalls showcasing unique creations by designers, artists, craftspeople and other creatives. From funky products to delicious food and live music, there's something for everyone to enjoy.  

WUP 24/05/2024 
by Erene Roux 
©WUAS Press 


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The Start of an Adventure: 54 New Students Join Wittenborg for May Block
by Wittenborg News -

The Start of an Adventure: 54 New Students Join Wittenborg for May Block


The Start of an Adventure 54 New Students Join Wittenborg for May Block

Introduction Week Provides Students with Valuable Information on School and Life Abroad

Optimism, excitement and enthusiasm filled Wittenborg’s study locations in Apeldoorn, Amsterdam and Munich as 54 new international students attended the school’s traditional Introduction Week from 14 to 17 May. 

This was an opportunity to learn more about the school’s infrastructure, services and organisation, as well as life in the Netherlands and Germany. Moreover, the new members of the Wittenborg family had the chance to make friends and get ready for this special journey. At all of Wittenborg’s locations, the activities were concluded with an Introductory Lunch that also involved the school’s staff members and lecturers.  

Wittenborg has six intakes per year. Following the February, April and May intakes, the next will be in August, October and December. 

During the Introductory Lunch held in Apeldoorn, the school’s Director of Governance Karen Penninga encouraged the new students to help and learn from each other. “You should help each other because you will all run into the same issues. And don’t forget that we also have a lot of international staff members here and many are former students who decided to live and work in the Netherlands. They are very willing to help you thrive in the Netherlands, be successful in your studies and enjoy your time here. So, good luck and count on us to help you because we are very cooperative.”

The Start of an Adventure 54 New Students Join Wittenborg for May Block

Iranian student Azita Armin, pursuing an MBA degree in International Management, commented that she chose Wittenborg because, among other reasons, she heard good things about the institution from friends who were already students there. Armin, who moved to the Netherlands in early May, said that she really likes the country and would like to stay and find work after graduating. “I already knew some Iranian people who study at Wittenborg, but during the Introduction Week I’ve made new friends from different countries such as South Korea and India. On top of that, the teachers and tutors have been very nice and helpful, and I’ve received plenty of good advice.”

For Research & Education Coordinator Selina Hinten-White, attending Wittenborg’s Introductory Lunch is always a welcoming and enjoyable experience. “It is great to meet students arriving from all over the world with diverse cultures and perspectives. By fostering a sense of community and belonging from the start, Wittenborg sets the stage for a fulfilling academic journey that students will hopefully cherish long after their graduation.” 

Hinten-White advised students to embrace the cultural diversity both within Wittenborg and in the broader Dutch society. “I would also emphasise the importance of time management and effective study habits, especially in a new academic environment. Setting realistic goals, staying organised and seeking help when needed can greatly contribute to a student’s academic success.” 

The Start of an Adventure 54 New Students Join Wittenborg for May Block

A special visitor in Munich

In addition to the regular activities of the Introduction Week, Wittenborg’s Munich study location welcomed its new students with a special talk by Michaela Hein from TK (Die Techniker Krankenkasse), a statutory health insurance fund in Germany. Hein discussed the importance of having good health insurance in Germany as well as the options available for students. She detailed the fees and standard contributions, what is and is not covered by the insurance, and the fact that the company also offers English-speaking customer service within the country. 

Bachelor’s student Silvana Bernal Paz, originally from Mexico, expressed how she felt about joining the school. “I studied at a German school back home in Mexico, and I am comfortable speaking three languages. To maintain my proficiency in all of them, I decided to move to Germany, where I could practise German in my daily life while studying in English. I chose Wittenborg over other schools because I love the structure of their bachelor’s programme as well as their personalised approach to everything, from the admissions process to the small classroom settings that facilitate discussion, learning and interaction with the lecturers.” 

WUP 23/05/2024 
by Ulisses Sawczuk 
©WUAS Press 

The Start of an Adventure 54 New Students Join Wittenborg for May Block The Start of an Adventure 54 New Students Join Wittenborg for May Block The Start of an Adventure 54 New Students Join Wittenborg for May Block

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Wittenborg Senior Lecturer Becomes Associate Editor of International Journal
by Wittenborg News -

Wittenborg Senior Lecturer Becomes Associate Editor of International Journal


Wittenborg Senior Lecturer Becomes Associate Editor of International Journal

Mustafa Üç Collaborating with Peer-Reviewed Publication ‘Accounting and Finance Research’

Wittenborg Senior Lecturer Mustafa Üç has contributed to international peer-reviewed journal ‘Accounting and Finance Research’ as an associate editor and reviewer. Üç was involved in Volume 13, issue number 1 of the publication, which is available on this link. Among other topics, the articles featured in this edition cover fintechs in Malaysia, tax compliance behaviour, digital financial literacy, optimal retirement age and the influence of corporate governance on working capital management.  

While Üç had previously reviewed other publications including ‘Accounting and Finance Research’, this is the first time he takes up the position of associate editor in an academic journal, having been formally invited to it. As such, his tasks include reviewing articles, making suggestions to the editorial team and promoting the journal in the academic community. 

In his view, this kind of work is very beneficial for professionals involved in academic research and teaching. “I find these editorial tasks very important since reviewing different submissions provides me with the opportunity to update my academic skills and follow the contemporary trends in research on accounting and finance. On top of that, this enables me to contribute directly to the quality of academic studies in my field,” he highlights.  

Üç’s main research area is accounting theory and international accounting. Currently, he is studying the implementation of the true and fair view (TFV) override principle in transition economies. This refers to the practice of accounting standards that must follow premises leading to the best possible, true and appropriate representation of companies’ financial position and performance.

Editorial line of the journal

Published by Sciedu Press, ‘Accounting and Finance Research’ features research articles that are original, hypothetical and theoretical in their nature. These works provide exploratory insights into the fields of accounting, corporate finance, investment, insurance, monetary banking, stock exchange, capital markets and other subjects. The journal is available in both online and printed versions.

WUP 21/05/2024 
by Ulisses Sawczuk 
©WUAS Press 

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Wittenborg Student Investigates Impact of AI on Content Management
by Wittenborg News -

Wittenborg Student Investigates Impact of AI on Content Management


Wittenborg Student Investigates Impact of AI on Content Management

MBA Thesis by Arezoo Rostamzad Analyses Use of AI by News Agencies

With years of experience in content creation and content management in both Iran and the Netherlands, Wittenborg graduate Arezoo Rostamzad has witnessed first-hand how artificial intelligence (AI) has transformed the industry. Seeking to combine her professional experience with her studies, Arezoo decided to write her Master of Business Administration thesis on this topic.  

Arezoo says that AI is changing all traditional business routines, and various industries are being influenced by its advancements. “My main goal was to understand the impact of AI-generated content (AIGC) on content creation processes, and how this affects content management agility. Additionally, this study provided me with the opportunity to integrate my professional background with the management knowledge I gained at Wittenborg.” 

Arezoo’s study is based on a quantitative research method. To gather her data, she used an online survey composed of 28 questions that was administered to 125 content creators responsible for producing textual and multimedia content for Iranian news agencies.  

The questions addressed several topics, including the extent and method of using AIGC in content creation. Participants were also asked about their opinions on the impact of AI-generated content on content management agility, considering its five dimensions: speed of content creation, editorial accuracy, credibility of content, quality of content and efficiency of content creation.  

The graduate highlights that one of the main challenges she had to face while conducting her research was the lack of academic sources defining the concept of Content Management Agility.  

“So, based on my professional knowledge and available resources, I formulated this concept and identified its dimensions. Additionally, due to the absence of a standardised questionnaire in this area, I had to develop and standardise it myself. These challenges, however, were very engaging for me, and the research process was really interesting.” 

Arezoo explains that her study assessed the impact of AI-generated content on each of the five dimensions identified. Previously, she hypothesised that the studied news agencies would increase the speed and efficiency of content creation, as well as editorial accuracy, through the use of AIGC. However, she also anticipated a decrease in content quality and credibility. 

“The results showed that, contrary to the hypotheses, AIGC has a positive and direct impact on all dimensions of content management agility and, consequently, on overall content management agility.” 

After a break focused on self-development, Arezoo is looking for new professional opportunities. “I am ready to resume my career and explore new opportunities in international settings,” she says.  

WUP 17/05/2024 
by Ulisses Sawczuk 
©WUAS Press 


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What is Modern Leadership? Insights from Angela Vitiello's Guest Lecture
by Wittenborg News -

What is Modern Leadership? Insights from Angela Vitiello's Guest Lecture


What is Modern Leadership? Insights from Angela Vitiello's Guest Lecture

Vitiello explores modern, mindful, human-centred leadership and more 

On 30 April, MBA (Master of Business Administration) students gathered at Wittenborg's Amsterdam study location for a special guest lecture by senior international consultant and social entrepreneur Angela Vitiello. The lecture focused on Leadership & Intercultural Competence in Business Management.

Vitiello, who is the founder and owner of Expat Parenting Collective and Vitiello Consulting, brings over 20 years of experience to the table. During her lecture, she explored leadership and the qualities of a good leader. Students were then tasked with working in groups of five to analyse the famous "Carter Racing" case study.

This case study addresses various principles of leadership and goes as follows: Despite consistently ranking in the top 5 in 12 out of 24 races, the Carter team encounters setbacks due to recurring engine failures. The introduction of a new turbocharger led to recent success, attracting sponsorships dependent on their performance in the upcoming race. This creates a dilemma for the team, who has to decide whether to race or withdraw.

Through this case study, Vitiello explains the importance of data and, ultimately, modern leadership.

"'Leadership for the Future' is a modern way to look at being a leader. It’s understanding that we all have a variety of ways of looking at things or that hold us back, such as biases, anchors, framing information, confirmation traps, time pressure, cultural upbringings and so much more, and that requires a balance of hard and soft skills. A modern leader considers all different types of data: numbers, asks for people’s thoughts and gut feelings and looks to validate those intuitions."

Vitiello also shared two real-life examples of modern leadership during her lecture.

In the first example, she discussed a food recall incident in the FMCG (Fast-Moving Consumer Goods) sector. During this crisis, leaders were required to gather information, facilitate open discussions and make decisions under pressure. Vitiello highlighted the significance of embracing ambiguity and creating space for clarity amidst uncertainty.

The second example involved a managing director mentoring a struggling employee in a sales organisation. When the employee admitted to not completing assignments due to personal struggles, instead of reacting negatively, the director paused, listened attentively and showed empathy

"In the world we live in, leaders need to be adaptable and change with it. Firstly, we can come up with tens of thousands of definitions of 'leader', yet everyone will always remember the 'good leader': how someone made you feel. Secondly, the body is not just a mechanism to support the head. The mind is valuable, but the body is too. Feelings are data. Your employees will have these feelings and intuitions as well, even about important decisions. Make sure their input is valued or you lose out on what is potentially incredibly insightful, as too many employees are afraid to speak up because they lack evidence or fear being labelled as emotional.

"Lastly, our mind narrows under stress. Often taking a step back, reflecting, towards the immediate decision allows a leader to make the best decision for the organisation."

Vitiello noted that students were particularly interested in the notion that "organisations don’t care about lives or people. They care about profits." Additionally, they were interested in exploring hard skills and soft skills, particularly questioning the extent to which soft skills should be prioritised.

"Too many leaders forget that their employees are human. We all have different things going on, stressors in our personal lives and to perform at work. However, if we care about our employees and the world we live in, people will be happier at work, we will consult and value our employees’ input, and fewer employees will be going out on burnout and employee retention will be higher."

She hopes that the students learned a thing or two about modern leadership. "A modern definition of leadership allows one to use the more traditional business skills as well as soft skills, allowing for a potent combination of mind and body. This is what I call modern, mindful, human-centred leadership."

Dr Shohreh Parham, Associate Professor of Applied Sciences at Wittenborg, said that Vitiello's guest lecture shed light on the complexity and challenges leaders face today and how they can navigate these with agility:  

"This session was not just an opportunity to learn about leadership but also a chance to reflect on how we, as emerging professionals, can embody these traits. Thank you, Angela, for inspiring us to think deeply about our future roles in leadership!"

WUP 16/05/2024 

by Erene Roux

©WUAS Press 


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Study Analyses Factors that Drive Acceptance of Banking Virtual Assistants by Customers
by Wittenborg News -

Study Analyses Factors that Drive Acceptance of Banking Virtual Assistants by Customers


Study Analyses Factors that Drive Acceptance of Banking Virtual Assistants by Customers

MBM Thesis by Elahe Ghasemi Reveals that Reactions of Users Vary

The Netherlands is one of the most advanced countries in the world when it comes to banking and financial services. In recent years, the adoption of Intelligent Virtual Assistants (IVAs) by Dutch banks and other financial institutions has become increasingly more frequent. 

Inspired by this innovative environment, Wittenborg graduate Elahe Ghasemi, originally from Iran, decided to write her master’s thesis on the factors that influence the acceptance of IVAs by customers.  

Ghasemi, who recently completed an MBM (Master of Business Management) degree in Finance, highlights that the Dutch banking sector is going through a remarkable digital transformation.  

“This is driven by advancements in Artificial Intelligence (AI), changes in consumer behaviour and the need for more efficient customer services, which was accelerated by the COVID-19 pandemic,” she says. 

To conduct her research, the student relied on an online survey that was administered to 295 participants. These individuals were Ghasemi’s colleagues at Howden Thomassen Compressors. The questionnaire covered various topics, including the frequency of IVAs usage by respondents, their understanding of IVAs in banking and their preferred interaction channels. Participants also rated their satisfaction with these tools and their perceptions of ease of use, usefulness, risk and trust in IVAs. 

According to the study, customers’ reactions to banking virtual assistants vary. While some appreciate the convenience and efficiency they offer, finding personalised assistance valuable, others may feel frustrated by technical issues or have security concerns. 

“IVAs are pivotal in streamlining processes, anticipating customer needs and enhancing efficiency. The research emphasises the significant impact of these technologies in providing more responsive services, consequently fostering higher levels of customer adoption. However, it is important to note that perceived risks can negatively influence the adoption of IVAs. Customers may be hesitant to use virtual assistants if they perceive them as risky, particularly in terms of data privacy and security,” the graduate underlines. 

Ghasemi points out that similar studies can be conducted in other countries and sectors of activity, in order to further explore this topic.  

Regarding her plans for the future, the graduate says that she intends to excel in her new role as a Process Quality Inspector at Howden Thomassen Compressors. “I'll focus on mastering this role, contributing to the improvement of processes and pursuing professional development. As time goes by, I aim to progress within the company, leveraging my network and my involvement with the industry to enhance my career prospects.”

WUP 15/05/2024 
by Ulisses Sawczuk 
©WUAS Press 


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Sustainability in Focus: Guest Lecture Discusses Renewable Energy Transition
by Wittenborg News -

Sustainability in Focus: Guest Lecture Discusses Renewable Energy Transition


Sustainability in Focus: Guest Lecture Discusses Renewable Energy Transition

Session Delivered by Expert Rhys Bullman to Group of MBM Students

To discuss the increasing importance of Global Renewable Energy Markets and corporate sustainability practices, Wittenborg invited sustainability and biodiversity expert Rhys Bullman to deliver a guest lecture to a group of MBM students on 12 February. The activity was coordinated by Head of the School of Business Rauf Abdul and also attended by the president of Wittenborg, Peter Birdsall.  

Bullman’s presentation covered the significance of the transition to renewable energy globally and the targets and commitments that countries and lending banks have made to ensure this happens. Additionally, it focused on the relevance of the International Finance Corporations Performance Standard for Biodiversity and what renewable energy developers must do to ensure that there is no net loss of biodiversity.  

During the session, the guest lecturer delved into the threats posed by climate change and some of the main current conventions, agreements and other initiatives aimed at limiting the increase in temperature while preserving the environment and biodiversity. These included the Paris Agreement, COP 28 and CMS COP 14, as well as sustainability-driven projects conducted in various countries and regions by different organisations.  

“The main message I wanted to convey to students was that they should always follow their hearts and what inspires them most when developing their careers. Secondly, I wanted to show how much emphasis lending banks place on environmental and social sustainability. I also wanted to highlight the opportunities for master’s students in the renewable energy industry and the demand for their skills as project managers in this field,” Bullman underlined. 

He said that the students were very attentive and asked insightful questions during the activity. “It was a pleasure to present to the students and I felt very welcome doing it. All the school staff involved in making the talk happen were extremely helpful.” 

MBM student Rosita Sayyarshahrestani, specialising in Digital Marketing and Communication, said that, in her view, the key takeaway from the guest lecture was recognising the multifaceted nature of large projects. “Project managers must be aware of various factors, including the presence of endangered birds or other animal species. Depending on the project’s scale, its implications may extend to the local environment and community, among other considerations. In today’s context, with increasing awareness of sustainability and clean energy, it is imperative to consider all environmental aspects of a project. Our efforts should prioritise minimising our ecological footprint on the planet.” 

She added that the activity also provided participants with the opportunity to learn more about the practical side of the industry and business activities. “Engaging in conversations with industry professionals who possess extensive managerial and hands-on experience can present valuable opportunities. By doing so, we can compare our theoretical knowledge with what has a real impact on projects and industries. This offers us genuine insight into the realities of the industry and its operations.”

WUP 14/05/2024

by Ulisses Sawczuk

©WUAS Press 


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