EBA Phase 2

The module aims to give students a general overview of FinTech and highlights the latest technologies disrupting the financial services industry. The course aims to give 
students a business perspective on relevant topics, such as drivers of a financial revolution, different FinTech tools and concepts that are shaping the multi-trillion-dollar
industry.

FinTech is also the label for increasingly technological approaches to the main financial intermediation functions: payments, capital raising, remittances, managing uncertainty 
and risk, market price discovery and mediating information asymmetry and incentives

The module aims to give students an overview of the evolving financial business models of the financial sector. The course aims to give students a business perspective 
on relevant topics, such as online financing models, the transformation of personal finance management and the impact of blockchain and big data on the financial models 
of banks.

The module should provide knowledge of what a business model is and why it enables you to approach innovation and strategy from a completely different angle.

As society becomes increasingly information intensive it is of paramount importance for those who want to remain effective within the system to be effective information users. With the rapid and turbulent change in the local and global economies, the huge shifts in information volume and access and the increasing uncertainty at all levels, opportunities have been created for individuals with information management skills. There is a need for individuals who can effectively convert the data and information resources within organizations into actionable forms. This is especially pertinent as information becomes increasingly the most valuable resource within the organization. Aims and Objectives of this module: 1. Understand the most important theoretical concepts of managing information and ICT. 2. Comprehend the (theoretical and practical) current issues of information management and the strategic significance of information and ICT within and between organizations. 3. Develop skills in evaluating and selecting appropriate methods and technologies for representing, managing and disseminating information. 4. Understand the relationship between information technology, information system and the organizational process with the influence of an information system on the different users and the types of information systems. 5. Evaluate the influence of an information system on communication- and decision-making processes, the improvement of business processes and the creation of a competing advantage. 6. Understand the characteristics of information management, and using information systems, to provide effective services

Digital marketing concerns brand communication which allows to connect with potential customers using the internet and other forms of digital communication. Today, most of the marketing budget (60%) is allocated to digital marketing activities. The purpose of this course to equip students with acumen in digital marketing communication

1) Be acquainted with the core constructs related to integrated marketing communication.

2) Develop an understanding of digital marketing tools and techniques that are transforming marketing communication.

3) Understand how integrated digital marketing communication can enable the achieving of a brands marketing objective.

4) Understand digital marketing concepts and techniques and explore key factors in implementation, measurement, and evaluation of successful campaigns.

5) Demonstrate the ability to critically evaluate a digital marketing campaign.

6) Demonstrate the ability to develop a digital marketing communications plan