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MBM Thesis Finds IPL Fans Care More About Fairness Than Ticket Prices

https://www.wittenborg.eu/mbm-thesis-finds-ipl-fans-care-more-about-fairness-ticket-prices.htm

Wittenborg Student Thesis Finds IPL Fans Value Fairness Over Ticket Prices

A thesis by Kshitij Burman, Master of Business Management (MBM) student, examines how Indian Premier League (IPL) spectators perceive ticket pricing in the context of dynamic pricing and resale markets.  

Burman explained his motivation for choosing the topic, saying: “Ticket prices for big events have been getting a lot of attention lately, especially with things like dynamic pricing and resale tickets making prices feel unpredictable. I chose this topic because I’m interested in event management and wanted to understand how people actually feel about ticket prices.”  

The research was completed using an online survey supported by a literature review. Around 60 people participated in the survey, with Burman noting that they were “mostly middle-aged, but there were representatives of all age groups.” Participants were reached through personal contacts and word of mouth.  

The survey focused on how respondents view IPL ticket prices, including whether they consider them fair, how much they are willing to pay, and their opinions on dynamic pricing and resale tickets.  

The findings show that while fans are generally willing to pay more for high-demand or popular matches, fairness plays a central role in shaping their perceptions. Burman summarised this result, stating that “people are willing to pay more for big or popular events, but they care a lot about whether the price feels fair.”  

Dynamic pricing and resale tickets were generally viewed negatively, particularly when prices increased sharply. The study also found that transparency and value for money were considered more important by respondents than the actual price of the ticket itself.  

Reflecting on the research process, Burman said that analysing the data was the most engaging part, explaining, “It was interesting to see real opinions and patterns from people and watch them contradict what I had hypothesised about.”  

He described the overall experience as challenging but rewarding. “It was a bit stressful at times, but overall a good learning experience. It helped me improve my research and time-management skills,” he said.  

Burman has completed the thesis as part of his degree and plans to pursue a career in the event management industry, ideally in roles related to event planning and improving audience experience. He also advised future students to “start early, keep your topic simple, and pick something you actually find interesting. Don’t overcomplicate your research, and try to stay consistent instead of rushing everything at the end.”

WUP 09/09/2026 
by Erene Roux 
©WUAS Press 

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