Wittenborg Associate Professor Discusses Sustainability and Tourism at University of Bologna
Wittenborg Associate Professor Discusses Sustainability and Tourism at University of Bologna
Wittenborg Associate Professor Discusses Sustainability and Tourism at University of Bologna
Vanessa Menezes Presents Results of Wittenborg’s Erasmus+ Busy Bees Project
Wittenborg associate professor Vanessa Menezes participated in an Erasmus+ Staff Mobility activity at the University of Bologna’s Rimini Campus in Italy from 16 to 20 October. The event brought together approximately 100 participants, including students from the university’s Bachelor of Economics in Tourism & Cities and Master’s in Tourism Economics & Management programmes, along with faculty members.
Menezes delivered the main welcoming lecture to students, addressing the theme of Eco-innovation in Touristic Destinations and sharing insights into how innovation can foster more sustainable and competitive destinations. She also led a workshop on Sustainability in Hospitality, discussing inspiring real-world cases and presenting the results of Wittenborg’s Research Centre’s Erasmus+ project Busy Bees. The topics included Life Cycle Analysis, Green Marketing and Greenwashing, as well as how students can collaborate with SMEs by proposing simple yet innovative ideas.
The associate professor thanked the University of Bologna for the hospitality, highlighting that it was truly a privilege to connect and exchange ideas with such an inspiring academic community. “The University of Bologna is one of the oldest and most prestigious universities in the world, and this was an invaluable opportunity not only to observe their operations but also to exchange knowledge and gain new perspectives.”
She added that, as a lecturer in tourism and hospitality, it was rewarding to visit Rimini, a popular destination in Italy and Europe, and see how the city lives and breathes tourism in its everyday life. “This exchange was part of a mobility programme sponsored by Erasmus+, which continues to foster collaboration and knowledge exchange across Europe. The programme offers great opportunities for both our staff and students to gain a fresh perspective on knowledge and education. I would encourage more people to take advantage of this opportunity,” Menezes concluded.
WUP 15/12/2025
by Ulisses Sawczuk
©WUAS Press
Tags
#Erasmus+
#research
#ResearchCentre
#Internationalisation
#Diversity
#SDG17: Partnerships to achieve the Goal
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