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Promoting Global Education: Wittenborg Attends ICEF Events in Africa and Southeast Asia
Promoting Global Education: Wittenborg Attends ICEF Events in Africa and Southeast Asia
Promoting Global Education: Wittenborg Attends ICEF Events in Africa and Southeast Asia
School Connects with Agents and Professionals Around the World
In line with Wittenborg’s pillar of internationalisation, the school recently participated in two ICEF events in different continents: Africa and Asia. These events provided valuable opportunities to network with student agents and higher education professionals, as well as to stay updated on the latest industry trends.
From 25 to 27 June, Wittenborg President Peter Birdsall and Regional Admissions Manager Eunice Cheung attended ICEF Africa at the Kigali Convention Centre in Rwanda. The event brought together more than 300 professionals from over 25 countries.
According to Cheung, ICEF Africa stood out for its excellent organisation and warm hospitality. “I’m very pleased with the outcome of the event. It was highly successful and showed that Africa has great potential for international student recruitment, particularly from countries like Nigeria, Ghana, Kenya, Rwanda and Uganda. Additionally, it provided valuable insights into a rapidly growing market and allowed for strong connections with both new and existing agents. What stood out most to me was the high level of interest in the Netherlands as a study destination, especially due to its efficient visa process and welcoming environment for African students,” she said.
The Regional Admissions Manager noted that she had the opportunity to meet several new agents who are actively shifting their focus from the United States and Canada to Europe. “Many shared key insights about student preferences, particularly the growing demand for English-taught programmes and concerns about visa processes. Some agents also pointed out that while Germany remains popular, language barriers and financial requirements are prompting students to explore alternatives like the Netherlands.”
She added that the agents’ level of enthusiasm was encouraging. “There’s clearly a strong opportunity for Wittenborg to strengthen its presence in this region. I believe continued engagement and visibility in these markets will be key to long-term success.”
Promoting Global Education: Wittenborg Attends ICEF Events in Africa and Southeast Asia
A few days earlier, from 10 to 12 June, Recruitment & Sales Representative Michael Sheppard represented Wittenborg at ICEF South East Asia in Ho Chi Minh City, Vietnam. The event was attended by representatives from 200 higher education institutions around the world and 300 agents from across Southeast Asia.
Sheppard praised the event, noting that the Netherlands and Europe are clearly growing in popularity as study destinations, with Wittenborg at the forefront of many students’ plans for a European education.
“ICEF is always well-organised and brings together the best institutions and the best agencies. Vietnam was well represented, especially its two largest cities: Ho Chi Minh City and Hanoi. It was also great to meet agents working in smaller cities like Haiphong, Hue and Da Nang. I even connected with agents from less represented countries, such as Myanmar, which was a great experience and led to insightful discussions.”
For him, being in Vietnam is always a pleasant experience. “I really enjoy spending time there. It’s such a vibrant country; the people are incredibly friendly, and their culture and history are fascinating.”
WUP 29/07/2025
by Ulisses Sawczuk
©WUAS Press
Tags
#SDG4: Quality Education
#SDG17: Partnerships to achieve the Goal
#Internationalisation
#Diversity
#internationalstudent
#studyinholland
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