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Meet Wittenborg’s IAAP Members: Ajay Manrai

https://www.wittenborg.eu/meet-wittenborgs-iaap-members-ajay-manrai.htm

Marketing Expert Has Extensive Experience in Teaching and Research

With a long and distinguished academic career, Dr Ajay Manrai has published 119 research articles and received numerous awards, honours and grants for excellence in research and teaching. Originally from India, where he earned a bachelor’s degree in Technology in Mechanical Engineering and an MBA in Marketing, Manrai completed his PhD in Marketing at the Kellogg Graduate School of Management in the United States in 1986. Currently, he is a professor of marketing at the University of Delaware’s Lerner College of Business and Economics.  

Having recently joined Wittenborg’s International Academic Advisory Panel (IAAP), Manrai says that he is thrilled to contribute to the school’s future growth and success. “Wittenborg is among the most international schools compared to other institutions offering MBA programmes worldwide. I am impressed by its diversity, inclusiveness and quality of faculty, staff and students. With AACSB accreditation, Wittenborg will be even more competitive, which will help it shine and grow in the future. Moreover, its research focus and output will increase.” 

Some of the most significant influences in the professor’s life include his father, his professors and PhD advisors Dr Philip Kotler and Dr Prabhakant Sinha at the Kellogg School of Management, Northwestern University, and D.C. Anand, founder of the Anand Group of companies in India. 

According to Manrai, the most valuable lesson he has learned throughout his career is that to succeed in international education, one must follow the 4 Ps: “You have to be pliant (flexible), passionate, persistent and patient,” he emphasises.  

In addition to his career, the professor loves to travel, meet new people and try different cuisines. “I have been to more than 150 countries and all seven continents. Besides travelling, meeting people and making friends, I am passionate about the growth and success of the ‘Journal of Global Marketing’, where I serve as Editor-in-Chief,” he concludes.  

WUP 20/06/2025 
by Ulisses Sawczuk 
©WUAS Press 

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#SDG4: Quality Education
#SDG17: Partnerships to achieve the Goal
#Internationalisation
#Diversity
#highered