COURSE SUMMARY:
This module introduces students to the basic principles of economics and how they apply to everyday business decisions. Students will learn about important economic concepts, such as supply and demand, markets, and the role of governments in the economy. The course also covers how businesses operate within different economic systems and how decisions are made to manage resources efficiently. By the end of the module, students will be able to understand the key factors that influence business strategies, and the economic challenges companies face.
GOALS :
1. Describe different political-economy approaches, identifying their strengths and weaknesses.
2. Analyse how organizations communicate their corporate values, vision, and mission to align with strategic objectives.
3. Examine the role of competitive positioning in strategy formulation, including cost, differentiation, and quality.
4. Discuss the challenges involved in implementing and revising organizational strategy to meet evolving market demands.
5. Describe the strategic development process and identify the role of strategic managers in addressing challenges.
6. Investigate how alternative strategic choices at corporate and international levels affect business performance.
7. Identify the impact of different organizational models on management controls and overall strategic success.
8. Examine the processes of managing change and its implications for achieving organizational transformation.
9. Reflect on the philosophical and ethical issues underpinning strategic decisions in a business context.
