Students Share Their 2025 Summer School Highlights
Students Share Their 2025 Summer School Highlights
https://www.wittenborg.eu/students-share-their-2025-summer-school-highlights.htm
Learning, Culture and International Connections in Marketing & Branding
In 2025, Wittenborg University of Applied Sciences has welcomed a diverse group of students for its Summer Programme in Marketing & Branding. For the first time, the business school hosted a large Erasmus+ mobility cohort, including students from the European University in Georgia and the Guangzhou Institute of Science and Technology in China. The programme provided participants with an opportunity to study and interact in an international environment.
The academic programme combined lessons on marketing, branding, and entrepreneurship with interactive activities such as group projects, presentations, and games. Giorgi Tebloshvili said, “We learned a lot about marketing and branding. Working on cases in groups brought us together and sharing ideas made our answers more complete.”
For Mariami Kutubidze, the programme was both challenging and rewarding: “During lessons, we played games like Kahoot!, which made it really interesting. Presentations helped us to move forward. One of the new skills I gained was collaboration, and it was really helpful because it made me think critically.”
Muhammed Anwar Ul Haq reflected on how the programme improved his presentation and problem-solving skills: “We learned new skills and new software to present more professionally. The quick questions and exercises pushed us to think faster and inspired me to improve myself.”
Students also highlighted the cultural side of their experience. Salome Magaldadze said, “In Georgia, we don’t have so many bicycles. Here in Apeldoorn and Amsterdam, people use them everywhere.” She added that adjusting to new routines could be challenging: “I’m an introvert, so it was overwhelming at first to talk to so many people. But I really enjoyed it because I made new friends and gained more confidence in myself.”
Allegra Zazzaro, Digital Content & Community Administrator, who accompanied the groups on many excursions, said students enjoyed exploring Dutch culture through arts, sightseeing, and food. Highlights included visiting Palace Het Loo, seeing Vermeer’s Girl with a Pearl Earring at the Mauritshuis Museum, tasting local cheeses at the market and visiting The Hague.
When asked what they would take home from the programme, students mentioned both practical skills and personal growth. Zuka Dolidze said, “For future students, this is the best experience. You have to try it.”
Read more about the 2025 Summer School here.
WUP 22/08/2025
by Erene Roux
©WUAS Press
Tags
#SDG4: Quality Education
#Internationalisation
#Diversity
#internationalstudent
#apeldoorn
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