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Wittenborg launches its new logo as from the summer of 2010. The logo will be used for the Business School as well as being part of the Hogeschool and University of Applied Sciences branding.

The logo has been designed in collaboration between Wittenborg’s marketing department and graphical designers Invorm , based in Enschede.

The logo represents Wittenborg’s development as a key Business School in the Netherlands, as well as a European Business School.

The circle represents

• a multicultural diversity
• inclusiveness
• global presence

A blue diamond is extremely rare and symbolizes great quality and in the logo it represents:

• · quality
• · independence
• · uniqueness

A combination of the letters U and W in the logo create the impression of two scholars sitting side by side, and the U for University also represents a United Wittenborg.

Finally, the image as a whole can be seen as hot air balloon, representing the way that Wittenborg students are given the opportunity to rise above the rest.