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    Wittenborg CEO in Financieele Dagblad
    by Wittenborg News - Tuesday, 22 May 2018, 7:14 PM
     
    Wittenborg CEO, Maggie Feng, in Financieele Dagblad

    "Lessons my Father Taught me" - Wittenborg CEO Maggie Feng in Het Financieele Dagblad

    Competing against others is easy – you must set your own standards and be the best version of yourself. This is one of the lessons the CEO of Wittenborg University of Applied Sciences, Maggie Feng, learned early in life from her father, Feng Li San.

    Feng talked about her relationship with her father, growing up in the Chinese capital Beijing, and the pressures of being an A-student in an interview that was published in the Dutch financial daily, Het Financieele Dagblad, on Tuesday.

    “I remember one day – I must have been about 14 years old – getting the best academic result out of 200 pupils. My father told me I might have outperformed the others, but I have the ability to do even better. I was not angry with him – I just knew he was right.”

    Wittenborg CEO, Maggie Feng, in Financieele Dagblad

    Academically she also shone when she went on to university. Is that not a lot of pressure? “It forces you to do your best always,” she says.

    After her studies Feng took part in a study exchange programme and came to the Netherlands where she met her husband of 17 years, Peter Birdsall, who is Wittenborg’s chair of the executive board. Together they took over Wittenborg in 2008 and moved from Deventer to Apeldoorn in 2010. Currently, Wittenborg has three campuses: Apeldoorn, Amsterdam and Vienna. It boasts more than 700 students from 85 different nationalities.

    Feng believes students are enriched by studying within a multicultural environment. She does have...

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    Wittenborg News
    Strengthening ties with international partner in Russia
    by Wittenborg News - Sunday, 20 May 2018, 2:43 PM
     
    Strengthening ties with international partner in Russia

    WUAS strengthening ties with its international partners in Russia and worldwide.

    This week WUAS attended the Higher School of Economics International Partners Week, held at its St Petersburg campus to celebrate 20 years of that HSE location. Wittenborg was represented by its Chair, Peter Birdsall. The partnership week sees a range of HSE partner institutes from around the world coming together to discuss internationalisation and further strengthen their partnership ties with HSE, and often with each other. The IPW was themed "Universities: How to Be a Step Ahead", in order to highlight the importance of international academic collaboration and share best practices in addressing the challenges of the ongoing "academic revolution" : massification, commercialization, digitalization and globalization of HE and also gave an opportunity for institutes to forge new ties with each other.

    ‘The development of China as a study destination for international students, and as transnational education facilitator, was confirmed today, by Dr Khomyakov in a speech given to the participants at the HSE University St Petersburg International Parters Week’

    Strengthening ties with international partner in Russia

    In an opening seminar, Professor Maxim Khomyakov, Vice Director of HSE University, St Petersburg campus, looked at the internationalisation of Russian HE, and the trends and future strategies, also within an international context. During his explanation of worldwide trends, Dr Khomyakov highlighted that China has become central to growing international student inward mobility ...

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    Wittenborg News
    Norwegian Student Launches Beauty Company
    by Wittenborg News - Friday, 18 May 2018, 12:34 PM
     
    Norwegian Student Launches Beauty Company

    Wittenborg Student wants to Introduce the World to Norwegian Beauty Products with New Skin-Care Company


    With only a few months to go before graduation, Norwegian student, Hanne Garnvik, has just started a franchise business which has the exclusive rights to sell all-natural skin-care products in the Netherlands from award-winning Norwegian brand Marina Miracle.

    With all the legalities out of the way, pre-sales will open this Friday, 18 May, on the new Dutch website before the official launch on 1 June. Garnvik will open the business in partnership with her Dutch boyfriend, Joost Julsing.

    The owner of the 4-year old brand, Marina Engervik, announced mid-April on her Instagram account that the products would be launched in the Netherlands and Belgium soon. So far, they have only been available in Scandinavian countries.

    Hanne joined Wittenborg University of Applied Sciences in 2015. She is in the final phase of her IBA in Entrepreneurship & Small Business and lives in Apeldoorn.

     Norwegian Student Launches Beauty Company


    “I have always been interested in make-up and skin care, and we wanted to start our own company. I have used the Marina Miracle products myself for a while now and seen a real improvement in my skin because the ingredients are all-natural. It is 98% organic, vegan, cruelty-free and probiotic. All the ingredients are pure, so, for example, if it contains argan oil it is pure. The world sells 1.5 times more argan oil than it produces, which means it is often watered down with other oils,...

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    Wittenborg News
    Student Intake Almost Triple in May
    by Wittenborg News - Thursday, 17 May 2018, 6:44 PM
     
    Student Intake Almost Triple in May

    Introduction Day: Student Intake Almost Triple in May


    This May Wittenborg University of Applied Sciences has its highest growth in new student intake for the past year.

    Compared to May last year, student numbers have almost tripled. Percentage wise the growth (184%) was even higher than the September intake (18,7%), though in actual numbers there were more students who started at Wittenborg in September 2017 than in May 2018.

    Some of the new students attended Introduction Day on Thursday, affirming Wittenborg’s international reach with 37 students from 15 different nationalities. They were from the Ukraine, Sri Lanka, Vietnam, Egypt, Russia, Nigeria, Turkey, Iran, South Africa, China, Pakistan, Nepal, India, Ethiopia and Bangladesh.

    Student Intake Almost Triple in May

    The students were welcomed by Wittenborg’s chair of the executive board, Peter Birdsall, who encouraged students to express their opinions and said he maintained an open-door policy if they would like to talk. “Work hard and we will also try to make you proud of us. Hopefully we will have a great relationship.” Students also got to meet staff during an informal lunch.

    According to Ukranian students Irina Matveeva and Serhii Matvieiev, Wittenborg’s flexible entrée dates was definitely one of the draw cards when they considered a institute of higher education in the Netherlands.

    “My first impression of the Netherlands? It’s so beautiful and exciting,” said Matveeva who arrived a couple of days earlier. She also listed the country’s great migrant policy ...

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    Wittenborg News
    Wittenborg Voices Concern to Education Minister
    by Wittenborg News - Tuesday, 15 May 2018, 11:28 AM
     
    Wittenborg Voices Concern to Minister over Negativity towards International Students

    Wittenborg Urges Education Minister Not to Regulate Number of International Students

    (original article - https://www.wittenborg.eu/wittenborg-voices-concern-education-minister.htm)

    In a letter addressed to The Dutch minister of education the management of Wittenborg University of Applied Sciences, has voiced its concern about the recent spate of “negativity” regarding the recruitment of international students in the Netherlands. In its letter, Wittenborg also raises serious concerns about research universities' disregard for the Dutch binary system in higher education, specifically with regard to entrance requirements for non-EU students, for instance from China and Russia.

    The letter, which urges Minister Ingrid van Engelshoven not to regulate the number of international students coming to the Netherlands, comes ahead of a new policy regarding internationalisation expected to be set out by Minister Ingrid van Engelshoven in a letter to parliament by this summer.

    The letter, which urges Minister Ingrid van Engelshoven not to regulate the number of international students coming to the Netherlands, comes ahead of a new policy regarding internationalisation expected to be set out by Minister Ingrid van Engelshoven in a letter to parliament by this summer.

    “As a privately funded institute that operates 100% in English, Wittenborg would strongly resist any legislation that limits our ability to recruit international students or that restricts the offering of our programmes in English or even having to prove there is a need to do so,” Wittenborg’s chair of the executive board, Peter Birdsall, writes on behalf of students, staff and stakeholders of the institute which comprises mostly of internationals.

    ...
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    Wittenborg News
    Wittenborg at AACSB Conference
    by Wittenborg News - Sunday, 13 May 2018, 1:28 PM
     
    Dr Rauf Abdul

    Wittenborg at AACSB Conference in London

    https://www.wittenborg.eu/wittenborg-aacsb-conference.htm

    The Head of Wittenborg University of Applied Sciences’ Business School, Dr Rauf Abdul, attended the Association to Advance Collegiate Schools of Business (AACSB) annual accreditation conference in London this week, where he received Wittenborg’s new membership certificate and forged new relations with peers from many countries in Europe, the Middle East and Africa.

    The 3-day conference featured as guest speaker Michael Chaskalson, author of “The Mindful Workplace”. The event gave attendees the opportunity to learn and understand the AACSB accreditation standards, gaining insight into the latest trends. Other topics discussed included "Technology in Business Schools", "Mindfulness in Business Education" and "Supporting Students' Academic Progress".

    Abdul met up with representatives from Wittenborg’s education partner, the University of Brighton’s Business School, which is also pursuing AACSB accreditation. “I also met AACSB accreditation teams from Europe, the Middle East and Africa. At the conference I focused mainly on the initial accreditation application sessions,” Abdul said.

    Wittenborg at AACSB Conference

    Wittenborg became a member of the AACSB last year and started with the accreditation process later that year. At the time Wittenborg’s head of the executive board, Peter Birdsall, explained the decision to seek AACSB membership: “The AACSB is a much more global accreditation system with a specific focus on business schools. It is a move also recommended by NVAO.”

    AACSB and the Dutch ...

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    Wittenborg News
    Visit to Neso China to discuss recruitment issues
    by Wittenborg News - Friday, 11 May 2018, 1:11 PM
     
    Visit to Neso China to discuss recruitment issues

    Wittenborg directors discuss recruitment of Chinese students into Dutch universities at Neso China.

    https://www.wittenborg.eu/visit-neso-china-discuss-recruitment-issues.htm

    Wittenborg directors Maggie Feng and Peter Birdsall visited the Netherlands Education Support Office (Neso) in Beijing, China, yesterday to discuss recruitment of Chinese students to Dutch universities of applied sciences, and in particular to Dutch research universities. Their meeting was hosted by Neso director Mr Charles Hoedt, who is currently leading the ‘study in Holland’ initiative in China.

    Neso also administers the Dutch Orange Tulip Scholarship award in which Wittenborg participates in all the countries that have a Neso. This year there is one successful candidate for Wittenborg’s Master's programme from China.

    During their discussions, the parties briefly touched on the Yantai question, and the letter Wittenborg has written to the minister concerning this. Wittenborg said that they were perfectly satisfied with the response from the government and felt that it had been very much worthwhile highlighting this rather embarrassing adventure of Groningen University in China, so that in the future there would be more oversight in these cases.

    Feng & Birdsall also discussed the Nuffic certificate, a certificate that every Chinese student wishing to study in the Netherlands requires. The Neso provides the background checks for this document, issued by Nuffic, in the Hague.

    Birdsall explained that Wittenborg was investigating the implementation of the binary system, with regard to internationalisation, recruitment and admissions at Dutch universities of research compared to applied sciences.

    The Netherlands has...

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    Wittenborg News
    International Graduates Crucial in CleanTech
    by Wittenborg News - Tuesday, 8 May 2018, 4:07 PM
     
    International Graduates Crucial in CleanTech

    Don't Lose International Graduates to West, Warns Wittenborg CEO at CleanTech Tomorrow Business Day

    https://www.wittenborg.eu/international-graduates-crucial-cleantech.htm

    Wittenborg CEO, Maggie Feng, was recently one of the speakers at the Cleantech Tomorrow Business Day, which was attended by more than a thousand visitors at the Teuge Airport, close to Apeldoorn.

    Feng joined entrepreneurs, managers, students and representatives from the education sector as well as government – all in pursuit of creating a sustainable environment and a clean economy.

    Her message to businesses engaging in clean technology was that there is no growth without the creation of an “international-friendly” work and thought environment. “There is a lot of international talent in and outside the Netherlands. Universities of Applied Sciences work hard in bringing these talents here.”

    International Graduates Crucial in CleanTech

    However, Feng warned, a lot of international graduates leave the east of the country to go west where an English-speaking staff and work environment almost goes without saying. “That has to change. And soon,” she said in an interview before the event.

    Feng spoke about the effect of technological advances on the labour market in the future and the shortage of highly skilled tech personnel.

    “Young people need to be encouraged to study technology. The idea that studies in technology – along with  economy, law and medicine – will contribute to a successful future, has not yet been sufficiently integrated into Dutch society.”

     

    International Graduates Crucial in CleanTech

    The...

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    Wittenborg News
    Apeldoorn's Drakenboot Festival Promises a Musical Feast
    by Wittenborg News - Sunday, 6 May 2018, 11:35 AM
     
    Apeldoorn's Drakenboot Festival Promises a Musical Feast

    Apeldoorn's Drakenboot Festival Going even Bigger this Year

    https://www.wittenborg.eu/apeldoorns-drakenboot-festival-promises-musical-feast.htm

    Internationally acclaimed rock band Kensington will feature in the opening concert of the annual Drakenboot Festival this year, taking place in Apeldoorn from 22 - 24 June. All-in-all there will be 7 bands taking part in the opening concert.

    The Drakenboot Festival is one of the top annual events in Apeldoorn, drawing up to 100,000 visitors. Wittenborg University of Applied Sciences, headquartered in Apeldoorn, has always supported the festival, and its students have often been involved in the event. In 2015 for instance, students collected data from visitors and on how to improve the festival.

    The main event is of course the races between the different boats on the canals with thousands of spectators cheering them on from the banks. Drakenboot racing is an ancient Chinese tradition whereby different teams race each other in colourfully decorated boats.  The festival officially kicks off the summer season in the city, so is not one to be missed!

    WUP 06/05/2018

    by James Wittenborg
    ©Wittenborg University Press

    Apeldoorn's Drakenboot Festival Promises a Musical Feast
    Apeldoorn's Drakenboot Festival Promises a Musical Feast

    Wittenborg News
    Making Robots more Human-Friendly
    by Wittenborg News - Friday, 4 May 2018, 5:10 PM
     
    Making Robots more Human-Friendly

    Human-Robot Interaction: "It might be Impossible to Teach a Robot Empathy"

    https://www.wittenborg.eu/making-robots-more-human-friendly.htm

    Senior WUAS  lecturer and researcher, Geert de Haan, recently presented a paper on human-robot interaction at a conference on Cognitive Ergonomics in Sweden where he urged developers of Artificial Intelligence (AI) systems to adopt a user-centric approach to their inventions.

    “It drew a few laughs, especially from technical people,” he admits, but he stuck to his message. “We still have these highly technical people who dominate AI and determine the rules. My position was to adopt a user-centric approach. If your mother or your friend can use it, it’s ok."

    “Generally there is not enough time and it is expense if you have to incorporate the experience of real people. For a number of decades people have been working pretty hard to make user-centred designs. You design a chair so people can sit in it, or a hotel so people can have a nice experience when they enter. The same should apply when you talk about automatic systems.”

    In Sweden, de Haan presented a paper entitled: "Robots in Contexts: Human-Robot Interaction as Physically and Socially Embedded". “The workshop where I presented addressed a subsection of the conference: How to design human-robot systems in which humans have to interact and works together with robot systems. The workshop was organised by researchers from Umeå and from Örebro University.

    “Since robots tend to be strong, but rather stupid machines, it is common, and even prescribed by law, to position robots safely behind bars.  However, there are more and more areas where robots operate in a human environment, as personal assistants ...

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