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    EuroBA steering group meets at Ecole de Savignac, France
    by Wittenborg News - Wednesday, 29 October 2014, 9:22 PM
     

    EuroBA steering group meets at Ecole de Savignac, France – The EuroBA is a unique international hospitality management bachelor programme that sees its students study in 3 different European countries during the course of 3 years. Wittenborg currently has 5 students studying their 2nd year at Angell Academy in Freiburg, Germany and 7 1st year students in Apeldoorn. The programme currently has more than 100 students studying in 5 different countries.EuroBA steering group meets at Ecole de Savignac, France

    The EuroBA is a unique international hospitality management bachelor programme that sees its students study in 3 different European countries during the course of 3 years. Wittenborg currently has 5 students studying their 2nd year at Angell Academy in Freiburg, Germany and 7 1st year students in Apeldoorn. The programme currently has more than 100 students studying in 5 different countries.

    The European Academy of Hospitality ManagementThe EuroBA steering group met at the location of the Ecole de Savignac, based in the small French village of Savignac, around 150 kilometres inland from Bordeaux. The school has an excellent reputation in the hospitality industry, both inside France and around the world. Its 400 plus students come from all over France, and it boasts a strong international team of teaching staff. Wittenborg was represented at the meetings by Euroba coordinator Esther Gitonga and Director of Education, Peter Birdsall.

    During its two-day meetings, the steering group of the The European Academy of Hospitality Management consortium discussed the planning and development of the programme, which allows students to study for half a year at the University of Brighton in their final year before returning to their “parent” institution for the graduation phase. For students at Wittenborg, this means the possibility of completing both their Dutch and their UK degrees.

    Currently, students following the EuroBA at Wittenborg are able to spend semester 1 of year to at the Angell Academy in Freiburg, before completing a 1 semester work placement. In year 3 they spend a semester at the University of Brighton, before returning to Wittenborg to complete their graduation phase. Only students who can speak French can choose for Savignac in their 2nd year, however at the Centro Superior de Hosteleria Galicia, in Spain, 2nd year modules are taught in English, making this an option....

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    Wittenborg News
    A pre-Master & MSc in Hospitality, Tourism or Event Management Package
    by Wittenborg News - Friday, 24 October 2014, 5:09 PM
     

    Study in Holland | Study in the Netherlands

    A pre-Master & MSc in Hospitality, Tourism or Event Management Package

    Prospective Master of Science students wishing to prepare themselves for their chosen MSc programme can now combine it with a half-year Pre-Master course for an additional fee of only €1.700! Wittenborg University this month launched its unique Master of Science “Combi Package” online which have already attracted substantial interest from international students. The special combi package for 2015 is a result of an initiative of Wittenborg and its research partners to stimulate students wishing to follow a research degree pathway in the area of International Hospitality Management, International Tourism or Event Management.

    Application for the combination programme is now open and will be offered as of February 2015.

    The combination package is for students wishing to study the Master of Science in International Hospitality Management, the Master of Science in International Event Management or the Master of Science in International Tourism Management and require (or would like to) study a ½ year preparation course. Students only have to choose their Master of Science pathway by the end of the first semester, thus allowing complete flexibility.

    Previously, there was a separate fee structure for students wishing to do both the Pre-master and a Master of Science degree.  Wittenborg University’s registrar, Santosh Aryal, said not only is the combination package cheaper for international students but also very useful.

    According to Aryal, the new combination package features a few more management modules than the Pre-Master had before. “When the student does not have enough academic experience in management we try to fill the gap with this combi-package to prepare him or her more adequately for the Master of Science programme.”

    Wittenborg University' Florian Oosterberg (Sales and Student Admissions) sees the new combi Pre-Master and MSc Package as a good option for Master students who want to prepare for their research degree.

    Wittenborg’s marketing sales assistant, Florian Oosterberg (right), added this ...

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    Wittenborg News
    To Like or not to Like - Wittenborg’s social media advertising on Facebook – “likes” getting out of proportion?
    by Wittenborg News - Wednesday, 22 October 2014, 5:01 AM
     

    To like or not to like – Wittenborg’s social media advertising on Facebook – “likes” getting out of proportion?

    To Like or not to Like - Wittenborg’s social media advertising on Facebook – “likes” getting out of proportion?

    In a world obsessed with social-media there can be no doubt about the value of social networks like Facebook and Twitter to boost a business’ public profile. Thus, the temptation to buy likes or clicks for your page to create an impression of popularity looms large for many. The only problem is, if there is no engagement from your audience – no matter how large – what value does it really add to your business?

    This is the question Wittenborg University, like many other businesses around the world, has been trying to digest and find a suitable equilibrium.

    It became especially pronounced when it recently came to our attention that the number of “likes” on Wittenborg’s Facebook page have raised questions from users. Facebook adverts cause a “like” to be registered every time the ad is clicked, distorting the traditional way in which “likes” are perceived by individual users.

    Over the years Wittenborg has professionalized its advertising usage through Google ads. In addition, Wittenborg’s marketing department has experimented with several other advertising mediums like Facebook and LinkedIn in order to boost its student intake and brand value.

    These advertising strategies have led to many new prospective students showing interest in Wittenborg and the service it offers. Its new marketing strategies have also opened new borders to reach an increasingly wider audience. However, there is a blind side to the exciting new possibilities that social media holds – namely that it is hard to determine to what extend we are reaching the intended audience versus the number of “blank shots” fired.

    This inevitably leads to the question of to what extent the benefit outweighs the disadvantages and the institute has recognized the need for a more focused, targeted approach in the ...

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    Wittenborg News
    Wittenborg’s Anesca Smith speaks to new lecturer Alexander Bauer
    by Wittenborg News - Saturday, 18 October 2014, 4:49 AM
     

    Wittenborg’s Anesca Smith speaks to new lecturer Alexander Wittenborg’s Anesca Smith speaks to new lecturer Alexander Bauer

    He has quit his job as a very successful sales and marketing manager traveling the world and now Alexander Bauer, who has a PhD degree in International Business Management, has brought his expertise to Wittenborg University as one of the latest additions to its teaching staff. Here he talks about the rewards of teaching and his love for sailing and the theatre.

    Welcome to Wittenborg Alexander. Where are you from?

    I am originally German, but been living for the past eight years in Vienna, Austria, where I was working as a sales and marketing manager.

    What will you be teaching?

    Marketing and Strategy modules for the undergraduate classes and for the Master degree students Management Strategy in a Global Business Environment.

    What is the key to being a good sales person?

    The stereotype of sales people is that they like to talk and talk and talk. My experience is that you really have to listen to the people you are trying to sell to.

    What made you decide to go into academia?

    I had a very demanding job in sales and managing, requiring a lot of travel and for more than a decade it was really great seeing different countries.  After some time I decided I wanted to do something new. I thought it would be nice to pass on the knowledge I have gained and I always enjoyed training youngsters and new sales staff in a company environment.

    Why did you choose Holland?

    Coincidence. A few years ago I met Maggie (Feng, Wittenborg director), we stayed in contact and at the beginning of the year I quit my job. For the first few months I went sailing. In May I was in Amsterdam and came in to see Maggie and Peter (Birdsall, Wittenborg director) and we agreed I would come in September to start teaching.  We will see how it goes from there.

    What was it like quitting your job? Weren’t you anxious?

    It took me a year to reach...

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    Wittenborg News
    Wittenborg at Smart Grids Event to promote GREAT!
    by Wittenborg News - Wednesday, 15 October 2014, 9:48 PM
     

    Wittenborg at Smart Grids Event to promote GREAT

    Wittenborg at Smart Grids Event to promote GREAT!

    To promote sustainable energy and its involvement in the European GREAT-project, Wittenborg University last week joined stakeholders at an information and networking event about “Smart Grids”. Wittenborg was represented by Director Maggie Feng and Wittenborg lecturer and researcher Dr Saskia Harkema.

    The event, held last Thursday, is part of the “Green Tech Week”, organized by the Smart Grid Alliance and was aimed at SME’s (MKB’s) with international ambitions interested in the Smart Grids and the Smart Energy Markets. It is part of a series of events and initiatives Wittenborg and its partners will be involved in in the coming weeks to promote Smart Grids and the GREAT project. During the event, a series of innovation vouchers were launched to help stimulate internationalization and cross-national innovation, as part of the overall GREAT project.

    GREAT is a cross-border EU-funded project which aims to encourage communities as well as small to medium size enterprises (SME’s) to develop technological solutions for Smart Grid, Renewable Energy and Distributive Generation. It also promotes research and develop policy issues for regulatory authorities and provide structured co-operation opportunities between SMEs, research institutes and technology developers.

    In this project, Wittenborg University is developing economic tools to inform and encourage SME to get further engaged in the use of green energy. The first economic tool, dealing with solar energy, was presented at a successful Tech Watch event in Claremorris, Ireland, recently organized by the Irish partners in GREAT, Údarás na Gaeltachta and WestBIC. Different regions and organizations in Ireland, the UK, Belgium and the Netherlands are driving the project.

    Wittenborg at Smart Grids Event to promote GREAT SmartGrid Alliance (SGA) is a network of Cleantech companies and organizations actively involved in Smart Grids and Smart ...

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    Peter Birdsall
    The Netherlands needs international students!
    by Peter Birdsall - Wednesday, 15 October 2014, 11:15 AM
     

    The Netherlands needs International Students according to Minister BussemakerThe Netherlands needs international students!

    This was the message of the Dutch minister of Higher Education, Jet Bussemaker, while touring various Universities around the country this month. Bussemaker made her remarks as she kicked off the tour at Stenden University in the north of Holland. “We need international students. Not only to improve the quality of higher education in the Netherlands, but also to give Dutch students exposure to international perspectives.”

    In the coming six months the minister will visit another four regions in the country where students, lecturers and university managers will have the opportunity to talk to the minister about the future of higher education in the Netherlands.

    This weekend the Association of Universities of Applied Science disclosed that the number of international students who started with their higher education this September at the beginning of the new academic year have diminished by 4 400 compared to the same period last year. There is not yet any explanation as to the possible causes for the decrease. This trend was not seen at Wittenborg, where its international student numbers have grown again by around 20% in 2014.

    The organization represents part of a conglomerate of university bodies who wrote to Bussemaker earlier this year stressing that in order to attract top international students to the Netherlands, the country urgently needs a bursary (scholarship) programme. 

    Dutch Education Minister Jet Bussemaker at Wittenborg University with UK Chairman Peter Birdsall 2014The Dutch government, in response, announced that it will make €5 million available annually for bursaries which will be allocated to international as well as Dutch students. The scholarship program will be created whereby 1000 scholarships worth €5,000 each will be awarded - primarily for students from outside the EER, but also for Dutch students wishing to study abroad. 

    The decision, which Bussemaker announced in a letter encompassing her vision for adding an...

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    Wittenborg News
    African Business Event - 6 November 2014
    by Wittenborg News - Saturday, 11 October 2014, 2:17 PM
     

    AFRICAN BUSINESS EVENT

    AFRICAN BUSINESS EVENT
    6 NOVEMBER 2014
    16:00 - 19:00
    (Welcome and Drinks from 15:30)

     

    Friends and associates of Wittenborg University!  Please mark your calendar for Thursday, 6 November 2014. Wittenborg will host an African Business-to-Business Event celebrating Africa and highlighting the many business, cooperation and investment opportunities the continent has to offer. According to a recent article in the Economist*, Africa was the world’s fastest growing continental economy in 2013, achieving yearly growth of over 5%, and GDP is expected to rise by an average of over 6% annually between 2013 and 2023. The African labour force is becoming increasingly educated, with nearly half the working population expected to have some secondary-level education by 2020.

     

    Africa at Wittenborg

    Wittenborg University currently hosts 45 students from 14 different African countries. Together with them and Wittenborg’s friends we are looking forward to creating and increased awareness for the potential and possibilities that the African market has to offer companies and businesses in the region, in the Netherlands and around the world.

     

    Please join us for this event, for instance if you are interested in expanding your business abroad, enlarging your network, either as members of the African community in the Netherlands or you are interested in linking up with stakeholders in Africa such companies and businesses there or government representatives or NGO’s. Please join us even if you are just interested in the continent of Africa and Wittenborg’s African students!

     

    The programme will feature inspiring speakers, highlighting business trends and lucrative investment sectors in Africa and offer the opportunity for attendants to engage in a panel discussion with experts in the (African) field.


    PROGRAMME:
    15.30-16.00 Welcome with coffee and ...

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    Wittenborg News
    Wittenborg attends the opening of a project at the new Apeldoorn Business Campus, that has a real life Wittenborg Project Week behind it!
    by Wittenborg News - Friday, 10 October 2014, 10:58 AM
     

    Opening of a project at the new Apeldoorn Business Campus

    Wittenborg attends the opening of a project at the new Apeldoorn Business Campus, that has a real life Wittenborg Project Week behind it!

    The new Apeldoorn Business Campus, part of a project dreamt up by a Wittenborg student in 2012 is situated in the building formally base to Achmea Insurance. Two years ago, Wittenborg students were involved in a project to suggest new alternative uses for this large and renowned piece of late 20th century Dutch architecture!

    Wittenborg-attends-the-opening-of-a-project-at-the-new-Apeldoorn-Business-CampusOne of the solutions that has been implemented is the idea to create a “Business Campus” that suggests the combining of entrepreneurship and innovation with education in a “campus:” setting.  Today’s event surrounded the launching of Apeldoorn’s version of “VentureLab”, a project that runs throughout the Netherlands under the flag of the University of Twente, a top research University based in Enschede on the eastern Dutch border.

    Venturelab will support budding young entrepreneurs in the Business Campus with workshops in the area of strategies for innovation and entrepreneurship, although not in operation business administration, which could be an opportunity for Wittenborg to lend a hand, according to Wittenborg’s lecturer, and business developer, Alexander Bauer PhD, who attended the event.

    For the original article about the project that became the Apeldoorn Business Campus see: A real-life business project for Wittenborg students (14/02/2012). - the article is about a project started by Wittenborg students in 2011 to look at a re-generation of the building by its owners TCN: 

    The winning group of the TCN Real Estate Project was the group calling themselves ‘Novarum’. Marketing and Communication student Débora Heiderich was the project leader. “It was an amazing project - real-life, which made it very interesting. We came up with a business incubator that could stimulate people to come up with new ideas ...

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    Wittenborg News
    Master of Science programmes in International Hospitality & International Event Management get off to a good start again!
    by Wittenborg News - Wednesday, 8 October 2014, 10:05 PM
     

    Master of Science Introduction 2014

    Master of Science programmes in International Hospitality & International Event Management get off to a good start again! 

    Wittenborg University this week welcomed its latest cohort of Master of Science students taking part in a two-day introduction course before starting officially with their degree programme on Thursday. Wittenborg’s MSc-degree programmes in Hospitality, Tourism and Event Management are offered in partnership with the University of Brighton in the UK.

    Wittenborg University this week welcomed its latest cohort of Master of Science students taking part in a two-day introduction courseThis year there are seven new students who will follow the Master of Science in Event Management programme and six who will do a Master of Science in Hospitality Management. The students come from around the world - from respectively Indonesia, China, Vietnam, Russia, the Netherlands, Hungary, Nepal, Pakistan and Iran. Dutch student, Wilco Camp, will follow the programme on a part-time basis, combining his work at Stenden University with his Master studies.

    On Tuesday, the students were welcomed by Wittenborg director, Peter Birdsall, and Wittenborg lecturers Karin Pelle and Esther Gitonga. Birdsall said "offering a joint-delivery academic programme with a University in the UK - transnational eduation - in effect 'imported' to the Netherlands and also have that university joint-manage the programme is very rare."

    Wittenborg University this week welcomed its latest cohort of Master of Science students taking part in a two-day introduction course

    “In fact, the (Dutch) government is very interested in what we are doing here as they wish to encourage Dutch universities to take their own programmes abroad.” He also said Wittenborg is looking forward to getting feedback from students about the programme.

    Wittenborg University this week welcomed its latest cohort of Master of Science students taking part in a two-day introduction courseLater a general introduction of the MSc programmes was provided by Chris Dutton, Brighton University’s Deputy Head of School of Sport & Service Management:

    Dutton explained that the University of Brighton rarely forms partnerships with other universities abroad, but they were impressed by the work done at Wittenborg. He also warned that...

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    Wittenborg News
    Shanghai Business School Students Sad To Leave Holland!
    by Wittenborg News - Tuesday, 7 October 2014, 9:56 PM
     

    Shanghai Business School Students Sad To Leave! Shanghai Business School Students Sad To Leave Holland!

    The 10 students from the Shanghai Business School who were hosted by Wittenborg University this week said goodbye to the Netherlands today after a packed week of cultural exchange, fun and learning.The group, who were accompanied by a lecturer from the Shanghai Business School, arrived last Thursday – bleary-eyed from the long flight between Shanghai and Amsterdam’s Schiphol airport. They were welcomed at Wittenborg by directors Maggie Feng and Peter Birdsall, members of staff and some of the students.

    Shanghai Business School Students Sad To Leave Holland! The week’s programme started off with a tour of the Wittenborg-premises in Apeldoorn and an introduction to life as a student here. It also included guest-lecturers by Wittenborg senior lecturers Karin Pelle and Alexander Bauer, a taste of Dutch cuisine and a visit to some of the top-attractions in the Apeldoorn region.

    On Friday the group visited the summer residence of the Dutch royal family, Het Loo Palace, accompanied by two Wittenborg students Matthew Carter and Raymon Driessen.

    Shanghai Business School Students Sad To Leave Holland! Carter said: “During the visit we had a guided tour around the palace which was very informative. Afterwards we had a walk around the Palace gardens and a drink in the Palace bar which was situated in the former guest house. In the evening we had a dinner at the Hotel where the students were staying.  After the meal we asked if they would like to see our student housing as we had seen there’s on our trip to Shanghai earlier this year. They were very interested to see the differences between student housing here in Holland and China.”

    On Saturday the Chinese students visited Amsterdam. When asked what was the most fun thing about the week, one student Xu Lu (Lucy) said: “Shopping for clothes!”

    Shanghai Business School Students Sad To Leave Holland! Monday evening the students had dinner at the Hotel de Paris restaurant in Apeldoorn. They were joined by a few members of the Wittenborg staff. The ...

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